久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Home / Business / Biz Photos

All that glitters is sold

(China) Updated: 2012-09-29 08:15 Comments

All that glitters is sold

Models display jewelry pieces designed by TTF, a Shenzhen-based jeweler. Provided to China Daily

With the rapid development of China's economy, Chinese consumers' appetite for jewelry has continued to grow, resulting in consistent sales growth in the domestic market.

In 2011, spending in China's retail jewelry market reached 40 billion yuan ($6.3 billion), making it the world's largest consumer market for platinum and jade, and the second-largest diamond jewelry consumer after the US. But in addition to being one of the world's largest jewelry consumers, China has gradually emerged as a competitive jewelry maker in the international market.

In fewer than 20 years, China's jewelry industry has grown rapidly, and Shenzhen, a booming city in South China's Guangdong province, has played a crucial role in leading this industry.

Thanks to the influence of Hong Kong's industry, the past two decades have seen Shenzhen evolve into China's jewelry capital. Since the 1990s, the city has been acknowledged as China's biggest jewelry manufacturing base and trade distribution center.

According to the Gems and Jewelry Trade Association of Shenzhen, more than 2,000 jewelry companies now call the city home, and their annual output value of more than 50 billion yuan accounts for more than 70 percent of China's overall jewelry production. In fact, the sales revenue of Shenzhen's jewelry enterprises is not just ranked first in terms of domestic market share, it makes up about one-third of China's total.

But jewelers in Shenzhen are no longer content to remain the largest outsourcing base for brands from Hong Kong or other parts of the world. They are trying to reshape old business models by investing heavily in branding their own independently designed products, aspiring to upgrade Shenzhen from an international hub of original equipment manufacturers to the birthplace of famous jewelry brands.

All that glitters is sold

A French designer at TTF creates a jewelry piece. Provided to China Daily

"China's jewelry industry is facing unprecedented development opportunities and its prospects are rosy, so it is the right time for Shenzhen to ride on the trend to cultivate its own famous jewelry brands," said Shi Hongyue, vice-chairman of the Gems and Jewelry Trade Association of China.

Shi said that while an exquisite platinum necklace made by a Shenzhen jewelry company is currently cheaper than a silver necklace from Tiffany or Cartier, the huge price gap reflects not only the fine craftsmanship and superb quality of Western jewelry, but most importantly, the gap in brand awareness.

"Promoting our own branded jewelry will ensure Shenzhen's jewelry enterprises develop more sustainability by making products of higher added-value and reducing their dependence on orders from others," he said.

Shi said jewelers in Shenzhen should overcome bottlenecks constraining the development of the city's jewelry industry to achieve a better brand-building result.

"Even though Shenzhen has the craftsmanship to deliver the orders of top international brands, its local brands lack independent research-and-development capability and lag behind their international counterparts in design," he said.

"A price war is an unsustainable market strategy; enhancing the capability of design innovation as well as strengthening brand-building efforts are vital for Shenzhen jewelers to gain a stronger foothold, given the increasingly intense market competition."

Some jewelers in Shenzhen have taken the lead in brand-building campaign. One of the most successful is Chow Tai Seng Jewelry Co Ltd, a large jewelry producer based in the city.

Established in 1966, Chow Tai Seng Jewelry is now one of the largest diamond-jewelry retailers and wholesalers in China. It currently has the largest jewelry chain in the country, with more than 2,000 shops in more than 300 Chinese cities.

The company posted sales revenue of 13 billion yuan in 2011, accounting for 7.1 percent of the market. Zhou Zongwen, board chairman of Chow Tai Seng Jewelry, said sales this year are expected to increase by about 30 percent over the previous year, and the company will maintain this robust growth momentum in the next few years.

Zhou attributes his company's strong sales performance to its huge brand-building efforts over the past five years, which he believes have greatly sharpened his products' market competitiveness.

"Brand building has a pivotal role for the expansion of consumer groups and market influence as well as increasing customer loyalty," he said.

"Higher brand awareness can help a jewelry company produce products with higher added-value so as to gain more gross profit. That is why Chow Tai Seng has developed by leaps and bounds in recent years because more consumers recognize our brand."

Zhou said China's major jewelry companies have been gradually accelerating the pace of brand building because they have realized that competition between jewelry enterprises in the future will be a contest of brand promotion.

More and more international jewelers are eyeing China's huge market, but instead of worrying about the challenge, Zhou believes their entry has provided an excellent opportunity for domestic jewelers to learn about branding from their Western counterparts.

"Some centuries-old European jewelry brands have advanced brand marketing, positioning, promotion and packaging knowledge, which is well worth learning for Chinese jewelers," Zhou said.

But, he explains, apart from learning from Western competitors, brand building also needs time and patience.

"Brand building is not an overnight thing, it needs long-term planning and sustained investment and a clear brand-positioning strategy," Zhou said. "I hope that by 2020, Chow Tai Seng could be a brand that is more recognized in the international market."

Apart from strengthened brand-building efforts, Shenzhen's jewelry companies have also enhanced their design capability.

"If we just copy outstanding design works from others instead of sharpening our own R&D capability, our company's development cannot be sustained," said Zhou Huawei, marketing manager of Shenzhen EDL Jewelry Ltd, a company specializing in the production and processing of gold and platinum jewelry.

Zhou said EDL got its start in the jewelry OEM business in the 1990s, producing equipment for big-name Chinese or overseas jewelry brands, but in recent years the company has focused on the promotion of their own branded jewelry.

"With rising living standards, people will pay more attention to design and workmanship, especially fashion-conscious people who are in pursuit of style and personality, so we must constantly make upgrades to our product design to meet the changing market demand," Zhou Huawei said.

At the same time, he said EDL also tries its best to catch up with the trend of international jewelry design.

"We hire designers from Italy, which is an important way for us to learn advanced design concepts from our Western counterparts," Zhou said, adding that China is now experiencing a severe shortage of quality jewelry designers, so experienced designers from the US or Europe are in high demand.

However, despite the difficulties, industry experts are optimistic about the prospects of Shenzhen's jewelry industry.

"In the next 10 years, you could see the emergence of the equivalent of top Western jewelry brands in Shenzhen," said British luxury jewelry designer Theo Fennell, whose clients include Victoria Beckham and Helen Mirren.

"Chinese jewelers should have more confidence because many Western brands are making things in China and then they bring them back, so there is no shortage of skills," he said.

"Gucci was a local company that used to make saddles and shoes and now it is an international brand, so before a small business develops into a huge empire, it has to start from somewhere."

Fennell said that as Chinese people get richer, they will look for jewelry of better quality and design, which will force a Chinese local company to enhance their production skills.

"Over time, Shenzhen will prove to the world that it is the cradle of world-class jewelers," he said. "It is only a matter of time before an international jewelry brand emerges from Shenzhen."

Contact the writer at liulu@chinadaily.com.cn

Most Popular
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    成年人在线看片| 日本女人高潮视频| 中国黄色片免费看| 亚洲免费成人在线视频| 国产高清999| 国产精品日韩三级| 日韩av在线综合| 亚洲综合20p| 成人国产在线看| 免费成人午夜视频| 亚洲天堂网2018| 国产高清不卡无码视频| 精品视频无码一区二区三区| 在线观看av免费观看| 国内少妇毛片视频| 99re精彩视频| 日本一道在线观看| 欧美性久久久久| 青青草原国产免费| 中文精品无码中文字幕无码专区| 超碰97人人射妻| 亚洲第一综合网站| 亚洲中文字幕无码不卡电影| 激情久久综合网| 凹凸国产熟女精品视频| 国产精品一区二区小说| 久久成人福利视频| 黄色在线视频网| 国产综合中文字幕| 超碰在线资源站| 国产在线精品91| 97国产精东麻豆人妻电影| 五月天av在线播放| 东北少妇不带套对白| 性生交免费视频| 欧美日韩激情四射| 午夜宅男在线视频| 男女猛烈激情xx00免费视频| 波多野结衣网页| 久久久久狠狠高潮亚洲精品| 久久www视频| 福利在线一区二区三区| av在线播放天堂| 日日噜噜噜夜夜爽爽| 免费观看精品视频| 亚洲欧美国产中文| 久章草在线视频| 亚洲一级片免费观看| 久久久久久久久久网| 婷婷中文字幕在线观看| 和岳每晚弄的高潮嗷嗷叫视频 | 国产一线二线三线女| 污污网站免费观看| 亚洲中文字幕无码专区| 污污视频网站在线| 欧美日韩一区二区在线免费观看| 蜜臀在线免费观看| 第一区免费在线观看| 亚洲熟妇av一区二区三区| 成人黄色av片| 国产激情片在线观看| 日韩av片免费观看| 热久久久久久久久| 久久久国产欧美| 久久久久免费精品| 欧美国产激情视频| 日本免费a视频| 潘金莲一级淫片aaaaa免费看| 怡红院亚洲色图| 国产日韩成人内射视频| 国产a级一级片| 奇米影视亚洲色图| 妞干网视频在线观看| 50度灰在线观看| 国产亚洲精品久久久久久久| 在线无限看免费粉色视频| 亚洲18在线看污www麻豆| 日韩中文字幕a| 日日干夜夜操s8| 国产无色aaa| 午夜视频在线观| 中文字幕日韩久久| 色18美女社区| 男女h黄动漫啪啪无遮挡软件| 中文字幕第50页| 亚洲国产精品女人| av久久久久久| 日韩网站在线免费观看| 日韩网站在线免费观看| 大j8黑人w巨大888a片| 91国视频在线| 国产精品无码av在线播放| 久久精品99国产| 欧美大尺度做爰床戏| 国产日韩欧美久久| 在线播放 亚洲| 日本三级黄色网址| 天天干天天操天天干天天操| 欧美人与动牲交xxxxbbbb| 日韩国产成人无码av毛片| 人人干视频在线| 久久黄色免费看| 精品综合久久久久| 日本丰满大乳奶| 免费观看国产精品视频| 亚洲 中文字幕 日韩 无码| 91精品无人成人www| 青青草原国产免费| 青青青免费在线| 欧美 激情 在线| 日韩精品视频一二三| 国产欧美自拍视频| 婷婷无套内射影院| www亚洲成人| 在线观看av的网址| 日本精品免费在线观看| 午夜一区二区视频| 亚洲精品国产suv一区88| 欧美日韩黄色一级片| 午夜精品中文字幕| 被灌满精子的波多野结衣| 国产免费黄色av| 午夜啪啪小视频| 美女扒开大腿让男人桶| 黄色一级免费大片| 久久人妻无码一区二区| 久久精品午夜福利| 亚洲国产精品影视| 女性隐私黄www网站视频| av在线网站免费观看| av7777777| 日韩 欧美 自拍| 黄瓜视频免费观看在线观看www| 白白操在线视频| 中文字幕在线观看第三页| 精品一区二区中文字幕| 2025韩国理伦片在线观看| 青青青在线观看视频| www.超碰97.com| 久久精品视频91| 中文字幕视频三区| 日韩欧美色视频| www.69av| 国内精品视频一区二区三区| 免费看又黄又无码的网站| 成人毛片100部免费看| 丁香花在线影院观看在线播放| 男女爽爽爽视频| 国产人妻互换一区二区| 国产精品久久久毛片| 国产精品网站免费| 一区二区三区四区毛片| 国产淫片av片久久久久久| 91九色国产ts另类人妖| 已婚少妇美妙人妻系列| 欧美视频免费看欧美视频| 性鲍视频在线观看| 在线观看的毛片| 国产极品尤物在线| 亚洲色图偷拍视频| 自拍日韩亚洲一区在线| 欧美一级免费在线| 日本wwww视频| 九九久久九九久久| 超碰影院在线观看| 国产91视频一区| 国产福利在线免费| 免费无码不卡视频在线观看| 成年网站免费在线观看| 国产黄视频在线| 懂色av粉嫩av蜜臀av| 黑人粗进入欧美aaaaa| 欧美图片激情小说| 99精品视频网站| 精品视频一区二区在线| 国产aaaaa毛片| 高清欧美精品xxxxx| 992tv成人免费观看| 激情黄色小视频| 亚洲中文字幕久久精品无码喷水| 欧美性大战久久久久xxx | 天天做天天爱天天高潮| 久久久久xxxx| www.com污| 性刺激的欧美三级视频| 欧美黑人又粗又大又爽免费| 色诱视频在线观看| 日本在线视频www| 十八禁视频网站在线观看| 亚洲人成无码www久久久| 成年人视频网站免费观看| 99爱视频在线| 麻豆传传媒久久久爱| 成年人免费在线播放| 亚洲高潮无码久久| 日本阿v视频在线观看| 日韩中文字幕在线免费| 老太脱裤子让老头玩xxxxx| 成人黄色大片网站| 欧美亚洲一二三区|