久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
Business / View

Luxury brands face the uphill e-commerce climb

By Adam Xu (China Daily) Updated: 2015-12-17 11:09

The Singles Day shopping event this year recorded 91.2 billion yuan ($14.19 billion) in sales on Tmall, signifying the undeniable development of e-commerce. For a considerable period of time, Taobao was the symbol of China's e-commerce and viewed as the Chinese version of eBay among foreigners. It was regarded as a low-end player in the customer-to-customer market. Western brands used to consider China's e-commerce channels a sewer for disposing discounted products and dumping inventories.

That is true to some extent: Consumption capacity and affordability in e-commerce are still limited despite recent growth. Top brands have been prudent in entering into China's e-commerce, especially in collaborating with Alibaba over the past three to five years. Today, with China's e-commerce market booming, Western brands, including luxury brands, have begun to rethink their e-commerce strategies in China's market.

Over the past three to five years, growth in China's e-commerce has impelled Western brands to think differently.

They're also looking at China's e-commerce market differently because of the end in growth for luxury brands after the nation imposed its austerity measures on lavish spending and implemented its anti-corruption campaign. Since then, China's roaring e-commerce has appeared to be a lifesaving straw.

These luxury brands have also been confronted with tremendous challenges in expanding their offline sales. Increasing rent and labor costs and the reckless expansion of shopping centers have led to marginal effects on top line growth.

Tmall's success and Alibaba's US listing have led Western brands to change their perception of Chinese e-commerce, particularly its astounding size and growth rate. The 57.1 billion yuan in sales for Tmall on Singles Day last year is comparable to the offline sales numbers for the Black Friday event in the United States in 2014. But the astronomical 91.2 billion yuan in sales for Singles Day this year has rocked the retail industry around the world.

Western brands must also think about the post-1980 and post-1990 generations who have become the main online consumer group in China. Their dominance of this market can be seen in the apparel business, with growth rates of entry-level luxury brands taking the throne from cheaper brands that used to make up the majority of e-commerce sales. This consumption capacity is getting progressively closer to the price range offered by luxury brands.

Through e-commerce channels, these two generations make purchases and deepen their knowledge of certain brands.

Nevertheless, many top Western brands have a vague understanding of China's e-commerce, which is why they find it to be important yet difficult. Many have no idea how to get started. The feeling of insecurity haunts many executives at many multinational corporations and top brands who have attached great importance to Chinese e-commerce. What's the next step?

Several years ago, a number of luxury brands dipped their toes into different markets. None chose China. Today, a few luxury brands are looking to work with Tmall.

But which type of brand is better suited for starting an e-commerce site? Although prices in the Chinese e-commerce market are rising fast, they are still relatively low. To put it simply, lower tier brands find it easier to get into e-commerce, while prestige brands need time to cultivate their e-commerce markets.

Uniqlo and Decathlon are two good examples. They are both successful in China and their offline retail experience is superb. The two brands define their products as populist and high-quality, targeting various consumer groups. Uniqlo ranked atop the apparel industry for Singles Day 2015.

Due to their limited consumer group and high pricing, luxury brands need to find their starting points to find and cultivate e-commerce customers.

The author is a Shanghai-based partner with Strategy&.

Hot Topics

Editor's Picks
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产色综合一区| 精品福利在线导航| 午夜精品久久久久| 制服丝袜成人动漫| 激情欧美一区二区| 中文字幕乱码久久午夜不卡| 91在线看国产| 午夜激情久久久| 亚洲精品在线免费观看视频| 丁香激情综合五月| 亚洲综合激情另类小说区| 538prom精品视频线放| 国产一区福利在线| ...av二区三区久久精品| 欧美亚洲丝袜传媒另类| 日精品一区二区三区| 欧美精品一区二区三区在线 | 91在线你懂得| 亚洲成人动漫av| 久久女同互慰一区二区三区| 99久久精品国产观看| 日韩影院免费视频| 国产三级久久久| 欧美主播一区二区三区美女| 麻豆视频观看网址久久| 国产精品久久久久久久久晋中 | 欧美一区二区网站| 懂色av中文字幕一区二区三区 | 亚洲一区二区在线视频| 精品国产露脸精彩对白| 91在线观看污| 久久aⅴ国产欧美74aaa| 亚洲女同女同女同女同女同69| 67194成人在线观看| youjizz久久| 免费在线观看一区| 综合久久综合久久| 日韩欧美高清dvd碟片| 91在线视频播放| 九色porny丨国产精品| 亚洲精品ww久久久久久p站| 日韩免费电影一区| 色婷婷激情久久| 国产揄拍国内精品对白| 一区二区三区四区中文字幕| 久久久午夜精品理论片中文字幕| 精品1区2区3区| 成人在线视频首页| 麻豆视频观看网址久久| 亚洲综合区在线| 日本一区二区免费在线| 欧美一级搡bbbb搡bbbb| 91在线视频18| 国产福利精品一区二区| 日日欢夜夜爽一区| 亚洲欧美日韩国产综合| 久久精子c满五个校花| 欧美日韩高清一区二区三区| hitomi一区二区三区精品| 久久国产精品免费| 亚洲成a人片综合在线| 国产精品久久久久aaaa樱花| 精品免费日韩av| 欧美喷潮久久久xxxxx| 91小视频免费看| 国产大片一区二区| 精品一区中文字幕| 水野朝阳av一区二区三区| 亚洲欧美日韩在线播放| 国产精品天美传媒| 久久午夜电影网| 日韩亚洲欧美在线| 欧美日韩精品系列| 在线观看av不卡| 99久久伊人精品| 粉嫩高潮美女一区二区三区| 久久97超碰国产精品超碰| 日韩av中文字幕一区二区 | 一区二区三区四区在线免费观看| 中文幕一区二区三区久久蜜桃| 久久人人爽爽爽人久久久| 日韩三级精品电影久久久| 欧美日韩国产综合视频在线观看| 日本韩国一区二区三区视频| av欧美精品.com| 不卡一区二区在线| 成人晚上爱看视频| 丁香五精品蜜臀久久久久99网站 | 豆国产96在线|亚洲| 国产精品18久久久久久vr| 久久99精品视频| 久久精品国产亚洲一区二区三区| 日日夜夜精品视频免费| 天天av天天翘天天综合网 | 国产精品麻豆99久久久久久| 国产欧美日韩中文久久| 国产午夜亚洲精品理论片色戒| 精品国精品国产尤物美女| 日韩欧美国产三级| 日韩精品一区国产麻豆| 日韩一级片在线播放| 日韩午夜精品电影| 欧美videossexotv100| 日韩欧美一级二级三级| 精品日韩欧美在线| 欧美成人精品高清在线播放| 精品处破学生在线二十三| 久久久久国产免费免费| 久久九九全国免费| 中文字幕欧美区| 国产精品成人网| 亚洲人精品午夜| 一区二区三区精品在线| 亚洲国产日韩综合久久精品| 午夜成人在线视频| 日本强好片久久久久久aaa| 老司机精品视频一区二区三区| 激情综合亚洲精品| 国产不卡在线一区| www.综合网.com| 在线看日韩精品电影| 欧美喷水一区二区| 日韩欧美高清dvd碟片| 国产亚洲一区二区三区| 国产精品色一区二区三区| 日韩码欧中文字| 亚洲一区二区三区四区在线 | 日韩视频一区二区三区在线播放 | 懂色av一区二区三区蜜臀| 91网上在线视频| 欧美精品日韩综合在线| 欧美mv日韩mv国产| 国产日产欧美一区二区视频| 中文字幕中文在线不卡住| 亚洲一区在线看| 麻豆成人在线观看| 懂色中文一区二区在线播放| 日本二三区不卡| 欧美一级久久久久久久大片| 国产午夜精品一区二区| 亚洲精品亚洲人成人网在线播放| 性久久久久久久久久久久| 国模少妇一区二区三区| 91在线视频18| 日韩一区和二区| 国产精品久久久一本精品| 亚洲国产欧美日韩另类综合| 久久国产日韩欧美精品| av高清久久久| 欧美一区二区在线看| 中文字幕乱码久久午夜不卡 | 日本视频一区二区三区| 国产91色综合久久免费分享| 欧美中文字幕亚洲一区二区va在线| 欧美一区中文字幕| 国产精品久久久久aaaa樱花| 丝袜美腿亚洲综合| 处破女av一区二区| 欧美日韩的一区二区| 久久久综合激的五月天| 亚洲与欧洲av电影| 韩国视频一区二区| 欧美伊人久久大香线蕉综合69| 欧美成人r级一区二区三区| 亚洲日本电影在线| 另类小说视频一区二区| 91麻豆文化传媒在线观看| 日韩欧美国产系列| 亚洲精品国产a久久久久久 | 国产 日韩 欧美大片| 欧美日韩国产大片| 国产精品萝li| 久久福利视频一区二区| 色婷婷综合在线| 久久久噜噜噜久久人人看| 亚洲国产综合在线| 国产91丝袜在线播放| 91精品国产欧美一区二区| 中文字幕亚洲成人| 精品亚洲porn| 欧美三级视频在线| 中文字幕一区二区三中文字幕| 久色婷婷小香蕉久久| 在线观看日韩高清av| 日本一区二区三区dvd视频在线| 丝袜a∨在线一区二区三区不卡| 99久久夜色精品国产网站| 亚洲精品一区二区三区99| 亚洲www啪成人一区二区麻豆 | 欧美性感一区二区三区| 国产精品日韩精品欧美在线| 美女视频黄久久| 欧美日韩一区中文字幕| 国产精品久久久久久久蜜臀 | 正在播放亚洲一区| 亚洲精品免费在线播放| 成人午夜av在线| 久久色.com| 麻豆成人av在线| 欧美日韩国产大片|