Long wheel-base E-Class
This model exemplifies the automaker's localization strategy, which Walker explains is crucial to Mercedes-Benz's successful presence here in China.
"At Mercedes-Benz, we know that our global success is built on understanding local demand, and thus, we believe that constantly adapting to and advancing with the China market, the culture, and the expectations of customers are vital to achieving success," said Walker. "Specifically, a most fundamental aspect of this strategy is tailoring products to best fit local needs."
As such, the Long-wheel-base E-Class has been specifically adjusted and enhanced to meet those very discerning needs of Chinese customers. For instance, with a length of 5,012 millimeters and wheelbase of 3,014 millimeters, the new model allows passengers to enjoy an extra 140 millimeters of legroom compared with the saloon model sold in the rest of the world.
Additionally, enhanced safety equipment, eco-friendly technology, vehicle configurations and suspension systems have all been modified to satisfy the discerning needs of Chinese customers.
E-Class Cabriolet
With its trademark motto of "Four seasons, four people", the new E-Class Cabriolet's Asia premiere and pre-sales display brought with it superior comfort, elegance and year-round usability.
Cutting-edge technology came with the world's first "Aircap" automatic draught-stop that reduces turbulence and interior noise with the touch of a button. Additionally, its new "Airscarf" neck-level heating system ensures comfort for all passengers.
The E 260 CGI Cabriolet comes fully-equipped with the eco-friendly "BlueEFFICIENCY" technology that offers exceptional fuel efficiency without compromising power.
| Press Preview: April 23 - April 24 |
| Industry Preview: April 25 - April 26 |
| Public Show: April 27 - May 2 |
| Auto Components and Parts: April 23 - April 27 |
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Venue for Auto Components and Parts: |
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Honda is continuing to develop the first-ever new brand by a foreign carmaker designed specifically for China with its local partner, but when it will go on sale remains a mystery.
An Audi e-tron concept car is displayed at Auto China 2010 in Beijing April 24.
A Porsche 918 Spider concept car is displayed at the Auto China, in Beijing April 24, 2010. This is the concept car's Asian premiere.
