Economy

    The lure of the silver screen looms ever larger

    By Bao Chang (China Daily)
    Updated: 2010-11-01 09:22
    Large Medium Small

    Market potential

    The lure of the silver screen looms ever larger

    The high level of investment interest is being spurred by the industry's big potential. A survey by research firm EntGroup Inc shows that 30 times more people in the US go to the cinema than in China, a gap investors are keen to close.

    However, Zhao from Sparkle Roll is suspicious of the findings. "Only a part of Chinese society is able to watch movies in cinemas and that doesn't include the rural population. So we have to consider the local conditions when predicting the potential of a market," she said.

    She added that the gap between the US and China was not so big if only urban residents were counted.

    There were 620 million people living in China's cities by the end of 2009, 46.6 percent of the nation's total population. This was an increase of 163 million from 2000, according to the 2010 City's Blue Book issued by the Chinese Academy of Social Sciences and the Social Sciences Academic Press. By 2015, it is estimated urban residents in China will make up about 52 percent of an even higher total population.

    A survey by Wanda showed that only 9 percent of city residents watch movies in cinemas, while 70 percent prefer to watch films through the Internet and on DVD. Twenty percent of residents rarely watch movies.

    "The 90 percent (of non-cinema-goers) are all our target customers so the potential is huge," Ye from Wanda said.

    At present, revenues at cinemas come mainly from box office receipts, half of which is distributed to cinemas, 20 percent to distributors and 30 percent to the movie producer.

    Related readings:
    The lure of the silver screen looms ever larger Luxury M-Box Cinema offers new moviegoing experience
    The lure of the silver screen looms ever larger Cinema chains ready to cash in on movie boom
    The lure of the silver screen looms ever larger Cinema industry booms on urbanites' growing incomes

    "We need to make more movies of different types and themes to attract audiences as much as possible," said Zhang Jiarui, director of Distant Thunder, one of the most popular films at the Hong Kong International Film Festival.

    Zhang expects his film will make more than 10 million yuan this year. He is famous for directing low budget art house films. Distant Thunder cost 5 to 6 million yuan to produce.

    Foreign blockbusters are also believed to be a catalyst for China's fast-growing box office receipts. James Cameron's Avatar accounted for 18 percent of China's total box office revenue for the first nine months of this year, according to the State Administration of Radio, Film and Television.

    "To be more attractive when competing with foreign films, Chinese directors should draw a story tailored to the tastes of global audiences instead of just the Chinese," Zhang said.

     

       Previous Page 1 2 Next Page  

    久久亚洲精品无码aⅴ大香| 成人无码一区二区三区| V一区无码内射国产| 在线中文字幕精品第5页| 亚洲AV无码一区二区大桥未久 | 88国产精品无码一区二区三区 | 精品一区二区三区中文字幕| 东京热加勒比无码视频| 日本爆乳j罩杯无码视频| 中文字幕人成高清视频| 精品无码国产污污污免费网站 | 亚洲精品无码午夜福利中文字幕| 精品久久久久久中文字幕| 天码av无码一区二区三区四区| 日韩乱码人妻无码中文字幕久久| 极品粉嫩嫩模大尺度无码视频 | 无码人妻一区二区三区一| 亚洲中文字幕在线乱码| 亚洲人成无码久久电影网站| 无码精品一区二区三区免费视频 | 日韩精品无码熟人妻视频| 人妻少妇AV无码一区二区| 最近2019免费中文字幕6| 亚洲最大激情中文字幕| 一本一道精品欧美中文字幕| 全球中文成人在线| 少妇人妻综合久久中文字幕| 亚洲AV中文无码乱人伦在线视色| 国产无码网页在线观看| 嫩草影院无码av| 精品人妻系列无码人妻免费视频| 国产成人亚洲综合无码| 免费无码黄十八禁网站在线观看| 无码的免费不卡毛片视频| 免费无码午夜福利片69| 人看的www视频中文字幕| 日韩va中文字幕无码电影| 18禁网站免费无遮挡无码中文| 中文最新版地址在线| 中文字幕无码无码专区| 日本aⅴ精品中文字幕|