久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
Business / Wine market

Reds' star rises in the East

By Li Xiang (China Daily) Updated: 2012-08-04 04:20

Chinese investors have been picking off Bordeaux's best, to satisfy a growing thirst back home

As the global economic downturn hits Western demand for French wines, Chinese buyers are being viewed as the saviors of the industry.

The Bordeaux wine region, most recognized by Chinese consumers, has seen a three-digit growth in its exports to China since the country overtook the UK and Germany to become its largest client in 2010.

According to figures released by the Bordeaux Wine Council, or CIVB, China imported 58 million bottles of wine worth 334 million euros ($410 million) from Bordeaux in 2011 — an increase of 103 percent on the previous year. The sales value generated from the Chinese market, including Hong Kong, now accounts for 35 percent of Bordeaux's total wine exports.

The lucrative region has seen Chinese State-owned companies, such as COFCO Group, as well as private businessmen, flocking to the region to acquire vineyards and chateaux in the hope of gaining control of supplies and eliminating intermediaries in the distribution chain to expand profit margins.

It is estimated that more than 25 chateaux in Bordeaux have been bought by Chinese companies or individuals in the past year, and 30 more are expected to close deals by the end of this year.

And despite the recent price plunge of top-growth Bordeaux wines, and concerns over a bursting bubble inflated by the surge of China's interest in luxury goods and Western tastes, wine experts suggest there is unlikely to be any letup soon in the growing Chinese thirst for French fine wines.

Lushang Group, a State-owned conglomerate in Shandong province, has already shipped 150,000 bottles of wine worth 400,000 euros back to China since it purchased the little-known Chateau de Gugat from a Swiss owner a year ago in the Blasimon region near Bordeaux.

"The production capacity of the chateau is about 220,000 to 250,000 bottles per year, which is far from meeting the demand at home.

"With our strong distribution and retail network, it can be sold instantly," said Tan Xingang, general manager of the chateau.

Setting up a wine trading entity in Bordeaux, added Tan, is the Shandong company's next step, which will enable it to not only sell its own wines but also gain a much wider access to wines from neighboring estates and other wine brokers.

The company isn't the only one to be eyeing the potential opportunity in the traditional "negociant" trading system of the Bordeaux wine market, which sees a wine merchant assemble the produce of smaller growers and winemakers and sell the result under its own name.

A recent move by Chinese group Bright Food, acquiring 70 percent of shares of Diva Bordeaux, a leading wine trading company, has heralded a trend of Chinese companies expanding from vineyard and chateau purchases to investing in the wine trading business.

Bright Food's move caught some in the industry by surprise, as it was the first time that a Chinese company had invested in a Bordeaux negociant.

French newspaper Le Figaro described the deal as a step by Chinese investors to "finally plant the flag in the heart of French gastronomy".

Xu Qinghua, head of China business services at accounting firm Ernst & Young in France, said of the move: "In my view, the deal with Diva is a genius move by Bright Food, as the wine trading business is usually the most value-adding in terms of brand creation and brand management, as well as the most profitable in the wine industry supply chain.

"And wine traders are the ones who have the most up-to-date market intelligence."

Xu believes it will give the company access to a much wider range of wines, get a sniff of the market and identify first hand those most in demand by Chinese consumers.

It may also help pave the way for future acquisitions by Bright Food and give it the advantage of being the first to shape the taste of the relatively immature Chinese wine market.

For Diva Bordeaux, the investment reinforces the company's capital position and brings it closer to China's huge customer base, which already accounts for 45 percent of its total sales, said its managing director, Jean-Pierre Rousseau.

The company posted a total turnover of 33 million euros last year, and Rousseau thinks with the help of Bright Food, it can easily double that in three to four years.

Ripening enthusiasm by China's growing wealthy and middle classes for luxury goods and a Western lifestyle has meant a massive rise in wine consumption in the country.

Eager to go with the flow, to date, most Chinese investors have been targeting mid-range chateaux in Bordeaux at a cost under 10 million euros.

With a ready-made distribution and retail network back home, new Chinese chateaux owners usually ship their entire production back to China.

The main distribution channels for Bordeaux wines in China are private clubs and luxury five-star hotels where a 4-euro bottle of wine can be easily sold for 1,000 yuan ($157).

"The wide profit margin is definitely the major motivation behind the Chinese acquisitions, said Lin Lan, manager at real estate company EC Immobilier in France.

"Some Chinese buyers would look for chateaux that have a similar-sounding name to famous first-growth chateaux such as Lafite Rothschild, hoping to cash in on the 'Lafite effect' in the home market."

While wine producers and traders in Bordeaux are well aware of the risks of putting all their eggs in one basket, the temptation of the Chinese market is just too hard to resist.

Many top-tier chateaux in Bordeaux have already stepped up their promotional efforts in China, hoping to capitalize on China's surging interest in wine.

Hiring Chinese-speaking assistants, opening Chinese social media websites, designing labels that appeal to Chinese consumers, and organizing tasting events in China are common ways for French chateaux to attract Chinese buyers.

"You have to be there to build the brand. You have to show your face and your wines for a market that is very eager to learn and to taste different wines," says Anne Cuvelier, public relations officer for Chateau Leoville Poyferre, a second-growth chateau in the Medoc region.

The chateau is gathering ideas for a special promotion of a wine that it has adapted especially for the Chinese market.

"We want to make sure they understand the wine and the work behind it. It would be a pity if a bottle is opened just because it is expensive," she says.

So far, Chinese consumers have been buying either at the very top or the very bottom end of the Bordeaux range, as the main purpose of wine consumption is still predominantly based around entertaining and gift giving.

But the trend is gradually changing, as Chinese buyers become more knowledgeable and sophisticated about wines, reflected in the rapidly growing demand for mid-range wines.

"We don't expect three-digit growth to happen forever," said Georges Haushalter, president of CIVB.

"What is very interesting to notice in China now is that we actually have a growth rate higher in volume than in value, which shows that we are going from a position where people are looking at the most expensive wines as social trophies, to a position where more and more people actually drink wines themselves."

CIVB's president for Asia, Thomas Jullien, added: "We are seeing a turning point in the Chinese market where growth is likely to be slower.

"But we are comfortable with it because it means that people are starting to care about the long-term prospect of the market."

Diva Bordeaux's Rousseau said that the company has been selling mostly 2-euro wines or bottles costing more than 50 euros over the past two years.

But now wines priced between 4 to 10 euros from the Saint-Emilion and Graves areas are becoming increasingly popular among Chinese buyers.

"These wines are consumed by the middle class, who hold huge potential in China. And demand in the second- and third-tier cities has just begun to grow," he said.

"That's why we think, for a great part, the future of Bordeaux's wine market is in China."

Contact the writer at lixiang@chinadaily.com.cn

Hot Topics

Editor's Picks
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    伦理电影国产精品| 国产91综合一区在线观看| 91麻豆精品久久久久蜜臀| 日韩二区三区四区| 久久综合丝袜日本网| 成人久久18免费网站麻豆| 一区二区三区国产精品| 欧美精品一级二级| 美女视频黄免费的久久| 久久久影视传媒| 91在线视频网址| 亚欧色一区w666天堂| 精品欧美一区二区在线观看| 成人手机在线视频| 亚洲一区二区成人在线观看| 欧美成人精精品一区二区频| 懂色av一区二区夜夜嗨| 一区二区三区在线观看国产| 欧美一级黄色片| 成人深夜在线观看| 五月综合激情网| 国产片一区二区| 在线日韩一区二区| 免费高清在线一区| 国产精品乱码久久久久久| 欧美日韩综合色| 国内不卡的二区三区中文字幕| 亚洲欧洲精品一区二区三区不卡 | 91搞黄在线观看| 日韩1区2区3区| 国产精品久线观看视频| 欧美老肥妇做.爰bbww视频| 国产一区二区三区av电影| 亚洲乱码一区二区三区在线观看| 欧美一区二视频| 成人aa视频在线观看| 日日摸夜夜添夜夜添精品视频| 国产亚洲欧美色| 欧美日韩在线亚洲一区蜜芽| 国产精品一区二区黑丝| 五月婷婷激情综合| 国产精品久久毛片a| 欧美精品色综合| 99国产欧美另类久久久精品| 久久精品国产精品青草| 亚洲免费观看在线视频| 亚洲精品一区在线观看| 在线视频一区二区免费| 国产精品影视网| 五月天久久比比资源色| 国产精品的网站| 日韩欧美你懂的| 91久久精品日日躁夜夜躁欧美| 国产在线精品免费av| 亚洲成av人片一区二区| 136国产福利精品导航| 精品国产免费人成在线观看| 欧美日韩精品高清| av不卡一区二区三区| 国产一区二区h| 日本欧美一区二区三区乱码| 一区二区三区日韩精品视频| 久久久精品国产免大香伊| 91精品国产综合久久福利软件| 91丨九色丨国产丨porny| 国产电影一区二区三区| 日韩电影在线一区二区| 一片黄亚洲嫩模| 18欧美亚洲精品| 国产精品网曝门| 欧美精品一区二区三区蜜桃 | 91麻豆精东视频| 国产东北露脸精品视频| 看片的网站亚洲| 午夜精品久久久久久久99水蜜桃| 亚洲视频小说图片| 国产欧美日韩激情| 久久色成人在线| 日韩欧美综合在线| 91精品国产黑色紧身裤美女| 欧美色图一区二区三区| 91麻豆产精品久久久久久 | 91搞黄在线观看| 91色综合久久久久婷婷| 成人免费视频视频| 福利一区在线观看| 国产传媒日韩欧美成人| 韩日欧美一区二区三区| 久久国产精品区| 蜜乳av一区二区| 美女精品自拍一二三四| 欧美aaaaa成人免费观看视频| 午夜影视日本亚洲欧洲精品| 亚洲尤物视频在线| 亚洲午夜三级在线| 亚洲图片欧美视频| 一区二区三区四区视频精品免费| 中文字幕五月欧美| 亚洲图片另类小说| 亚洲天堂免费在线观看视频| 中文字幕一区二区视频| 中文字幕一区二区三区在线不卡| 成人免费在线视频观看| 亚洲欧美经典视频| 亚洲精品综合在线| 一区二区三区免费观看| 亚洲国产一二三| 婷婷综合久久一区二区三区| 天堂在线一区二区| 日本欧美在线观看| 久草精品在线观看| 国产麻豆91精品| 丁香天五香天堂综合| www.欧美色图| 91电影在线观看| 欧美猛男男办公室激情| 91精品中文字幕一区二区三区| 欧美一级二级三级乱码| 精品国产伦一区二区三区观看方式 | 欧美一级视频精品观看| 精品国免费一区二区三区| 国产视频在线观看一区二区三区| 欧美激情一二三区| 亚洲欧美电影一区二区| 亚洲一区二区欧美激情| 日韩av高清在线观看| 黄色小说综合网站| 成人丝袜视频网| 欧洲生活片亚洲生活在线观看| 91精品国产91久久久久久一区二区| 日韩一区二区精品在线观看| 26uuu亚洲| 一色桃子久久精品亚洲| 亚洲成人自拍一区| 国内成人精品2018免费看| 北条麻妃一区二区三区| 欧美婷婷六月丁香综合色| 日韩精品一区二区在线| 国产三级久久久| 亚洲乱码日产精品bd| 蜜臀av性久久久久蜜臀aⅴ| 国产精品99久久久| 91豆麻精品91久久久久久| 欧美电影免费观看高清完整版在线观看| 国产视频在线观看一区二区三区 | 极品少妇xxxx精品少妇| 成人福利视频在线看| 欧美三级日韩三级国产三级| 精品国产乱码久久| 亚洲男女一区二区三区| 蜜臀av一区二区在线免费观看| 成人性生交大片免费看视频在线 | 日本一区二区三级电影在线观看 | 夜夜揉揉日日人人青青一国产精品| 丝袜亚洲精品中文字幕一区| 国产不卡一区视频| 欧美亚洲动漫精品| 国产亚洲一区二区在线观看| 一区二区国产视频| 国产一区二区不卡老阿姨| 91福利视频网站| 久久久久国产精品麻豆| 亚洲国产综合91精品麻豆| 久久99久国产精品黄毛片色诱| 99r精品视频| 精品蜜桃在线看| 亚洲免费观看高清| 国内精品不卡在线| 欧美日韩小视频| 中文字幕的久久| 免费一级片91| 色网站国产精品| 亚洲精品在线一区二区| 亚洲国产日日夜夜| 成人av资源站| 日韩亚洲欧美综合| 夜夜精品浪潮av一区二区三区| 国产精品亚洲人在线观看| 欧美精品少妇一区二区三区| 国产精品成人免费| 老司机午夜精品| 精品视频在线免费| 国产精品理论片| 极品少妇xxxx精品少妇| 欧美精品在线观看播放| 亚洲精品视频在线观看网站| 国产剧情一区在线| 91精品国产综合久久国产大片| 有码一区二区三区| 成人免费福利片| 精品久久久久久无| 亚洲成人av一区二区三区| 99久久国产免费看| 国产亚洲精品7777| 美国av一区二区| 欧美色图一区二区三区| 亚洲人成人一区二区在线观看| 国产久卡久卡久卡久卡视频精品| 欧美绝品在线观看成人午夜影视| 一区二区三区中文在线观看|