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Airbus: Cooperation and inspiration

(China Daily)
Updated: 2009-09-23 08:26

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"Your A300 is a good plane but you'll never make it. You are nice people, but it's difficult to have faith in your cooperative program."

That is how Frank Kolk, the technical director of American Airlines and a strong supporter of the twin-engine wide-body formula, reacted to an Airbus presentation in the early '70s.

He knew that creating a truly credible new multinational force in the aerospace industry required just as much innovation as developing a new breed of aircraft.

To turn the cultural diversity that had created so many problems in the past into a competitive advantage was the challenge...

The full text is available in the September Issue of Logistics China. Please visit Please visit E-Shop for more subscription details.