A unique fashion event showcasing the autumn and winter new collection of Xizang pulu, a type of woolen fabric, was held in Lhasa, Xizang autonomous region, on Monday.

Such an event marked the third year that the luxury fashion brand Sandriver, based in Shanghai's Jinshan district, had showcased the pulu fashion in the highlands of Xizang, a testament to the phased achievements of Shanghai's industrial aid project in Xizang.

The show featured 40 pulu outfits, embodying the innovative fusion of intangible cultural heritage from China's border regions. The collection integrated traditional crafts from various ethnic groups, with each stitch and thread weaving a rich tapestry of ethnic culture, envisioning new possibilities for Xizang pulu on its path of iterative innovations.

Guo Xiuling, founder of Sandriver, had previously made multiple visits to Yunnan province, exploring remote villages and seeking out local artisans. She said the crafts are incredibly exquisite, requiring significant time and effort to produce. However, these products have long been confined to family workshop-style production, primarily for personal use, with low production efficiency and limited practicality, making it difficult to integrate into modern life.