Cars

Readers vote BMW designs top in 3 segments

By Zhuan Ti (China Daily)
Updated: 2010-06-14 13:09

New BMW 5 Series Saloon. [PHOTOS PROVIDED TO CHINA DAILY]

The BMW 5 Series Saloon, which was launched only just a few weeks ago, was successful in its segment in both the national assessment in Germany as well as the Europe-wide voting.

The sixth generation of the successful business saloon is characterized by charismatic presence, stylish elegance and a dynamic silhouette.

Its design symbolizes the comfort features, the uncompromising premium quality as well as the superior sportiness of the new BMW 5 Series Saloon.

The BMW X1. [PHOTOS PROVIDED TO CHINA DAILY]

The BMW X1 was European winner in the assessment class "SUV", vans and four-wheel drive vehicles.

The appearance of the compact BMW X model immediately conveys spontaneous driving pleasure, self-assured elegance and independent characteristics.

Its design significantly reflects the enthusing agility, versatile sportiness and state-of-the-art functionality of the BMW X1.

With its third 2010 "Auto Bild Design Award", BMW has gained yet another accolade for exceptionally innovative design language.

In the category "Studies and Concept Cars" the readers' vote resulted in clear victory for the concept vehicle BMW Vision EfficientDynamics.

The concept car, which was first presented at the Frankfurt International Motor Show in 2009, embodies the future of driving pleasure - both with regard to driving technology as well as the fascination of its design.

Related readings:  BMW: 2010 to set record  Branding campaign highlights 'Joy of BMW'  Five times around: History of the BMW 5 Series  BMW Group sees strong growth in Q1 sales

The four-seater sports car with plug-in hybrid drive and wing doors establishes groundbreaking benchmarks though the innovative realization of typical BMW design vocabulary, both with regard to its exterior and interior.

Public enthusiasm for the current design of BMW automobiles fired within the framework of the "Auto Bild Design Award" corresponds to a high degree with the judgement made by international experts.

At the beginning of July, both the new BMW 5 Series Saloon and the BMW X1 will be presented with the internationally renowned 2010 red dot award for outstanding product design.

Moreover, the concept car BMW Vision EfficientDynamics is not a first-time award winner either. Its vanguard design authentically visualizing trend-setting drive technology was winner of the Louis Vuitton Classic Award at the beginning of 2010.