久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Helping moms teach values to kids

By WANG ZHUOQIONG | China Daily | Updated: 2016-10-31 08:31

Helping moms teach values to kids

Mattel DC Super Hero Girls are on display at the annual TTPM Holiday Showcase in New York, on Oct 6, 2016. [Photo/IC]

Being a mom means you become a good listener and gain insights into what kids like and don't. Those traits could be a big help if you also happen to be working in a related field, as Hailey Wu Sullivan, senior director and head of marketing for Mattel Asia-Pacific, would testify.

She is a mother of a five-year-old boy. Raising her son has taught her how to better listen to Chinese customers of one of the world's biggest toy producers.

"Being a mom makes me a good marketer. Being a mom helps me understand all the choices and all the stresses we go through. I can now also better relate to moms. When you see your kid opening up a toy box, and he/she goes 'Whoa mama!'-that's the best moment," said Sullivan in an address to a gathering of invited children and parents at the Great Wall in northern Beijing recently.

The Yale graduate leads all brand marketing strategies and activities for Mattel's entire portfolio of more than 40 brands in 14 markets in the Asia-Pacific region, where China is the key segment.

Against the stunning background of the Great Wall, British iconic toy train characters Thomas & Friends make an impression at the event. But what stands out is the first Chinese "friend" of the Thomas-Yongbao. Sullivan takes pride in introducing the character as a result of frequent communications with Chinese moms.

She said in addition to regular research, Mattel has been talking to moms in China through Tencent's WeChat, the most widely used instant messaging app in the country.

"We have a public account, and we are marketing these events. That is the most direct way that we are talking to moms, and she is giving feedback to the entire mom community, so she is amplifying the message for us," said Sullivan, who spent a few years at McKinsey & Co prior to joining Mattel.

In China, young mothers have a lot of choices for their kids, in terms of different brands of toys and playthings, she said.

"When we look at our brands, the first question we want to ask is-does every brand have a distinct purpose? Does it also deliver on play and learning development? A big change that we adapted to is how digital moms are becoming," said Sullivan.

Much of Mattel's business these days is based on insights gained from online interactions with moms. Mattel's content is now available on different platforms. Tips, videos and partnerships with digital labels such as JD.com abound, said Sullivan.

Evidently, she has drawn heavily from her previous work experience. Prior to joining Mattel's APAC Leadership Team, Hailey led marketing for the Fisher-Price Baby portfolio in the United States and successfully turned around the business in two years.

Under her direction and leadership, Fisher-Price launched a breakthrough digital mom campaign that leveraged consumer insights and captured new digital shopping trends.

"The US is a very different market, but the fundamental lesson remains the same and can be applied in any other market-and that is, learn from consumers," she said.

US consumers are very similar to their counterparts elsewhere in terms of how much they shop and research online, said Sullivan. "So what we did is to change the communication strategy to more digital-we didn't have so many digital communications back then. And the second thing was to partner with strategic e-commerce partners in the US."

China has been one of the fastest-growing markets globally for Mattel. "This continuously encourages us, and that's also why we keep investing in China and making brands more relevant to Chinese moms," said Sullivan.

The company has a 2 percent market share in China, according Euromonitor International data. Traditional Chinese toys and games generated 64.2 billion yuan ($9.6 billion) in sales last year.

The fierce competition in the toy market in China is a challenge for foreign players such as Mattel. "How do we stand out? To stand out, our brand has to be relevant."

Mattel became relevant by exploiting an insight gathered from online communications with Chinese moms. The latter want to know how to teach their children social values.

"Thomas & Friends teaches teamwork, friendship, honesty-all these are great things, and we want to make sure these come through in China.

"Thomas & Friends is definitely the most important franchise in the whole portfolio. It has got holistic brand spirit," she said, adding it is one of Mattel's biggest brands, and the most beloved toy brand in China among 2- to 4-year-olds. The company is opening a Thomas & Friends Town in Chongqing soon. More such facilities will follow in the years to come.

Sullivan said it is crucial to localize some aspects of the brand. The introduction of the character Yongbao serves as an example of how Mattel wants to make sure that when kids interact with Thomas & Friends, they can identify with a character they know, she said.

"We did research and started hearing that moms need additional tools to help teach their kids life lessons, and having a Chinese character will help the brand to further engage the audience," she said.

Yongbao exudes Chinese values such as bravery and willingness to assume responsibility, she said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    亚洲精品第一国产综合野| 亚洲三级在线免费| 国产成人免费xxxxxxxx| 国产精品欧美久久久久一区二区| 粉嫩av亚洲一区二区图片| 亚洲欧美综合网| 精品视频1区2区| 极品少妇一区二区| 国产精品丝袜一区| 在线一区二区视频| 久久精品噜噜噜成人av农村| 欧美极品xxx| 91黄色免费看| 日本中文字幕一区二区视频| 国产人久久人人人人爽| 日本伦理一区二区| 蜜桃av一区二区在线观看| 国产日韩精品一区二区浪潮av | 日韩精品一二三| 久久众筹精品私拍模特| 不卡视频在线观看| 日韩国产精品久久久| 国产色婷婷亚洲99精品小说| 在线观看日韩毛片| 精品一区二区三区影院在线午夜| 成人免费一区二区三区在线观看| 欧美另类z0zxhd电影| 国产91精品精华液一区二区三区| 亚洲综合成人在线| 欧美精品一区二区三区蜜桃| 91视频国产观看| 日本欧美肥老太交大片| 亚洲欧洲日产国码二区| 91精品国产综合久久国产大片| 国产成人在线观看免费网站| 亚洲精品亚洲人成人网在线播放| 欧美v日韩v国产v| 成人18精品视频| 午夜婷婷国产麻豆精品| 久久精品亚洲麻豆av一区二区| 99精品欧美一区二区三区小说| 日韩国产一区二| 一色屋精品亚洲香蕉网站| 欧美成人伊人久久综合网| www.成人网.com| 韩国三级电影一区二区| 亚洲成人在线免费| 欧美国产日本视频| 欧美一级片在线观看| 一本大道久久a久久精二百| 国产另类ts人妖一区二区| 亚洲.国产.中文慕字在线| 国产精品乱码一区二三区小蝌蚪| 欧美一卡二卡三卡四卡| 在线观看亚洲一区| 成人黄色在线网站| 精品无人码麻豆乱码1区2区 | 亚洲一区二区三区影院| 国产女主播在线一区二区| 欧美一区日韩一区| 欧美色综合影院| 99国产精品99久久久久久| 国产永久精品大片wwwapp| 日本一不卡视频| 亚洲国产成人高清精品| ...av二区三区久久精品| 久久精品视频免费| 日韩一卡二卡三卡| 欧美日韩高清一区二区| 色88888久久久久久影院按摩| 成人黄色a**站在线观看| 国产乱码精品1区2区3区| 麻豆成人久久精品二区三区红| 亚洲电影一区二区三区| 亚洲美女屁股眼交3| 国产精品国产馆在线真实露脸 | 日韩欧美一级在线播放| 欧美日本乱大交xxxxx| 91久久精品一区二区二区| av一区二区三区四区| 国产精品123| 国产一区二区导航在线播放| 麻豆一区二区99久久久久| 日韩电影免费在线观看网站| 亚洲成人久久影院| 亚洲一区视频在线| 一区二区在线观看免费 | 亚洲精品国产a| 亚洲精品中文字幕在线观看| 亚洲人成人一区二区在线观看 | 高潮精品一区videoshd| 国产精品一区二区黑丝| 精品一区二区三区视频| 久久99精品久久久久久国产越南| 欧美aaaaaa午夜精品| 日本亚洲免费观看| 麻豆精品新av中文字幕| 久久99热国产| 国产一区激情在线| 国产精品 日产精品 欧美精品| 国产精品系列在线观看| 国产成人av影院| 成人性生交大片免费看视频在线 | 色婷婷av一区二区三区大白胸| 91污在线观看| 日本精品一区二区三区高清| 在线观看不卡一区| 精品视频1区2区| 欧美一级在线观看| 精品久久久久av影院| 久久亚洲精华国产精华液| 国产亚洲一区二区三区四区| 国产精品狼人久久影院观看方式| 国产精品福利电影一区二区三区四区| 国产精品久久久久久久久久免费看| 国产精品理论片| 一区二区三区四区亚洲| 亚洲成人福利片| 蜜臀av性久久久久蜜臀aⅴ流畅| 另类小说视频一区二区| 国产一区二区三区观看| 粉嫩aⅴ一区二区三区四区| 91猫先生在线| 欧美福利一区二区| 亚洲精品在线观看网站| 国产精品久久久久精k8| 怡红院av一区二区三区| 青青草原综合久久大伊人精品| 国产精品一区二区三区四区| 99久久久久久99| 欧美日韩专区在线| 精品久久久久一区二区国产| 国产精品另类一区| 洋洋av久久久久久久一区| 国产精品1区二区.| 91欧美一区二区| 欧美精品乱码久久久久久| www亚洲一区| **网站欧美大片在线观看| 亚洲电影一级黄| 国模少妇一区二区三区| 99久久精品免费看国产免费软件| 欧美怡红院视频| 日韩精品一区二| 亚洲同性同志一二三专区| 日日摸夜夜添夜夜添精品视频 | 91亚洲永久精品| 6080日韩午夜伦伦午夜伦| 国产视频在线观看一区二区三区| 一区二区三区精密机械公司| 精品中文av资源站在线观看| 99麻豆久久久国产精品免费优播| 69av一区二区三区| 国产精品无圣光一区二区| 亚洲成年人影院| 国产成人综合网站| 欧美三级视频在线| 国产午夜精品一区二区| 亚洲国产精品一区二区www| 国产露脸91国语对白| 欧美色图片你懂的| 久久久久国色av免费看影院| 一卡二卡三卡日韩欧美| 国产一区二区影院| 欧美性生活一区| 国产色产综合产在线视频| 亚洲图片有声小说| 国产aⅴ综合色| 欧美日韩国产综合视频在线观看| 日本一区二区综合亚洲| 天天爽夜夜爽夜夜爽精品视频| 成人动漫一区二区| 精品女同一区二区| 亚洲中国最大av网站| 国产不卡在线一区| 日韩欧美一区中文| 亚洲主播在线播放| 成人精品国产免费网站| 精品久久久久久久人人人人传媒| 亚洲午夜久久久久久久久电影院 | 奇米精品一区二区三区在线观看一| 91网上在线视频| 久久综合成人精品亚洲另类欧美| 午夜精品福利一区二区三区蜜桃| 波多野洁衣一区| 26uuu精品一区二区在线观看| 亚洲一二三区不卡| 波多野结衣中文字幕一区二区三区 | 夜夜嗨av一区二区三区中文字幕| 国产精品1024| 日韩午夜中文字幕| 亚洲图片欧美一区| 91碰在线视频| 中文幕一区二区三区久久蜜桃| 免费成人在线观看| 精品视频在线免费看| 亚洲精品久久嫩草网站秘色| 成人免费视频一区| 久久综合久色欧美综合狠狠| 蜜桃视频免费观看一区|