Olympics also a great marketing forum
By Wang Zhuoqiong (China Daily)
Updated: 2007-08-07 09:05
Updated: 2007-08-07 09:05
"Our achievement is because we have Olympics as our platform," Lenovo Group's Senior Vice-president Chen Shaopeng said. "It's worth (the sponsorship)."
The Games' organizers have benefited, too. Yuan Bin, director of the marketing department of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), said the 2008 Olympics have achieved a substantial number of its marketing targets.
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"The market revenue can fully meet the cost of organization and operation," Yuan said.
In return, BOCOG has set up many platforms and services for sponsors. For example, during the Games, the organizers will earmark product demonstration zones in the Olympic Village and encourage public interaction over sponsors' products.
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