left corner left corner
    China Daily Website

    Shopping on WeChat 5.0

    Updated: 2013-07-12 13:13
    By Liu Zheng ( chinadaily.com.cn)

    ?

    Q: What's your expectation of e-commerce on WeChat?

    Cao Junbo, chief analyst of iResearch Consulting Group

    We have already seen WeChat strive to develop its service, which is just similar to O2O (online to offline) service. So the app offers official account registration. Many of those accounts come from offline business entities, such as the retail, catering and service sectors. And for offline enterprises, WeChat can also contribute to customer relationship management (CRM) service.

    Under these circumstances, by supporting WeChat, many enterprises are inspired to analyze and classify their target customers to help them offer promotional information, custom and interactive services. Currently, most of the firms simply use QR codes to gain customers.

    So far, we haven't seen any positive online shopping experiences on WeChat.

    If the mobile payment section is successfully launched on the upcoming WeChat 5.0, it means the complete circle will contain an information flow, while the CRM and payment service will be established. Afterwards, the WeChat ecosystem will be expanded and for both firms and individual consumers, making the functions and services of WeChat more plentiful.

    Yang Weiqing,?president of iResearch Consulting Group

    Alibaba is said to view Tencent as the top rival in the e-commerce sector, especially within the mobile Internet market. We think this makes sense.

    For example, apps like Kakao Talk in South Korea and Line in Japan which are similar to WeChat in China have now become big players in the mobile gaming market. They are used as a platform to push forward mobile games developed by their companies. Mobile games are like e-commerce products in ways that they are both promoted on a large user base.

    Of course there are differences. Mobile games that could become popular are quite limited. But products sold online are massive. How to evolve WeChat into a user-friendly e-commerce platform remains a tough issue.

    Through iResearch monitoring, we found that two Tencent apps, WeChat and QQ, have taken up about one sixth of the total time people spend on mobile Internet. That’s far beyond what other Internet companies can reach. And they are still developing. We believe the ratio could hit one- fifth in the future. In that case, there is a possibility that WeChat could undertake an e-commerce platform role.

    Q:What constraints does Chinese mobile e-commerce face?

    Yang Weiqing,?president of iResearch Consulting Group

    In general, shopping through e-commerce platforms accounted for less than five percent of China's overall online shopping in 2012. According to our latest statistics, the time users spend on a PC is about twice as much as they spend on mobile Internet, namely mobile phones. Theoretically, shopping through e-commerce platforms should have made up 20 to 30 percent of the overall online shopping, but it hasn't.

    Some users are reluctant or afraid to make online payments through mobile phones. Meanwhile, some may complain that mobiles phone screens cannot meet the demands of users, especially when they want to compare prices between different websites. Users expect better price-comparing websites, linking to certain B2C websites or big comprehensive websites, such as Tmall and Taobao. However, this kind of shopping process has not matured on the mobile Internet. That could be the second constraint.

    O2O plays a quite important role in mobile e-commerce. However, few companies support O2O right now. Many group-buying companies have started working with physical stores and gained consumption data. Now more than half of Groupon’s orders come from mobile phones as mentioned by Marry Meeker. Things are different in China, as most of the orders come from PCs instead of mobile phones. Thus, we need to create a more favorable environment for the O2O market and let more companies support it.

    Cao Junbo, chief analyst of iResearch Consulting Group

    In the following phase of development, WeChat has enjoyed a bright prospect while also facing a few problems. As a convenient mobile phone app, if WeChat delivers too much information, like advertisements, users will be bothered. Thus, it is vital for many online businesses to balance consumer services and marketing.

    Videophotographer: Liu Zheng

    Reporter: Liu Zheng

    Translators: He Yini,Lance Crayon and Sun Lei(intern)

    Editor: Liu Zheng

    Producer: Nie Peng

    Executive producer: Han Lei

    Shopping on WeChat 5.0

     

     
    8.03K
     
    一二三四在线观看免费中文在线观看 | 色综合久久中文字幕无码| 亚洲爆乳精品无码一区二区| 韩日美无码精品无码| 中文无码成人免费视频在线观看| 无码人妻精品一区二区三区99仓本| 人妻丰满av无码中文字幕| 久久久久久无码Av成人影院| 一级中文字幕免费乱码专区| 亚洲精品欧美精品中文字幕| 国产精品99精品无码视亚| 无码乱码av天堂一区二区| 日韩精品久久无码人妻中文字幕| 免费看又黄又无码的网站| 少妇无码太爽了不卡在线观看| 天堂资源中文最新版在线一区 | 国产精品无码永久免费888| 18禁超污无遮挡无码免费网站| 亚洲一区中文字幕久久| 亚洲成a人在线看天堂无码| 97久久精品无码一区二区| 无码精品久久久天天影视| 自拍偷在线精品自拍偷无码专区| 中文字幕在线视频网| 亚洲中文字幕无码一区| 中文字幕无码播放免费| 无码日韩人妻AV一区二区三区| 国产成人AV片无码免费| 日韩av无码久久精品免费| 亚欧免费无码aⅴ在线观看| 无码乱人伦一区二区亚洲一| 日韩AV无码精品人妻系列| 免费无码成人AV在线播放不卡| 国产成人午夜无码电影在线观看| 色窝窝无码一区二区三区| 亚洲AV无码乱码在线观看裸奔| 亚洲成AV人片在线播放无码| 无码乱人伦一区二区亚洲| 精品无码AV一区二区三区不卡| 精品三级AV无码一区| 97无码免费人妻超|