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Lenovo taps into Indonesian computer market

(Xinhua)
Updated: 2006-11-16 16:12

China-based computer manufacturer Lenovo has launched its first consumer-oriented products in Indonesia to tap into the country's growing personal computer market, according to local media reports Thursday.

After taking over IBM's Personal Computing Division in May 2005, Lenovo has combined its own strategy focusing more on the consumer market with IBM's legacy, which focused more on the commercial market, reported English newspaper the Jakarta Post.

The strategy of focusing on the consumer market has been successfully applied in India and China.

"Indonesia, with its 220 million people, is quite a big market and with this strategy we hope we will be able to emulate our success in China and India," Lenovo's Indonesia general manager Soeparwan Soelaeman was quoted as saying.

Total PC sales in Indonesia are expected to reach 1.3 million units in 2006, an increase of about 30 percent from last year.

Lenovo's new products, launched Wednesday, consist of Q and H series and Y300 and Y400 notebooks.

The products are designed to satisfy personal needs for entertainment, offering numerous multimedia features such as music, television, movies and games at prices ranging from 439 US dollars to 1,100 dollars for desk top computers and from 700 dollars to 2,000 for notebooks.

The company has established 10 service centers in nine major cities across Indonesia to ensure customer satisfaction.