Xiaomi banks on retailers, dual camera to capture new users

By Song Jingli (chinadaily.com.cn) Updated: 2016-07-28 15:20 Comments

Lei Jun, CEO and founder of Xiaomi, poses for a picture with a Mi Notebook Air and a Redmi Pro at the launch ceremony in Beijing on July 27, 2016. [Photo by Feng Yongbin/ China Daily]

Xiaomi also teamed up with China Unicom to sell its custom-made smartphone Redmi 3X in the latter's 30,000 offline stores and more than 230,000 bricks-and-mortar retail partners.

"To win back market share, vendors need to roll out products with better performance and key technologies and also need to have the capacity of placing all-around sales channels," IDC's Jin said.

"Celebrity endorsements, which are valued by offline channel sellers, will definitely boost sales but the positive influence depends on who speaks for the brand and whether these spokesmen match target customers.

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