久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Global EditionASIA 中文雙語Fran?ais
Business

Penfolds deepens local collaboration, innovation

By WANG ZHUOQIONG | China Daily | Updated: 2025-11-11 00:00
Share
Share - WeChat

Australian wine company Treasury Wine Estates is doubling down on local collaboration and innovation to strengthen its foothold in China, as it expands talent exchange programs and tailors marketing strategies to evolving consumer trends.

At this year's China International Import Expo in Shanghai, Penfolds, a top label of TWE's brand portfolio, introduced new products, including the Year of the Horse limited edition, reinforcing its brand confidence and localization efforts.

Jack Wu, general manager of Penfolds in China, said the company divides its Chinese consumer base into two main segments — young consumers and traditional wine drinkers — with distinct marketing approaches for each.

One by Penfolds, which partners with popular artists such as Chinese singer Hua Chenyu, has been designed to attract younger consumers seeking novelty and creativity.

For more traditional consumers, Penfolds launched the Art of Blending wine tasting experience, which covers immersive, small-scale events featuring themed settings, audiovisual experiences and curated tastings.

"These formats allow consumers to appreciate our products in a more engaging and educational way," Wu said.

Localization, he added, is at the core of Penfolds' China strategy. Several initiatives, including those targeting young and premium consumers, were first launched in China and have since attracted attention from other markets such as Southeast Asia.

"China is not only a key market, but also a source of marketing inspiration," he said. "Ideas like the Year of the Horse limited edition, which incorporates Chinese paper-cutting art, are now being promoted globally."

Wu said that Penfolds is closely watching the rapid rise of instant retail in China, though the brand has yet to enter the space. "Instant retail aligns with the needs of young consumers, but as a premium wine brand, we must evaluate whether the model fits our positioning," he said. "Once we determine the right direction, we'll move forward decisively."

He added that the company remains confident in China's resilience and potential despite changing consumption patterns, and said: "The Chinese market is vast and dynamic. We will continue to innovate, adapt and deepen collaboration with local partners to serve evolving consumer needs."

A key to adapting to market dynamics is industry collaboration. The China-Australia Winemaker Immersion Program, launched by the China Alcoholic Drinks Association and Australian Grape & Wine, and supported by TWE, reflects the company's long-term confidence in the Chinese market.

After the second phase of this initiative, a graduation ceremony was held at Penfolds booth on Thursday for four Chinese winemakers sent to Australia and four Australian wine professionals sent to China, each for a four-week exchange. The trips have drawn strong interest from both sides of the industry.

China remains one of the most significant markets for Australian wine, according to AGW.

"What we are seeing is a shift in consumer behavior, particularly among younger Chinese consumers, who are less focused on technical knowledge and more motivated by authenticity, emotional value and lifestyle," said AGW.

"Over time, as this consumer segment grows in influence, China will continue to be a key market for Australia — but one that requires a more nuanced, long-term approach."

COFCO Wines & Spirits, a partner of TWE, said local consumers' perception of imported and domestic wines has changed significantly. For imported wines, consumers are no longer satisfied with just the "imported" label. They now delve into origin characteristics and varietal differences when choosing, reflecting a shift in taste and enthusiasm for exploring diverse styles.

Penfolds' push for deeper integration follows TWE's acquisition of the Stone & Moon Winery in the Ningxia Hui autonomous region last year, part of a broader strategy to collaborate with local winemakers to enhance grape cultivation and wine quality.

Wu said Ningxia's advanced irrigation systems and distinctive grape varieties, such as Marselan, offer significant potential for international recognition.

"These programs and acquisitions represent our commitment to the Chinese market and the long-term development of the wine industry," Wu said. "We are not only selling products, but also contributing to the industry's growth."

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    欧美一区二区三区综合| 日韩中文字幕免费在线| 青青在线视频观看| 亚洲视频在线不卡| 男女曰b免费视频| 激情五月六月婷婷| 亚洲一级免费在线观看| 国模吧无码一区二区三区| 一区二区三区日韩视频| 污污视频网站免费观看| 国产视频九色蝌蚪| 91视频 - 88av| www激情五月| 天天影视综合色| 91传媒久久久| 免费不卡av在线| 中国一级黄色录像| 在线播放av中文字幕| 成人在线观看a| 日本午夜激情视频| 日韩精品一区二区三区电影| 在线能看的av网站| 亚洲狼人综合干| 国产综合免费视频| 国产精品333| 91免费黄视频| 91成人综合网| 91国在线高清视频| 欧洲金发美女大战黑人| 成年人黄色在线观看| 岛国av免费在线| 国产精品自拍视频在线| 少妇人妻互换不带套| 两根大肉大捧一进一出好爽视频| 超碰10000| 欧美美女黄色网| a级网站在线观看| 男同互操gay射视频在线看| 国产精品探花在线播放| 两性午夜免费视频| 两性午夜免费视频| 亚洲在线观看网站| 国产成人精品免费看在线播放| 在线a免费观看| 小说区视频区图片区| 潘金莲一级淫片aaaaa免费看| www激情五月| 女同性恋一区二区| 超级碰在线观看| 欧美国产综合在线| 霍思燕三级露全乳照| 欧美日本视频在线观看| 日韩av黄色网址| 麻豆av免费在线| www.激情小说.com| av噜噜在线观看| 麻豆md0077饥渴少妇| 国产精品视频网站在线观看| 九九热只有这里有精品| 日本欧美黄色片| 久久精品午夜福利| 天天视频天天爽| 肉色超薄丝袜脚交| 激情六月天婷婷| 国产97在线 | 亚洲| 亚洲男人天堂色| 天天干天天av| 乱熟女高潮一区二区在线| 蜜臀av无码一区二区三区| 日韩精品视频久久| 在线观看免费污视频| av磁力番号网| 久久精品视频16| 88av.com| 黄色www在线观看| 黄色国产一级视频| 免费看污污网站| 亚洲一区二区图片| 免费毛片网站在线观看| 久久久久久久久久久久91| aaa免费在线观看| 黄色av网址在线播放| 97超碰成人在线| 特级黄色录像片| 日日橹狠狠爱欧美超碰| 亚洲xxxx2d动漫1| 国产免费内射又粗又爽密桃视频| 欧美在线观看成人| 图片区乱熟图片区亚洲| 成人性免费视频| 特级丰满少妇一级| 毛片av在线播放| 日本成人在线免费视频| 7777在线视频| 男人女人黄一级| 日韩在线视频在线| a在线观看免费视频| 国产精品视频二| 天天色综合社区| 日韩欧美不卡在线| 在线黄色免费看| 黄色网页免费在线观看| 97超碰人人看| 黄色片久久久久| 8x8x华人在线| 天堂社区在线视频| 91动漫在线看| 国产又粗又长又爽又黄的视频| 亚洲不卡中文字幕无码| 一级全黄肉体裸体全过程| 成人免费xxxxx在线视频| 国产美女作爱全过程免费视频| 一区二区三区韩国| 免费一级特黄特色毛片久久看| 视频免费1区二区三区| 天堂网在线免费观看| 成人在线观看毛片| 看看黄色一级片| 国产精品97在线| 樱空桃在线播放| 向日葵污视频在线观看| 熟女性饥渴一区二区三区| 99re6这里有精品热视频| 中日韩av在线播放| 成年人免费大片| www.欧美黄色| 911av视频| 国产一级片黄色| 自慰无码一区二区三区| 91国在线高清视频| 亚洲人视频在线| 国产主播自拍av| 黄色网址在线免费看| 欧美日韩精品区别| 91淫黄看大片| 无码aⅴ精品一区二区三区浪潮 | 免费拍拍拍网站| 国产精品av免费| 男生操女生视频在线观看| 国产一级不卡毛片| 美女av免费在线观看| 福利视频一区二区三区四区| 国产精品av免费观看| 在线无限看免费粉色视频| 五月天婷婷亚洲| 国产精品久久a| 奇米影音第四色| 手机看片福利日韩| 日日碰狠狠躁久久躁婷婷| 欧美污视频网站| 国产aaa一级片| 91黄色小网站| 国产精品亚洲二区在线观看| 日韩欧美xxxx| 日韩免费高清在线| 国产福利影院在线观看| www.日日操| 三上悠亚在线一区二区| 欧美大尺度做爰床戏| 国产精品视频中文字幕| av在线网址导航| 亚洲一二三不卡| 国产成人精品免费看在线播放| 黄色网络在线观看| 欧美 亚洲 视频| 激情五月婷婷六月| 男女超爽视频免费播放| 国产高清精品在线观看| 精品少妇无遮挡毛片| 欧美成人三级在线播放| 91丝袜超薄交口足| av影院在线播放| 日韩小视频网站| 国内外成人激情视频| 国产一级特黄a大片免费| 我看黄色一级片| 三级黄色片免费看| 黄色成人在线免费观看| 成人免费观看cn| 日韩 欧美 高清| 日本a√在线观看| 亚洲欧美日韩精品一区| 一本二本三本亚洲码| 久青草视频在线播放| 91精品91久久久中77777老牛| 特级丰满少妇一级| 色呦呦网站入口| 日韩国产一级片| 噼里啪啦国语在线观看免费版高清版| 中文字幕成人在线视频| 亚洲一区 在线播放| 久久久一本二本三本| 亚洲欧美偷拍另类| 国产一区二区三区在线免费| 久久精品.com| 成人av毛片在线观看| 国产自产在线视频| 亚洲三级视频网站| 韩国无码av片在线观看网站| 国产一区亚洲二区三区|