Retailer battle for Beijing shoppers hots up
Updated: 2007-10-12 11:30
The WGSN report said a surge of homeware and lifestyle shops have sprung up at the mall over the last 12 months, including Alessi from Italy and PIV Style, which sells Hong Kong-designed accessories.
Focusing on a "food plus shopping" concept, the new Ginza Mall boasts a list of exclusive brands and restaurants.
"Most local malls are positioned as all-in-one destinations without uniqueness. Many of our shoppers describe us as new and creative as they can feel the environment is more lively and young in terms of interior design, lighting and the 3D shop front," said Ginza Mall Business Manager Sally Kwong.
Newly opened shops include Ole Supermarket, which is developed by China Resources' Vanguard grocery store, Gavin Hair Studio, European bear toy shop Le Vinne and Hong Kong womenswear label Veeko.
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