6 partners sign up for Canton Fair e-commerce platform

Organizers of the Canton Fair, China's largest twice-yearly trade event and a barometer of its exports, have already signed six strategic alliances with leading global trade associations for the further development of its newly-launched e-commerce trade service.

Liu Jianjun, spokesman for the Canton Fair and deputy director of China Foreign Trade Center, said the e-commerce platform - e-cantonfair.com - will help boost China's foreign trade and increase overseas investment.

"All the trade partners will organize their members to use the Canton Fair e-commerce service and promote it through their various channels overseas," Liu told China Daily.

The e-commerce service was launched on Monday, on the opening day of the 113th Canton Fair.

Liu said he has signed agreements with two partners from BRICS countries: the China General Chamber of Commerce in Russia and China (Brazil) Investment Development and Trade Co.

The other four partners are: the Europe-China Culture and Economy Commission; the US-China Exchange Association; the Turkish Chinese Businessmen Association; and the Peruvian Chinese Chamber of Commerce.

"For Chinese enterprises going global, we will join trade forces with these alliance partners to provide business matching services and help them find investment opportunities in overseas markets," Liu said.

China's foreign trade rose 13.4 percent year-on-year in the first quarter, with exports increasing 18.4 percent.