left corner left corner
    China Daily Website

    Apple bets on Burberry chief to burnish retail shine

    Updated: 2013-10-19 15:49
    ( Agencies)

    Expansion, culture fit key

    Apple is an engineering and design-heavy company where executives such as design head Jony Ive exert enormous influence over strategy and products. Successful executives from other companies have found it tough in the past to fit in a secretive culture that encourages competition between internal groups.

    Unlike at Burberry, Ahrendts will have to work with a smaller and more rigid gadget portfolio, where every incremental change is agonized over. It is unclear if she will have any say over the product landscape.

    Ahrendts, who rebuilt the aging Burberry brand, will also have to counter threats from rivals like Samsung Electronics, a firm that has often used tactics from Apple's own branding playbook to compete.

    Cook, in an email to employees on Tuesday announcing the appointment, described Ahrendts as "wicked smart." He said he knew he wanted to hire the 53-year-old executive from Indiana after first meeting with her in January.

    "We've gotten to know each other over the past several months and I've left each conversation even more impressed," he wrote in the email seen by R

    Apple's profit fell 22 percent in the June quarter as gross margins slid below 37 percent from 42 percent a year earlier and its shares, down more than 30 percent since September 2012, are being pummelled by fears of slowing growth, and competition from Samsung Electronics.

    Apple's retail growth in China has been slow and the demand for its products has spawned a bustling gray market. In 2010, Apple's then-retail chief Ron Johnson forecast the company would have 25 stores in China by 2012. It now has 8 stores, despite Cook's assertion that China is crucial to growth. By comparison, Apple has 37 stores in Britain.

    The company introduced a cheaper plastic iPhone last month to help make up ground in emerging markets to rivals like Samsung Electronics and Huawei Technologies. Analysts said the phone - still more expensive than many of its rivals' models - was not cheap enough.

    "The trick is to allow people to buy into the product and make it as mass market as possible, because you want the volume and the sales, but you don't want that to come at the expense of the cachet of the brand," said Neil Saunders, managing director of retail consultancy Conlumino.

    Ahrendts is no stranger to Silicon Valley. She is a frequent guest at Salesforce.com Inc's annual "Dreamforce" conference, and has in the past turned to Salesforce CEO Marc Benioff to consult on Burberry's digital strategy.

    Previous Page 1 2 Next Page

     
    8.03K
     
    中文字幕精品无码一区二区| 亚洲级αV无码毛片久久精品| 亚洲精品无码av人在线观看| 中国少妇无码专区| 亚洲AV无码国产精品麻豆天美 | 国产综合无码一区二区辣椒 | 国产AV无码专区亚洲A∨毛片| 欧美日韩中文国产va另类| 精品无码综合一区| 无码专区天天躁天天躁在线| 亚洲精品97久久中文字幕无码| 中文字幕在线无码一区| 国产日韩精品中文字无码| 国产品无码一区二区三区在线蜜桃 | 在线日韩中文字幕| 性无码专区| 久久久久亚洲AV无码专区桃色| 亚洲AV无码久久精品蜜桃| 一级片无码中文字幕乱伦| 日韩精品人妻一区二区中文八零| 草草久久久无码国产专区| 亚洲成AV人片在线观看无码| 在线天堂中文新版www| 欧美亚洲精品中文字幕乱码免费高清 | 亚洲AV无码成人精品区蜜桃| 中文字幕在线无码一区二区三区| 欧美中文在线视频| 天堂а√在线中文在线最新版| 久久久久无码国产精品不卡| 国产乱子伦精品无码码专区| 无码日韩精品一区二区三区免费| 久久亚洲AV无码精品色午夜| 伊人久久无码精品中文字幕| 亚洲欧美在线一区中文字幕| 免费中文字幕视频| 高清无码中文字幕在线观看视频| 无码国产精品一区二区免费式影视| 久久丝袜精品中文字幕| 亚洲国产人成中文幕一级二级| 最近免费中文字幕大全免费| 日韩精品一区二区三区中文字幕|