Ju Feifei at her work studio in Beijing. [Photo provided to chinadaily.com.cn]

For prototype clothes, the entrepreneur who still serves as the chief designer of her company Lanzhi Fashion Limited said her team would roll out six to 10 items of clothing, including classic dresses and coats each season. And for each item, there will be 10 pieces.

Based on one of the prototype piece a customer favors, he or she could further select from 20 colors and 20 linings, under the help of a designer.

"Twenty-percent adjustments could fulfill 80 percent of the custom needs." And more importantly, customers could see the 3D virtual effect of themselves wearing the clothes before they are made. "

"Images could be sent to their smartphones or tablets and alterations could be made if they are not satisfied."