久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Home / Business / Biz Photos

All that glitters is sold

(China) Updated: 2012-09-29 08:15 Comments

All that glitters is sold

Models display jewelry pieces designed by TTF, a Shenzhen-based jeweler. Provided to China Daily

With the rapid development of China's economy, Chinese consumers' appetite for jewelry has continued to grow, resulting in consistent sales growth in the domestic market.

In 2011, spending in China's retail jewelry market reached 40 billion yuan ($6.3 billion), making it the world's largest consumer market for platinum and jade, and the second-largest diamond jewelry consumer after the US. But in addition to being one of the world's largest jewelry consumers, China has gradually emerged as a competitive jewelry maker in the international market.

In fewer than 20 years, China's jewelry industry has grown rapidly, and Shenzhen, a booming city in South China's Guangdong province, has played a crucial role in leading this industry.

Thanks to the influence of Hong Kong's industry, the past two decades have seen Shenzhen evolve into China's jewelry capital. Since the 1990s, the city has been acknowledged as China's biggest jewelry manufacturing base and trade distribution center.

According to the Gems and Jewelry Trade Association of Shenzhen, more than 2,000 jewelry companies now call the city home, and their annual output value of more than 50 billion yuan accounts for more than 70 percent of China's overall jewelry production. In fact, the sales revenue of Shenzhen's jewelry enterprises is not just ranked first in terms of domestic market share, it makes up about one-third of China's total.

But jewelers in Shenzhen are no longer content to remain the largest outsourcing base for brands from Hong Kong or other parts of the world. They are trying to reshape old business models by investing heavily in branding their own independently designed products, aspiring to upgrade Shenzhen from an international hub of original equipment manufacturers to the birthplace of famous jewelry brands.

All that glitters is sold

A French designer at TTF creates a jewelry piece. Provided to China Daily

"China's jewelry industry is facing unprecedented development opportunities and its prospects are rosy, so it is the right time for Shenzhen to ride on the trend to cultivate its own famous jewelry brands," said Shi Hongyue, vice-chairman of the Gems and Jewelry Trade Association of China.

Shi said that while an exquisite platinum necklace made by a Shenzhen jewelry company is currently cheaper than a silver necklace from Tiffany or Cartier, the huge price gap reflects not only the fine craftsmanship and superb quality of Western jewelry, but most importantly, the gap in brand awareness.

"Promoting our own branded jewelry will ensure Shenzhen's jewelry enterprises develop more sustainability by making products of higher added-value and reducing their dependence on orders from others," he said.

Shi said jewelers in Shenzhen should overcome bottlenecks constraining the development of the city's jewelry industry to achieve a better brand-building result.

"Even though Shenzhen has the craftsmanship to deliver the orders of top international brands, its local brands lack independent research-and-development capability and lag behind their international counterparts in design," he said.

"A price war is an unsustainable market strategy; enhancing the capability of design innovation as well as strengthening brand-building efforts are vital for Shenzhen jewelers to gain a stronger foothold, given the increasingly intense market competition."

Some jewelers in Shenzhen have taken the lead in brand-building campaign. One of the most successful is Chow Tai Seng Jewelry Co Ltd, a large jewelry producer based in the city.

Established in 1966, Chow Tai Seng Jewelry is now one of the largest diamond-jewelry retailers and wholesalers in China. It currently has the largest jewelry chain in the country, with more than 2,000 shops in more than 300 Chinese cities.

The company posted sales revenue of 13 billion yuan in 2011, accounting for 7.1 percent of the market. Zhou Zongwen, board chairman of Chow Tai Seng Jewelry, said sales this year are expected to increase by about 30 percent over the previous year, and the company will maintain this robust growth momentum in the next few years.

Zhou attributes his company's strong sales performance to its huge brand-building efforts over the past five years, which he believes have greatly sharpened his products' market competitiveness.

"Brand building has a pivotal role for the expansion of consumer groups and market influence as well as increasing customer loyalty," he said.

"Higher brand awareness can help a jewelry company produce products with higher added-value so as to gain more gross profit. That is why Chow Tai Seng has developed by leaps and bounds in recent years because more consumers recognize our brand."

Zhou said China's major jewelry companies have been gradually accelerating the pace of brand building because they have realized that competition between jewelry enterprises in the future will be a contest of brand promotion.

More and more international jewelers are eyeing China's huge market, but instead of worrying about the challenge, Zhou believes their entry has provided an excellent opportunity for domestic jewelers to learn about branding from their Western counterparts.

"Some centuries-old European jewelry brands have advanced brand marketing, positioning, promotion and packaging knowledge, which is well worth learning for Chinese jewelers," Zhou said.

But, he explains, apart from learning from Western competitors, brand building also needs time and patience.

"Brand building is not an overnight thing, it needs long-term planning and sustained investment and a clear brand-positioning strategy," Zhou said. "I hope that by 2020, Chow Tai Seng could be a brand that is more recognized in the international market."

Apart from strengthened brand-building efforts, Shenzhen's jewelry companies have also enhanced their design capability.

"If we just copy outstanding design works from others instead of sharpening our own R&D capability, our company's development cannot be sustained," said Zhou Huawei, marketing manager of Shenzhen EDL Jewelry Ltd, a company specializing in the production and processing of gold and platinum jewelry.

Zhou said EDL got its start in the jewelry OEM business in the 1990s, producing equipment for big-name Chinese or overseas jewelry brands, but in recent years the company has focused on the promotion of their own branded jewelry.

"With rising living standards, people will pay more attention to design and workmanship, especially fashion-conscious people who are in pursuit of style and personality, so we must constantly make upgrades to our product design to meet the changing market demand," Zhou Huawei said.

At the same time, he said EDL also tries its best to catch up with the trend of international jewelry design.

"We hire designers from Italy, which is an important way for us to learn advanced design concepts from our Western counterparts," Zhou said, adding that China is now experiencing a severe shortage of quality jewelry designers, so experienced designers from the US or Europe are in high demand.

However, despite the difficulties, industry experts are optimistic about the prospects of Shenzhen's jewelry industry.

"In the next 10 years, you could see the emergence of the equivalent of top Western jewelry brands in Shenzhen," said British luxury jewelry designer Theo Fennell, whose clients include Victoria Beckham and Helen Mirren.

"Chinese jewelers should have more confidence because many Western brands are making things in China and then they bring them back, so there is no shortage of skills," he said.

"Gucci was a local company that used to make saddles and shoes and now it is an international brand, so before a small business develops into a huge empire, it has to start from somewhere."

Fennell said that as Chinese people get richer, they will look for jewelry of better quality and design, which will force a Chinese local company to enhance their production skills.

"Over time, Shenzhen will prove to the world that it is the cradle of world-class jewelers," he said. "It is only a matter of time before an international jewelry brand emerges from Shenzhen."

Contact the writer at liulu@chinadaily.com.cn

Most Popular
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    色婷婷综合视频在线观看| 欧美日韩三级一区二区| 亚洲三级在线观看| 欧美在线观看一区| 午夜成人免费视频| 日韩三级中文字幕| 国产成人综合亚洲91猫咪| 中文字幕一区二区三区在线不卡 | 成人欧美一区二区三区小说 | 亚洲国产高清不卡| 色综合久久久网| 日韩福利电影在线观看| 337p粉嫩大胆色噜噜噜噜亚洲| 国产精品一区一区| 亚洲精品videosex极品| 欧美精品视频www在线观看| 九九九精品视频| 亚洲欧美在线高清| 欧美高清一级片在线| 国产一区二区中文字幕| 最近日韩中文字幕| 欧美丰满少妇xxxxx高潮对白| 激情成人综合网| 亚洲欧美成人一区二区三区| 欧美高清视频在线高清观看mv色露露十八 | 91久久久免费一区二区| 免播放器亚洲一区| 国产精品护士白丝一区av| 欧美日韩国产综合久久| 国产美女一区二区| 一区二区三区四区在线播放| 欧美成人精品二区三区99精品| 97成人超碰视| 麻豆精品久久精品色综合| 国产精品久久国产精麻豆99网站| 欧美日韩mp4| 粉嫩aⅴ一区二区三区四区| 午夜欧美视频在线观看| 国产视频亚洲色图| 欧美久久久一区| 成人午夜私人影院| 男女男精品网站| 亚洲精选一二三| 26uuu成人网一区二区三区| 91国产丝袜在线播放| 国产乱一区二区| 亚洲成人综合网站| 国产精品久久久久一区二区三区共| 欧美乱妇15p| 97久久精品人人做人人爽50路| 蜜桃视频在线观看一区| 一区二区三国产精华液| 久久精品人人爽人人爽| 88在线观看91蜜桃国自产| 99久久777色| 极品尤物av久久免费看| 亚洲午夜一二三区视频| 国产精品丝袜一区| 精品日韩在线观看| 欧美二区三区91| 色综合色综合色综合| 国产精品亚洲一区二区三区妖精| 五月综合激情日本mⅴ| 亚洲品质自拍视频| 欧美国产精品一区二区三区| 日韩欧美国产一区二区在线播放| 欧美主播一区二区三区| www.成人在线| 国产91综合网| 韩国成人精品a∨在线观看| 五月天亚洲婷婷| 一区二区三区日韩欧美精品| 国产精品久久久久婷婷| 国产人伦精品一区二区| 精品国产伦理网| 9191国产精品| 欧美日韩在线三区| 91天堂素人约啪| 成人黄色软件下载| 国产不卡一区视频| 国产乱码精品一区二区三区忘忧草| 奇米777欧美一区二区| 污片在线观看一区二区| 一区二区三区日韩在线观看| 亚洲天堂2014| 中文字幕亚洲在| 国产精品女主播av| 国产精品人成在线观看免费| 久久久精品国产99久久精品芒果| 日韩精品一区二区三区中文不卡| 91精品国产高清一区二区三区蜜臀 | 国产夜色精品一区二区av| 精品国产露脸精彩对白 | 玉米视频成人免费看| 亚洲私人黄色宅男| 亚洲欧美日韩在线| 亚洲色图制服诱惑 | 欧美日韩国产影片| 欧美日韩视频第一区| 欧美视频一区二区三区四区| 在线观看视频一区二区欧美日韩| 一本一本大道香蕉久在线精品| 99久久精品免费看| 91偷拍与自偷拍精品| 日本道色综合久久| 欧美三级电影在线观看| 欧美放荡的少妇| 欧美一级搡bbbb搡bbbb| 日韩一本二本av| 欧美va亚洲va香蕉在线| 久久久久久**毛片大全| 久久精品男人天堂av| 国产精品色眯眯| 亚洲丝袜另类动漫二区| 夜夜亚洲天天久久| 五月婷婷色综合| 免费av成人在线| 国产一级精品在线| 国产精品一区一区三区| 欧美少妇性性性| 欧美午夜在线观看| 欧美三级在线看| 日韩欧美国产不卡| 久久这里只精品最新地址| 国产欧美在线观看一区| 国产精品国模大尺度视频| 一区二区三区在线视频免费| 五月激情综合网| 韩国成人福利片在线播放| 丁香一区二区三区| 色中色一区二区| 欧美久久久一区| 久久久三级国产网站| 国产精品国产三级国产aⅴ中文 | 国产成人免费在线视频| caoporm超碰国产精品| 91精彩视频在线观看| 制服丝袜激情欧洲亚洲| 精品国产凹凸成av人网站| 中文乱码免费一区二区| 一区二区三区四区激情| 久久精品国产999大香线蕉| 成人激情开心网| 欧美婷婷六月丁香综合色| 日韩精品综合一本久道在线视频| 国产欧美一区在线| 亚洲成人一区二区| 国产一区二区三区四区五区入口| 不卡的av电影在线观看| 欧美日韩国产免费一区二区| 精品国产一二三区| 玉足女爽爽91| 国模一区二区三区白浆| 99v久久综合狠狠综合久久| 在线成人av网站| 国产人伦精品一区二区| 亚洲成a人片在线不卡一二三区| 韩国三级中文字幕hd久久精品| 97精品超碰一区二区三区| 日韩欧美亚洲一区二区| 中文字幕一区二区三区视频| 丝袜美腿一区二区三区| 懂色av一区二区三区免费看| 欧美视频在线一区二区三区| 久久久久99精品国产片| 夜夜精品浪潮av一区二区三区| 久久国产精品72免费观看| 91视视频在线观看入口直接观看www| 777奇米成人网| 亚洲欧洲日本在线| 麻豆精品在线观看| 91国偷自产一区二区三区成为亚洲经典 | 欧美大片顶级少妇| 亚洲欧洲综合另类在线| 国内精品在线播放| 欧美伊人久久久久久久久影院| 久久久久久久电影| 婷婷开心激情综合| 波多野结衣中文字幕一区 | 国产日韩欧美精品在线| 亚洲第一在线综合网站| 成人深夜视频在线观看| 欧美一区二区三区播放老司机| 椎名由奈av一区二区三区| 国产一区二区美女| 欧美乱熟臀69xxxxxx| 亚洲欧洲精品成人久久奇米网| 久久精品99久久久| 欧美日韩一区二区在线观看| 国产精品九色蝌蚪自拍| 国产一区二区0| 日韩午夜激情av| 亚洲老司机在线| 成人午夜大片免费观看| 精品乱人伦小说| 五月激情综合色| 欧美在线色视频| 《视频一区视频二区| 国产精品一区二区男女羞羞无遮挡| 69久久夜色精品国产69蝌蚪网|