久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Economy

Sports apparel helps fill the kitty

By Andrew Moody (China Daily)
Updated: 2010-08-30 11:48
Large Medium Small

Soccer shirts are now a major revenue driver globally

BEIJING - One of the world's top soccer brand experts said the Chinese passion for sportswear is a major income driver for the world's leading football clubs.

Sports apparel helps fill the kitty

Sue Bridgewater teaches top English Premiership soccer managers how to run their clubs and believes China is a "massive" sports goods market. [Photo/Provided to China Daily]

Sue Bridgewater, author of the recent book Football Brands, published by Palgrave Macmillan, said Chinese people walking around wearing replica soccer shirts does not just boost the revenue of sportswear manufacturers.

People wearing the colored strips of Manchester United, Chelsea or F.C. Barcelona on the streets of Chinese cities also helped the football clubs to charge more for broadcasting rights because they attracted more viewers.

According to research by Bridgewater, a quarter of people of student age in China had at least one international soccer shirt.

"The merchandise helps build a loyal fan base in markets such as China and drives broadcasting revenue," she said.

"Once you have broadcasting in place you have the potential for sponsorship revenues so it is important to have these deals in place."

The world's major soccer clubs license out the manufacturing of replica soccer shirts to leading sportswear manufacturers such as Nike, Adidas and Umbro.

But Bridgewater said the clubs see such licensing deals as a lure to capture the bigger fish.

Related readings:
Sports apparel helps fill the kitty Li Ning goes head to head with sportswear giants
Sports apparel helps fill the kitty Chinese sports companies focus on sponsorships
Sports apparel helps fill the kitty Nike, Adidas readjust marketing strategy

"It is a bigger game than just selling soccer kits. Merchandise is a third of the revenue of most of the clubs but broadcasting is a major source of income since that drives everything," she said.

Bridgewater, 46, is internationally renowned for her work on the business side of soccer.

She is associate professor of marketing and strategy at Warwick Business School in the UK and is also director of its Centre for Management in Sport.

She is best known for running special teaching programs for soccer managers.

Some of her best-known graduates are Mark Hughes, the former Manchester City and now Fulham manager, and Stuart Pearce, the former England international and currently manager of the England under-21 side.

   Previous Page 1 2 3 Next Page  

久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    欧美精品第1页| 99久免费精品视频在线观看| 91精品免费在线观看| 日韩成人免费看| 91精品国产色综合久久不卡蜜臀| 日本成人在线一区| 日韩中文字幕1| 欧美一级精品大片| 国产精品一区久久久久| 日本一区二区免费在线观看视频| 不卡的电视剧免费网站有什么| 亚洲欧美日韩中文播放| 欧美视频一区二区三区四区| 日韩成人一区二区| 国产色产综合产在线视频| 99久久夜色精品国产网站| 亚洲成人在线免费| 欧美精品一区二区三区久久久| 成人永久aaa| 一级做a爱片久久| 日韩一区二区三区三四区视频在线观看 | 婷婷成人激情在线网| 精品国产亚洲一区二区三区在线观看| 国产精选一区二区三区| 亚洲欧美日韩系列| 欧美一区二区精美| proumb性欧美在线观看| 亚洲一区二区精品视频| 久久亚洲精精品中文字幕早川悠里| a级高清视频欧美日韩| 国产一区二区影院| 一区二区三区.www| 欧美精品一区二区三区高清aⅴ| 99re8在线精品视频免费播放| 日韩av不卡一区二区| 日韩综合小视频| 91蜜桃视频在线| 免费一级欧美片在线观看| 欧美国产1区2区| 欧美日韩国产一区| 国产成人在线视频播放| 午夜欧美在线一二页| 亚洲国产精品高清| 欧美高清视频一二三区 | 欧美老年两性高潮| 粉嫩久久99精品久久久久久夜| 亚洲国产日日夜夜| 国产蜜臀av在线一区二区三区| 欧美日韩五月天| 成人黄色在线看| 久久国产精品第一页| 亚洲综合视频在线观看| 国产偷国产偷精品高清尤物| 5月丁香婷婷综合| 91在线一区二区| 国产高清不卡二三区| 日产欧产美韩系列久久99| 亚洲欧美偷拍三级| 久久精品网站免费观看| 9191久久久久久久久久久| 91亚洲永久精品| 国产激情一区二区三区| 美日韩一区二区三区| 亚洲一级二级在线| 中文字幕一区二区三区在线播放 | 99re热视频精品| 捆绑调教一区二区三区| 伊人婷婷欧美激情| 国产精品午夜春色av| 欧美精品一区二区蜜臀亚洲| 欧美丰满高潮xxxx喷水动漫| 91美女视频网站| 成人夜色视频网站在线观看| 精品一区二区在线视频| 午夜久久久影院| 一区二区三区在线观看动漫| 中文字幕乱码亚洲精品一区| 久久综合中文字幕| 日韩一区二区三区电影在线观看| 欧美系列日韩一区| 色综合欧美在线| 99re在线视频这里只有精品| 成人爽a毛片一区二区免费| 国产美女视频91| 精东粉嫩av免费一区二区三区| 日韩av电影天堂| 亚洲成av人在线观看| 一区二区在线看| 亚洲色图.com| 综合久久久久久| 国产精品美女久久久久久久久久久 | 久久精品国产亚洲高清剧情介绍| 国产福利不卡视频| 激情文学综合丁香| 麻豆成人在线观看| 乱一区二区av| 亚洲欧美色综合| 成人av在线资源网| 国产成人午夜电影网| 国内精品在线播放| 久久99最新地址| 日产国产欧美视频一区精品| 日本午夜一区二区| 天天色综合天天| 午夜激情综合网| 无吗不卡中文字幕| 视频在线观看一区| 免费观看久久久4p| 久久国产精品第一页| 久久av中文字幕片| 国产精品1区2区3区在线观看| 国产精品亚洲一区二区三区妖精| 国产精品69久久久久水密桃| 国产99久久久国产精品| 成人av资源网站| 在线亚洲一区观看| 欧美色综合网站| 91精品国产欧美一区二区成人| 日韩欧美国产精品一区| 2020国产精品久久精品美国| 久久精品视频在线免费观看| 国产精品久久久久7777按摩 | 亚洲国产欧美在线| 视频在线观看91| 精品一区二区免费看| 国产成人精品影视| 97精品久久久午夜一区二区三区| 色综合视频一区二区三区高清| 欧美性一区二区| 欧美一级精品在线| 国产人妖乱国产精品人妖| √…a在线天堂一区| 亚洲国产人成综合网站| 麻豆国产精品视频| 精品日本一线二线三线不卡| 成人美女视频在线观看18| 成人国产在线观看| 色系网站成人免费| 欧美高清视频不卡网| 欧美成人a在线| 国产精品热久久久久夜色精品三区| 亚洲日本电影在线| 日韩专区在线视频| 国产aⅴ精品一区二区三区色成熟| 99久久99久久精品免费观看| 欧美三级电影一区| 欧美mv日韩mv亚洲| 亚洲欧洲日产国码二区| 亚洲高清久久久| 国产精品自拍网站| 91国产视频在线观看| 欧美成人女星排行榜| 成人欧美一区二区三区在线播放| 五月天丁香久久| 国产成人精品综合在线观看| 欧美色视频在线| 久久精品视频网| 香蕉久久一区二区不卡无毒影院| 国产一区二区在线观看视频| 欧美综合一区二区三区| 26uuu亚洲综合色| 一卡二卡欧美日韩| 国产精品一区一区三区| 欧美三级日韩在线| 国产日产欧美一区二区视频| 亚洲bt欧美bt精品777| 国产aⅴ精品一区二区三区色成熟| 欧美日韩1区2区| 国产精品乱子久久久久| 日本免费在线视频不卡一不卡二| 成人av在线影院| 日韩精品专区在线影院重磅| 亚洲精品中文在线观看| 精品一区二区三区久久久| 欧美在线制服丝袜| 国产欧美视频一区二区| 日韩高清欧美激情| 91色在线porny| 久久久久9999亚洲精品| 五月婷婷色综合| 91影院在线观看| 久久久久久久久久久久电影| 天天做天天摸天天爽国产一区| www.成人网.com| 久久亚洲综合色一区二区三区| 亚洲丶国产丶欧美一区二区三区| 成人手机电影网| 精品区一区二区| 水蜜桃久久夜色精品一区的特点| 99re66热这里只有精品3直播 | 久久99久久久久久久久久久| 91黄色免费看| 国产精品久久久久影院老司 | 美女任你摸久久| 欧美综合一区二区| 中文字幕一区二区三区av| 国产乱子伦一区二区三区国色天香 | 91麻豆精品久久久久蜜臀| 亚洲视频小说图片| 懂色av中文字幕一区二区三区|