38 Mercedes-Benz models on show offer view of 'perfection'

By Zhuan Ti (China Daily)
Updated: 2010-04-24 06:52

Long wheel-base E-Class

Full coverage: Auto China 2010
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In cooperation with BBAC, Mercedes-Benz held its world premiere of the long-anticipated new long-wheel-base E-Class, the locally produced version of the "World's Best Business Sedan."

This model exemplifies the automaker's localization strategy, which Walker explains is crucial to Mercedes-Benz's successful presence here in China.

"At Mercedes-Benz, we know that our global success is built on understanding local demand, and thus, we believe that constantly adapting to and advancing with the China market, the culture, and the expectations of customers are vital to achieving success," said Walker. "Specifically, a most fundamental aspect of this strategy is tailoring products to best fit local needs."

As such, the Long-wheel-base E-Class has been specifically adjusted and enhanced to meet those very discerning needs of Chinese customers. For instance, with a length of 5,012 millimeters and wheelbase of 3,014 millimeters, the new model allows passengers to enjoy an extra 140 millimeters of legroom compared with the saloon model sold in the rest of the world.

Additionally, enhanced safety equipment, eco-friendly technology, vehicle configurations and suspension systems have all been modified to satisfy the discerning needs of Chinese customers.

E-Class Cabriolet

With its trademark motto of "Four seasons, four people", the new E-Class Cabriolet's Asia premiere and pre-sales display brought with it superior comfort, elegance and year-round usability.

Cutting-edge technology came with the world's first "Aircap" automatic draught-stop that reduces turbulence and interior noise with the touch of a button. Additionally, its new "Airscarf" neck-level heating system ensures comfort for all passengers.

The E 260 CGI Cabriolet comes fully-equipped with the eco-friendly "BlueEFFICIENCY" technology that offers exceptional fuel efficiency without compromising power.

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Schedule

Press Preview: April 23 - April 24

Industry Preview: April 25 - April 26

Public Show: April 27 - May 2

Auto Components and Parts: April 23 - April 27

Venue for Passenger Cars and
Commercial Vehicles：
The New China International Exhibition? Center
at Tianzhu

Venue for Auto Components and Parts:
The China International Exhibition
Center at Jing'anzhuang

Gallery Guide:
Your map to where the world's top auto brands
are making their marque.

New Models

BEIJING - FAW Group, the second-largest Chinese motor group, plans to increase R&D spending on its own-brand vehicles by 50 percent over the next five years.

Honda is continuing to develop the first-ever new brand by a foreign carmaker designed specifically for China with its local partner, but when it will go on sale remains a mystery.