久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Make me your Homepage
left corner left corner
China Daily Website

Move fast or get left behind in e-commerce

Updated: 2013-12-09 07:35
By Mike Bastin ( China Daily)

China's e-commerce market continues to grow by leaps and bounds. The market grew 120 percent between 2003 and 2011 compared with just 17 percent in the US over the same time, according to global consultancy firm McKinsey. It forecast that China's market could be worth between $420 billion and $650 billion a year by 2020.

More specifically, last year online sales revenue in China was put at between $190 billion and $210 billion, only $10 billion behind the US market and growing much more quickly.

This incredible surge has been aided in no small way by the annual consumption bonanza that takes place on so-called Single's Day, Nov 11. E-commerce companies in China have turned it into the world's biggest online shopping day with a plethora of promotional incentives, including deep discounts.

On Single's Day this year the record for e-commerce sales was broken as early as lunchtime. At precisely 1:04 pm on Nov 11, sales on Alibaba, China's largest e-commerce group, had reached $3.1 billion, around double the sales recorded over the whole of Cyber Monday after Thanksgiving in the US last year.

By midnight on the recent Single's Day, Alibaba's sales had risen to $5.7 billion, a signal that China's e-commerce market is well on the way to bypassing the US and becoming the largest in the world.

As China has been rising to become the world's largest e-commerce market, not a single European competitor has surfaced to challenge the Chinese providers. Why not, and what challenges await European e-commerce players if penetrating China's burgeoning e-commerce market is to be achieved?

China's e-commerce market is dominated, almost monopolized, by Alibaba through its Taobao site, which has a 90 percent market share.

However, Chinese online retailers are also in the ascendancy, and competing with Alibaba on discounts. This trend may represent the market opening that European entrants may seek to exploit.

Recent research indicates that four out of five Chinese have increased the proportion of online purchases they made via business-to-consumer platforms over the past two years, further evidence of a decline in Taobao's dominance.

Another challenge to Alibaba's virtual monopoly is the change in online shoppers' buying from desktop and laptop computers to smartphones and tablets. It is estimated that about one-fifth of Chinese consumers now buy things using their smartphones. About half of all shoppers say they expect that to rise.

In this area it is Tencent, China's biggest Internet group with market capitalization of $100 billion, and the third-biggest e-commerce company in China, that represents Alibaba's biggest rival.

It is precisely this more fragmented business-to-consumer market that offers European e-commerce providers quick market penetration if they can take over one or more of China's smaller providers.

Recent announcements by China's central government, following the Third Plenum, should serve as encouragement generally for European competitors' market penetration in China through acquisition. A more liberal, marketized Chinese business environment appears to be an unstoppable trend.

In the business-to-consumer market, even although Alibaba's Tmall site enjoys a commanding 50 percent market share, smaller Chinese players are emerging from its shadow. 360 Buy, also known as Jingdong, is Tmall's closest competitor, with a 20 percent market share in China.

Further competition is forecast, and only Tmall and two of its competitors are profitable at present.

In addition, Alibaba may soon fall victim to its domestic dominance with its market stranglehold loosened as the government seeks to create a more competitive private sector.

As a result, China's smaller e-commerce providers are ripe for takeover - and the government is less and less likely to oppose cross-border acquisitions.

While growth through acquisition is highly attractive to those in the European e-commerce industry, it is clearly not without risk. Not least of the challenges is due diligence, murky at the best of times. Many of China's smaller e-commerce firms may not yet approach profitability, but future earnings potential and established brand awareness levels should combine to justify sizeable financial value. Quantifying intangible brand value is never easy, especially with a new and emerging industry and a very different cultural environment.

Once due diligence is complete and a takeover bid is proffered and then accepted, the real challenges begin to emerge for very different companies from very different national, and quite possibly corporate, cultures.

So if European e-commerce firms are to succeed in buying smaller Chinese providers, they need to carefully screen and financially value potential takeover targets, then meticulously plan and implement cultural convergence between acquirer and acquired.

An ethnocentric mindset, all too prevalent in many European companies, adds to the likelihood of failure and accounts for the single biggest reason behind most failed cross-border takeovers. E-commerce and technology providers generally tend also to be dominated by extremely savvy technophiles who often lack the required communications and cultural awareness skills necessary to succeed in a multicultural working environment.

Expansion of the European e-commerce industry, especially into Asia and China's very different corporate and national cultural environment, therefore require rapid and intensive cross-cultural understanding and communication training and substantially developing the skills needed to work effectively in very different cultural environments

Skills in managing across cultures are key, but so is a decisive and ruthless approach with speed of takeover and the consequent post-acquisition takeover, crucial if European firms are to exploit early-mover advantage in China's e-commerce market. Takeover targets will not remain ripe for much longer, such are the potential spoils for the aggressive and acquisitive new entrants.

Finally and crucially for Europe's e-commerce companies, it is imperative that technology and technological know-how not dominate in recruitment and selection and, above all, elevation to senior management positions. Expansion across different cultural environments, particularly in China, will require an extremely open mind, patience and genuine passion for understanding different national and corporate cultural environments. Development in this direction and technology know-how are often mutually exclusive.

European e-commerce companies must, therefore, move very quickly not just to screen, value and acquire China's smaller industry players but must also move perhaps even more decisively to recruit, train and promote those natural cultural ambassadors into key decision-making positions.

The author is a visiting professor at the University of International Business and Economics in Beijing and a senior lecturer on marketing at Southampton Solent University's School of Business. The views do not necessarily reflect those of China Daily.

 
8.03K
 
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    一区二区三区影院| 日韩电影在线免费看| 91丨九色porny丨蝌蚪| 亚洲免费三区一区二区| 91国产成人在线| 日本vs亚洲vs韩国一区三区二区| 精品福利视频一区二区三区| 丰满亚洲少妇av| 一区二区三区波多野结衣在线观看| 欧美日韩激情一区二区| 精品写真视频在线观看| 国产精品大尺度| 欧美天天综合网| 久久国产精品72免费观看| 国产精品视频看| 欧美日韩一级二级| 激情文学综合网| 最新不卡av在线| 制服丝袜中文字幕亚洲| 国产美女精品人人做人人爽 | 欧美另类videos死尸| 久久成人免费日本黄色| 国产精品日韩成人| 欧美日韩一区二区电影| 国产一区二区久久| 一区二区三区色| 亚洲精品一线二线三线无人区| 99精品偷自拍| 久久国产免费看| 中文字幕中文字幕在线一区| 欧美精品电影在线播放| 国产成人激情av| 同产精品九九九| 国产精品拍天天在线| 678五月天丁香亚洲综合网| 国产成人精品三级麻豆| 亚洲第一综合色| 欧美激情综合五月色丁香小说| 精品视频一区二区不卡| 国产69精品久久777的优势| 亚洲国产一区二区a毛片| 久久久蜜桃精品| 欧美日韩中文国产| 国产91丝袜在线18| 蜜臀99久久精品久久久久久软件| 综合激情成人伊人| 久久久亚洲综合| 在线观看91精品国产麻豆| 成人黄色在线看| 蜜臀av一区二区| 一区二区三区精品| 欧美国产日韩一二三区| 欧美高清性hdvideosex| 不卡视频一二三| 国内成人精品2018免费看| 亚洲精品乱码久久久久久| 久久久久高清精品| 91麻豆精品国产91久久久久| 99视频在线精品| 国内一区二区在线| 亚洲v精品v日韩v欧美v专区| 国产丝袜美腿一区二区三区| 欧美老肥妇做.爰bbww| www.亚洲国产| 国产一区二区三区日韩| 奇米综合一区二区三区精品视频| 一区二区三区四区不卡在线| 中文字幕精品综合| 精品美女被调教视频大全网站| 欧美日韩国产另类一区| 91国在线观看| 精品国产精品一区二区夜夜嗨| 在线观看日韩av先锋影音电影院| 北岛玲一区二区三区四区| 国产精品中文有码| 免费的成人av| 午夜精品视频一区| 亚洲一区在线观看免费观看电影高清| 国产精品美女视频| 国产喷白浆一区二区三区| 精品日韩av一区二区| 91精品蜜臀在线一区尤物| 欧美性猛交xxxx黑人交 | 99久久精品国产观看| 国产成人日日夜夜| 国产精品一区二区免费不卡| 久久精品国产一区二区三 | 亚洲国产一区在线观看| 一区二区三区在线视频免费| 亚洲色图视频免费播放| 国产精品国产精品国产专区不蜜| 久久精品亚洲麻豆av一区二区| 精品国产三级电影在线观看| 日韩一级片在线观看| 337p亚洲精品色噜噜| 91精品国产综合久久婷婷香蕉 | 一区二区在线免费| 亚洲最大成人网4388xx| 一区二区三区中文字幕精品精品 | 欧美电影在哪看比较好| 欧美系列亚洲系列| 欧美日韩在线一区二区| 欧美亚男人的天堂| 欧美日韩精品综合在线| 欧美日韩国产小视频在线观看| 欧美日韩在线播| 欧美丰满高潮xxxx喷水动漫| 337p亚洲精品色噜噜噜| 日韩欧美国产成人一区二区| 精品日韩av一区二区| 欧美精品一区二区在线观看| 久久久久国产成人精品亚洲午夜| 国产欧美一区视频| 亚洲人精品午夜| 亚洲自拍偷拍av| 丝瓜av网站精品一区二区 | 天堂蜜桃一区二区三区| 日本不卡在线视频| 久久成人久久鬼色| 国产精品一区二区在线播放| 成人午夜电影久久影院| 99久久精品免费精品国产| 色国产精品一区在线观看| 欧美日韩成人在线一区| 欧美岛国在线观看| 久久精品一级爱片| 中文字幕在线播放不卡一区| 樱桃国产成人精品视频| 丝袜诱惑亚洲看片| 国产精品一区二区久激情瑜伽| caoporn国产精品| 欧美日韩大陆在线| 2023国产精品视频| 国产精品福利一区二区| 亚洲国产aⅴ天堂久久| 久久精品国内一区二区三区| 成人一区二区三区中文字幕| 在线观看成人小视频| 91精品婷婷国产综合久久| 久久久久久亚洲综合| 亚洲人成7777| 免费观看日韩av| 成人av影院在线| 欧美日韩精品免费观看视频| 日韩中文字幕一区二区三区| 国产在线观看一区二区| 99国产欧美另类久久久精品| 欧美精品一二三| 国产欧美一区二区精品忘忧草 | 亚洲一二三区不卡| 精品一区二区三区久久久| 成人午夜电影久久影院| 欧美日韩精品福利| 国产日韩欧美亚洲| 亚洲h精品动漫在线观看| 国产一区二区三区香蕉| 欧洲视频一区二区| 欧美成人aa大片| 亚洲狠狠丁香婷婷综合久久久| 久久国产视频网| 色综合一区二区| 日韩欧美中文一区| 中文字幕一区二区5566日韩| 日本不卡视频在线| 99re66热这里只有精品3直播| 91精品国模一区二区三区| 国产精品久久久久影院亚瑟 | 26uuu国产电影一区二区| 一区二区三区在线视频观看| 久久99国产精品久久| 在线免费精品视频| 国产日韩欧美激情| 秋霞av亚洲一区二区三| 99r国产精品| 精品国产精品网麻豆系列| 亚洲永久精品国产| 国产成人精品免费一区二区| 91精品国产综合久久久久久久| 亚洲色图视频网站| 国产成人在线网站| 日韩亚洲欧美高清| 亚洲香肠在线观看| jlzzjlzz亚洲女人18| 精品国产一区二区三区久久影院| 亚洲国产精品嫩草影院| 成人黄色777网| 欧美mv日韩mv| 亚洲大片一区二区三区| av网站一区二区三区| 精品国产乱码久久| 日av在线不卡| 欧美日韩一级片在线观看| 亚洲视频一区在线观看| 国产iv一区二区三区| 欧美变态tickle挠乳网站| 亚洲成人动漫av| 97久久精品人人做人人爽| 亚洲国产高清aⅴ视频| 极品少妇一区二区三区精品视频 | 久久综合精品国产一区二区三区|