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Coca-Cola gets into tea with Spritea
By Ma Zhenhuan (China Daily)
Updated: 2010-03-26 10:26
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SHANGHAI - The Coca-Cola Company, the world's largest beverage maker, has launched a new innovative tea-flavored beverage in China to enhance its product portfolio and further tap the huge beverage market.
Coca-Cola's Sprite brand on Thursday launched Spritea, a carbonated blend of local green tea flavors.
"With Spritea, we plan to further enhance the Sprite brand in China," said Andres Kiger, senior marketing director of Coca-Cola Greater China.
Ella Liu, Sprite Brand director for Coca-Cola in China said the new tea beverage has been on the company's agenda for more than a year.
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With Chinese consumers' enduring love for tea, ready-to-drink tea consumption in China has increased over 30 percent annually in recent year.
And in general, tea and sparkling beverages make up over 20 percent of the entire Chinese beverage sector.
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