久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
Business / Industries

Media and entertainment industry soars on the Internet

By Yu Ran and Shi Jing in Shanghai (China Daily) Updated: 2013-01-07 09:34

China is the largest Internet market in the world and digital entertainment continues to grow exponentially, according to Spotlight on China, a report released by Ernst & Young on China's media and entertainment (M&E) industry.

"The largest M&E companies in the world certainly understand that their global strategy has to have China front and center because it has an extremely promising market with vast digital adoption," said David McGregor, Asia-Pacific media and entertainment leader for Ernst & Young.

Media and entertainment industry soars on the Internet

A man demostration a TV program broadcast via a smartphone. Digital media is revolutionizing the way the Chinese use the media and entertainment industry. [Photo/China Daily]

Digital media is revolutionizing the way the Chinese use M&E. The rapid adoption of connected devices and wireless broadband access is driving fundamental shifts in how China's youth in particular use content.

China had 350 million online video viewers as of June 2012, more than half of whom used some form of social media.

"There are a lot of digital platforms introduced to provide Chinese people with entertainment experiences. It is a trend in the M&E industry in China," said Peter Chan, Greater China media and entertainment industry leader at Ernst & Young.

The report showed that the compound annual growth rate for China's M&E industry between 2010 and 2015 is estimated to be 17 percent, which is significantly higher than the overall forecasted economic growth of the country.

However, tough competition comes along with the rapid growth of digital media. As such, content providers need to differentiate their content and distributors need to focus on acquiring customers and then finding new ways to monetize them.

"Companies cannot underestimate the importance of culture in China because an understanding of the cultural nuances across geography, age and income level is essential to win the loyalty of Chinese customers," said Chan.

Advertisers are particularly eager to reach these digital adopters. By 2015, online advertising could comprise nearly one-third of the advertising market.

The 50 most valuable Chinese brands are the most progressive in terms of placing advertisements on all kinds of digital screens including mobile phones, personal computers and tablets, according to Millward Brown, a leading global research agency specializing in advertising, marketing communications, media and brand quality.

For content companies in the M&E industry, a digital strategy offers new monetization opportunities to penetrate the Chinese market.

About 76 percent of the top 50 brands used five or more media outlets for advertisement placements in 2011, up about 8 percent year-on-year.

"The first pioneers know multi-screens, like crabs, are tasty after the first bite. But the thing is, the number of crabs is limited," said Sean Shen, general manager of Mindshare, a global media and marketing services company.

Shen appears to be right based on the fact that five leading industries in terms of advertisement investment, including daily cosmetics, food and pharmaceuticals, have seen their budgets shrink. All the advertisers should make full use of every penny of investment at a time of economic slowdown, especially when daily necessity giants such as Procter and Gamble have seen their advertisement investments cut.

"Return on investment is a top priority. With effective integration of screens, brands will still be able to increase their recognition despite tighter budgets," said Tan Beiping, Greater China research and development director at Millward Brown.

There were at least 200 million smartphones in use in China last year, among which 60 million ran on Apple's iOS. The remainder were Android devices. It means that it only took one year for one-third of the 700 million Chinese mobile phone users to go "smart". It is predicted the number of mobile terminals will overtake that of personal computers by the end of 2013 or in early 2014.

"The number of mobile users in China is not as many (per capita) as that in Western countries, which means there is more room to expand the market in the country to get more people into the 'smart' world," said McGregor.

Shan Xiaolei, vice-president and general manager of the multi-terminal business department at PPTV Online TV, said: "The good thing is the mobile phone is good company, something that spends two-thirds of a day with you. Media that accompany people are more valuable to advertisers."

Video clips are now the best seller thanks to the prevalence of screens. According to statistics collected by the advertisement-monitoring platform of the third-party advertising technology company Miaozhen Systems in China, almost 60 percent of advertisement placements included online videos among all the 122 monitored brands from January to July, 30 percent of which resorted to online videos only.

"The budget for video advertisements for this year should include TV, reputation-building media, Internet video and everything related to video," said Chen Yan, chief strategy officer at Focus Media.

A possible trend is advertisements will be placed according to companies' target customers. According to research conducted by China's largest lifestyle-targeted interactive digital media network Focus Media Holding Ltd, the Internet has exerted the most influence on people between the ages of 20 and 25. For those between the ages of 25 and 45, mostly professional workers, outdoor advertisements reach them with higher frequency and better results. But the above two groups are hardly reached by television. People aged above 50 and 60 are the targets of television advertisements.

"Obviously China is a massive market - but not just one market - and a lot of growth will be driven by the tier two and tier three cities as they bring more new customers," said McGregor from Ernst & Young.

It is also seen as advisable that advertisers should further explore the market. "While competition for advertisement resources is intense in first-tier cities, opportunities are ample in second- and third-tier cities. For the key first- and second-tier cities, mobile Internet, reputation-building media as well as Internet TV have also presented opportunities to advertisers," said Zhu Wei, chief executive officer at Miaozhen Systems.

Contact the reporters at yuran@chinadaily.com.cn and shijing@chinadaily.com.cn

Online advertising in China:

China online advertising spending to surge

Web-video advertising revenues up 77.9% in Q3

International advertising companies would do well to learn from their Chinese counterparts

Tencent Q4 video advertising revenues up 70%

China's Internet advertising rakes in 14b in Q3
Hot Topics

Editor's Picks
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产精品看片你懂得| 久久久久久久久伊人| 亚洲欧洲综合另类| 国产馆精品极品| 欧美电影免费观看高清完整版在| 亚洲成人一区二区在线观看| 色呦呦网站一区| 日本一区二区久久| 韩国欧美国产1区| 一区二区欧美国产| 福利一区福利二区| 国产亚洲短视频| 极品尤物av久久免费看| 日韩午夜三级在线| 青青草国产精品亚洲专区无| 欧美天天综合网| 亚洲一二三专区| 在线中文字幕不卡| 一区二区高清视频在线观看| 91日韩在线专区| 亚洲欧美视频在线观看| 99久久精品免费看| ...av二区三区久久精品| 丰满少妇在线播放bd日韩电影| 国产欧美日韩在线视频| 国产成人综合视频| 中文字幕av不卡| thepron国产精品| 亚洲同性gay激情无套| 97精品国产露脸对白| 亚洲天堂网中文字| 日本国产一区二区| 亚洲一区在线视频| 欧美在线三级电影| 日韩电影在线一区二区三区| 欧美日韩一区二区欧美激情| 午夜欧美大尺度福利影院在线看 | 色婷婷av一区二区三区软件| 国产精品视频免费看| 粉嫩av一区二区三区粉嫩| 国产精品进线69影院| 成人免费观看男女羞羞视频| 日韩美女啊v在线免费观看| 成人福利视频在线看| 国产精品久久久久久久裸模| 99亚偷拍自图区亚洲| 亚洲免费观看高清完整版在线观看熊 | 亚洲欧美日韩在线不卡| 在线视频国内一区二区| 亚洲电影一区二区三区| 日韩亚洲国产中文字幕欧美| 国产剧情av麻豆香蕉精品| 国产精品久久久久影院老司| 日本韩国欧美一区二区三区| 午夜不卡av免费| 欧美tickle裸体挠脚心vk| 国产69精品久久99不卡| 亚洲免费观看高清在线观看| 欧美老肥妇做.爰bbww视频| 久久国产精品色| 国产精品情趣视频| 欧美午夜免费电影| 久久精品国产99久久6| 中文字幕av一区二区三区免费看| 91玉足脚交白嫩脚丫在线播放| 亚洲一区二区三区小说| 精品国产一区久久| 91免费视频网| 蜜臂av日日欢夜夜爽一区| 亚洲国产精品激情在线观看 | 欧美日韩国产高清一区| 国内成人精品2018免费看| 亚洲色图视频网| 制服丝袜成人动漫| 国产·精品毛片| 亚洲mv在线观看| 久久精品人人做人人综合| 91黄色免费网站| 精久久久久久久久久久| 亚洲免费观看高清在线观看| 欧美一级日韩免费不卡| 99这里都是精品| 麻豆成人av在线| 国产精品久久久久久久久免费樱桃| 欧美日韩国产大片| 大美女一区二区三区| 天天色图综合网| 国产精品色婷婷| 4438成人网| 99精品热视频| 精品影视av免费| 一区二区三区视频在线观看| 久久久精品免费网站| 欧美在线小视频| 国产成人精品影视| 天天影视色香欲综合网老头| 国产精品天干天干在线综合| 欧美一区二区播放| 色成人在线视频| 国产精品911| 男女性色大片免费观看一区二区 | 国产露脸91国语对白| 亚洲成年人网站在线观看| 国产欧美精品区一区二区三区| 欧美日韩免费观看一区三区| 高潮精品一区videoshd| 秋霞成人午夜伦在线观看| 亚洲免费色视频| 欧美国产综合一区二区| 日韩三级伦理片妻子的秘密按摩| 色噜噜狠狠一区二区三区果冻| 国产精品99久久久久久宅男| 日韩不卡一区二区| 亚洲美女视频在线| 中文在线一区二区| 精品国产精品网麻豆系列| 欧美精品乱码久久久久久| 色呦呦日韩精品| 成人精品国产福利| 韩国欧美国产一区| 国产精品亚洲视频| 香蕉成人伊视频在线观看| 亚洲精品中文字幕在线观看| 中文字幕免费不卡在线| 欧美电影免费观看高清完整版在线 | 欧美综合色免费| 国产麻豆精品在线| 日韩黄色免费电影| 一区二区三区在线播放| 91污在线观看| 成+人+亚洲+综合天堂| 国产成人亚洲综合a∨婷婷图片| 精品一区二区三区免费| 婷婷开心激情综合| 亚洲成年人影院| 亚洲成人精品影院| 亚洲曰韩产成在线| 亚洲精品ww久久久久久p站| 亚洲欧洲日产国产综合网| 国产精品色噜噜| 国产日韩欧美精品一区| 欧美精品一区二区蜜臀亚洲| 日韩小视频在线观看专区| 欧美一区二区三区在线观看 | 国产精品一区二区视频| 韩国女主播一区| 国产一区二区免费在线| 国产一区视频导航| 久久99精品一区二区三区| 日韩精品欧美精品| 日韩电影免费在线看| 日韩和的一区二区| 日韩精品电影一区亚洲| 日韩av网站免费在线| 午夜视频久久久久久| 亚洲制服丝袜在线| 亚洲少妇中出一区| 免费看欧美美女黄的网站| 国产精品羞羞答答xxdd| caoporm超碰国产精品| 欧美一区二区在线免费播放| 国产午夜精品理论片a级大结局| 一区二区成人在线| 韩国毛片一区二区三区| 欧洲精品一区二区三区在线观看| 精品久久久久久久久久久久包黑料 | 91福利资源站| 久久综合狠狠综合久久综合88| 亚洲乱码中文字幕| 国产一区在线精品| 欧美三级电影网| 国产免费久久精品| 五月天婷婷综合| fc2成人免费人成在线观看播放| 欧美一区二区三区喷汁尤物| 亚洲欧美一区二区在线观看| 精品在线观看视频| 欧美日韩电影在线| 中文字幕一区二区三区在线观看 | 欧美aaaaa成人免费观看视频| www.视频一区| 精品91自产拍在线观看一区| 亚洲综合视频在线观看| 成人av网站在线观看免费| 日韩免费性生活视频播放| 亚洲国产美国国产综合一区二区 | 成人av免费在线观看| 精品免费视频一区二区| 午夜电影久久久| 色天天综合色天天久久| 国产欧美va欧美不卡在线| 蜜桃av一区二区在线观看| 欧美视频在线不卡| 日韩美女视频一区| 成人精品小蝌蚪| 久久亚洲精品国产精品紫薇| 日韩电影在线看| 欧美色大人视频| 一区二区三区欧美| 一本到不卡精品视频在线观看|