US EUROPE AFRICA ASIA 中文
    Business / Industries

    Chinese tech firms big players at World Cup

    By Lyu Chang (China Daily) Updated: 2014-07-12 07:03

    The most surprising moment at the World Cup is probably not the Uruguay's Luis Suarez's biting his Italian opponent Giorgio Chiellini, but the flickering logo of a Chinese company lining the soccer field as well as a long list of Chinese-made advanced technology products making inroads into the six-week sports gala.

    Starting from Yingli Solar, the first and only renewable-energy company to become an official sponsor in both South Africa and Brazil World Cups, Chinese high-tech companies are trying to make a splash in the international market.

    Judy Tzeng, vice-president of global marketing at Yingli Solar, said it's sponsoring the World Cup to penetrate the uncharted South American market.

    More than 1,500 Yingli Solar PV modules are in place on a metal ring encircling the top of the Estadio do Maracana in Rio de Janeiro, according to the company.

    Other Chinese companies are contributing to the World Cup with deals sealed.

    Chinese tech firms big players at World Cup

    Nuctech Co Ltd in Beijing has signed a contact to provide security scanners in nine of the 12 World Cup stadiums, as well as at one-third of Brazil's airports.

    "It is just a warm-up," said Wang Weidong, vice-president of the company, who wants to provide more products for the 2016 Olympic Games in Brazil.

    Other companies have gone even farther in Latin America's largest country, such as Huawei Technologies and Comba Telecom Systems, which see Brazil as an old battlefield.

    Chinese telecom equipment manufacturer Huawei opened its first office in Brazil in 1999, offering handsets and network interface cards to local major operators.

    Huawei, the world's second-largest telecom gear maker, said it will ensure trustworthy mobile connections and data communications during the event, while Comba Telecom Systems is mainly providing wireless solutions, including 2G, 3G,4G LTE iDEN and WiFi, in eight of the 12 World Cup fields in Brazil.

    Tony Fok, chairman of Comba Telecom Systems (China) Ltd, said the company will use Brazil as a springboard to further explore other markets and achieve a global brand awareness.

    Some Chinese companies are still traditionally manufacturers of the official match balls, and other commodities, such as mascots and national flags. But many other companies are increasingly upgrading their innovative capability with more investment in research and development, branding, and design and marketing, key high-end activities at both ends of the production process.

    "Low-cost exports cannot sustain an economy," said Zhang Weiying, an economist at Guanghua School of Management at Peking University.

    Chinese tech firms big players at World Cup
    Top 10 Chinese products scoring World Cup goal 
    Chinese tech firms big players at World Cup
    7 amazing ways to mark World Cup 

     

    Hot Topics

    Editor's Picks
    ...
    ...
    人妻中文字幕乱人伦在线| 免费无码国产V片在线观看| 亚洲AV永久无码精品水牛影视| 亚洲AV无码乱码在线观看牲色| 中文字幕无码日韩专区| Aⅴ精品无码无卡在线观看| 色多多国产中文字幕在线| 中文无码不卡的岛国片| 国产高新无码在线观看| 精品无码久久久久久午夜| 天堂√中文最新版在线下载| 精品日韩亚洲AV无码一区二区三区| 人妻中文字幕无码专区| 国产成人A亚洲精V品无码 | 日韩精品无码中文字幕一区二区| 亚洲AV无码成人精品区在线观看| 欧美在线中文字幕| 天堂在/线中文在线资源官网| 国产亚洲?V无码?V男人的天堂 | 99久久无码一区人妻a黑 | 中文字幕无码精品三级在线电影 | 欧洲精品久久久av无码电影| 日韩av无码中文无码电影| 人妻精品久久久久中文字幕一冢本| 久久亚洲AV成人出白浆无码国产| 五月丁香啪啪中文字幕| 韩国三级中文字幕hd久久精品| 中文字幕亚洲乱码熟女一区二区| AV无码精品一区二区三区| 亚洲va无码手机在线电影| 欧美日韩亚洲中文字幕二区| 中文字幕一精品亚洲无线一区| 婷婷色中文字幕综合在线 | 亚洲AV无码一区二区三区DV| 久久中文字幕一区二区| 91无码人妻精品一区二区三区L| 午夜无码伦费影视在线观看| 中文人妻无码一区二区三区| 欧美精品中文字幕亚洲专区| 亚洲av中文无码乱人伦在线咪咕 | 无码人妻丰满熟妇区96|