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Chinaplas targets international reputation
By Jia Jingqi (China Daily)
Updated: 2006-04-11 09:03
"I will try every means to forge Chinaplas into an
international brand, and make it the second largest in the world's plastics
exhibition arena in the near future," Chu said with confidence.
Speaking
of the success he has gained, Chu, who is also chairman of the Hong Kong
Exhibition Association and Convention Industry, seemed to have more to
share.
Thanks to its continuous efforts at self-improvement, Adsale has
managed to survive the impact on the exhibition industry brought about by a
series of negative external factors, such as the financial crisis of 1998, the
9/11 terrorist attack and the 2003 SARS outbreak.
Adsale has attributed
this achievement to standardized management, scrupulous customer service and a
strong personnel pool.
It was the first exhibition service in the
Asia-Pacific region to acquire the ISO9002 certification in 2000.
Adsale
always strives to provide exhibitors with the best service. For instance, it
offers to set up on-line exhibition booths for its customers six months before
the staging of a particular exhibition. This is to break the limitations of time
and place of a physical exhibition on the one hand, and to acquaint domestic and
foreign buyers with the exhibitors before they personally take part in the
exhibition, on the other.
"It is always our aim to assist exhibitors in
gaining nationwide coverage and recognition in China," Chu said.
"Also,
we try our best to create opportunities to give our employees access to the
market, customers and media, imparting them with latest market information and
professional knowledge, so that they can serve exhibitors and visitors
better."
Strategic partnership with leading international show
organizers, such as Messe Dusseldorf, the organizer of K Fair, and the European
Committee of Machinery Manufacturers for the Plastics & Rubber Industries
(EUROMAP) also helps push Adsale a step further on the road to
success.
Chu said one could never overestimate the importance of
"internationalization."
"It
means more new requirements to us organizers - whose task is to create business
opportunities rather than just attract exhibitors."
(For more biz stories, please visit Industry Updates) |
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