Chinese millionaires favor BMW
(Xinhua)Updated: 2007-01-16 14:06
BMW is Chinese millionaires' favorite luxury brand,
according to a survey conducted by a company owned by Rubert Hoogewerf.
Hoogewerf, known as "Hurun" in China for his list of China's Fortune 100,
surveyed the lifestyle of 604 Chinese entrepreneurs each with personal assets
over 10 million yuan (about 1.28 million U.S. dollars).
BMW, Louis
Vuitton, Mercedes-Benz, Rolex and Giorgio Armani were the top five luxury brands
on the list, followed by Ferrari, Rolls-Royce, Bentley, Cartier and Vacheron
Constatin.
Luxury sedans, watches and fashion items are status symbols
that allow China's new rich to show off their success, said the report on www.hurun.net.
Traveling, swimming and
golf were voted the most popular leisure activities. Family activities only came
seventh, despite the fact that 90 percent of the millionaires surveyed claimed
their families were more important than their careers.
Homemade spirits
and cigarette brands won applause with Wuliangye and Zhonghua being voted Best
Liquor and Best Cigarette.
The millionaires voted Air China Best
Domestic Airline and Tsinghua University was Best Executive MBA programme
provider. China Merchants Bank was selected as the best provider of onshore
personal banking and credit card services.
(For more biz stories, please visit Industry Updates)