久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
Business / Companies

When smooth fonts give edge to corporate logos

By GAO YUAN (China Daily) Updated: 2015-10-09 08:43

When smooth fonts give edge to corporate logos

A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin. Google Inc put a new logo on top of its search box featuring a custom-made sans serif font in bold typeface in early September. [Photo/Agencies]

You don't have to be a typography expert to realize sans serif fonts are becoming a clear choice for tech company logos.

Apple Inc's new sans serif font San Francisco, launched in its latest iOS 9 system on September 17, replaced Helvetica, another sans serif font. Google Inc put a new logo on top of its search box featuring a custom-made sans serif font in bold typeface in early September. Chinese computer maker Lenovo Group Ltd also changed its logo from a sharp italic font to a straight-up sans serif font similar to Google's.

Wait, what's sans serif?

In typography, a sans serif, gothic, or simply sans, is a group of typefaces that does not have the small line or edge attached to the end of a stroke in a letter or symbol. The term comes from the French word sans, meaning "without", and "serif", a deduction of Dutch for "line". Typefaces with the tiny projecting features are called serif.

This column is printed in Miller Daily II, a digital type of Scotch Roman that had been cut around 1810 in Glasgow. It is widely used in the journalism industry for its classic looks and unique shape of each letter so readers are less likely to misread words. It is a typical serif font, while the China Daily masthead at the top of the front page is in sans, in case you wonder.

So, why sans for tech firms?

Visually, sans appears modern, unconventional, distinctive, energetic and fresh-qualities a tech company would like to be associated with.

Think of the current Google logo. The sans letters in vivid colors give users a refreshing feeling of intimacy. The minimal decorative strokes embody simplicity, the current rage in visual design.

Tech firms, who call themselves a disruptive force, see the younger generation as their target customers, a group whose sense of fashion and self-esteem is stronger than their parents'.

Providers of tech products and services felt a need to quickly build an emotional bond with their target customers using the language they speak.

Font, a key element in visual design, is often a company's first point of "contact" with its patrons. First impressions count. Fonts matter.

Well, there is no data to suggest a sans serif font would lift sales of tech companies.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产一区二区久久| 欧美视频精品在线观看| 国产精品毛片a∨一区二区三区| 成人小视频在线| 亚洲人123区| 欧美精品123区| 国产一区二区三区四| 中文字幕中文在线不卡住| 在线亚洲免费视频| 日本欧美大码aⅴ在线播放| 精品国产百合女同互慰| 成人午夜私人影院| 一区二区欧美国产| 精品日产卡一卡二卡麻豆| 成人app在线观看| 香蕉久久一区二区不卡无毒影院 | 国产在线精品免费av| 中文字幕一区二区三区在线不卡 | 久久综合色8888| 99国产精品视频免费观看| 午夜a成v人精品| 久久久亚洲高清| 色视频欧美一区二区三区| 奇米一区二区三区| 国产精品美女久久久久久久网站| 欧美色精品在线视频| 韩国中文字幕2020精品| 夜色激情一区二区| 欧美成人r级一区二区三区| 99精品视频在线观看免费| 美女诱惑一区二区| 国产精品毛片a∨一区二区三区 | www国产成人| 色综合天天在线| 黄色资源网久久资源365| 亚洲精品ww久久久久久p站| 欧美电影精品一区二区| 日本乱人伦aⅴ精品| 激情小说欧美图片| 亚洲国产欧美日韩另类综合 | 午夜视频在线观看一区二区| 精品日韩欧美一区二区| 91福利在线导航| 国产在线视视频有精品| 午夜不卡av免费| 国产精品国产三级国产有无不卡| 欧美一级午夜免费电影| 色成年激情久久综合| 国产精品69毛片高清亚洲| 亚洲va国产天堂va久久en| 国产精品视频第一区| 91精品国产福利在线观看 | 91国偷自产一区二区三区观看 | 欧美一级黄色片| 色国产综合视频| 国产69精品久久久久毛片| 日韩不卡一区二区三区| 亚洲免费观看高清在线观看| 国产亚洲一区字幕| 日韩视频一区在线观看| 在线免费观看日本欧美| av中文字幕在线不卡| 韩国在线一区二区| 日本女优在线视频一区二区| 亚洲制服丝袜在线| 亚洲视频一区在线观看| 欧美激情中文字幕一区二区| 精品欧美久久久| 在线观看91精品国产麻豆| 色婷婷久久久综合中文字幕 | 成人三级伦理片| 精品一区二区三区av| 青娱乐精品视频在线| 亚洲电影视频在线| 亚洲精品欧美激情| 亚洲欧洲99久久| 中文子幕无线码一区tr| 久久综合色播五月| 精品久久久久久无| 日韩精品一区二区三区中文不卡| 3d动漫精品啪啪一区二区竹菊| 91成人免费在线| 色丁香久综合在线久综合在线观看| av一二三不卡影片| 成人精品视频.| 成人永久aaa| 成人激情午夜影院| 成人一级视频在线观看| 国产成人亚洲精品狼色在线 | 国产成人精品免费看| 国产精品一区二区在线观看网站| 精品中文字幕一区二区| 久久电影网站中文字幕| 精品一区二区在线播放| 激情国产一区二区 | av在线不卡电影| 成人av网址在线观看| 丁香网亚洲国际| 成人激情免费网站| 97精品久久久午夜一区二区三区| eeuss影院一区二区三区| 99精品国产一区二区三区不卡| av电影在线不卡| 99精品一区二区| 色噜噜狠狠成人网p站| 欧洲av在线精品| 欧美日韩在线播放三区四区| 欧美人与性动xxxx| 538prom精品视频线放| 日韩丝袜情趣美女图片| 欧美精品一区视频| 欧美国产精品劲爆| 国产精品麻豆视频| 一区二区在线观看免费| 亚洲亚洲精品在线观看| 午夜日韩在线观看| 久久国产三级精品| 国产精品自拍在线| 不卡av电影在线播放| 一本大道综合伊人精品热热| 在线观看国产日韩| 欧美理论电影在线| 欧美一区二区三区免费| 久久综合99re88久久爱| 国产欧美日韩在线看| 亚洲日本va在线观看| 亚洲成人自拍一区| 久久精品国产999大香线蕉| 狠狠色丁香婷婷综合| 成人综合在线观看| 欧美在线999| 日韩午夜激情av| 欧美国产激情一区二区三区蜜月| 国产精品国产a级| 一区二区三区在线看| 蜜桃免费网站一区二区三区| 国产精品88888| 在线亚洲人成电影网站色www| 6080午夜不卡| 国产日韩一级二级三级| 亚洲三级在线播放| 午夜伊人狠狠久久| 国产米奇在线777精品观看| 91蜜桃传媒精品久久久一区二区| 欧美人与z0zoxxxx视频| 国产三级精品在线| 亚洲国产精品人人做人人爽| 九九国产精品视频| 91丝袜呻吟高潮美腿白嫩在线观看| 欧美日韩久久一区二区| 国产亚洲午夜高清国产拍精品| 亚洲精品乱码久久久久久黑人| 日韩福利视频导航| www..com久久爱| 欧美一区二区在线看| 国产精品妹子av| 欧美aa在线视频| 91在线精品一区二区三区| 欧美一级高清片在线观看| 成人欧美一区二区三区黑人麻豆| 日韩av二区在线播放| 99久久伊人网影院| 欧美一级xxx| 国产精品久久久久久妇女6080| 天天操天天色综合| 成人午夜在线视频| 日韩视频一区二区| 一区二区三区毛片| 国精产品一区一区三区mba视频 | 精品一区免费av| 欧美专区亚洲专区| 久久久久国产免费免费| 午夜精品久久久久久久99水蜜桃| 国产成人在线色| 制服视频三区第一页精品| 成人免费视频在线观看| 国产麻豆午夜三级精品| 欧美日韩国产高清一区| 自拍偷拍欧美激情| 国内成+人亚洲+欧美+综合在线| 精品污污网站免费看| 中文字幕精品一区二区三区精品| 欧美bbbbb| 欧美性视频一区二区三区| 国产精品伦理在线| 国模大尺度一区二区三区| 3d动漫精品啪啪1区2区免费 | 欧美日韩黄色影视| 国产精品久久影院| 国产在线精品一区二区夜色| 欧美精品日韩精品| 亚洲欧美一区二区三区久本道91 | 91精品国产综合久久国产大片| 亚洲人成网站在线| 成人激情免费电影网址| 久久先锋影音av| 久久精品国产**网站演员| 欧美精品亚洲二区| 一区二区三区波多野结衣在线观看 | 韩国v欧美v日本v亚洲v|