久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Helping moms teach values to kids

By WANG ZHUOQIONG | China Daily | Updated: 2016-10-31 08:31

Helping moms teach values to kids

Mattel DC Super Hero Girls are on display at the annual TTPM Holiday Showcase in New York, on Oct 6, 2016. [Photo/IC]

Being a mom means you become a good listener and gain insights into what kids like and don't. Those traits could be a big help if you also happen to be working in a related field, as Hailey Wu Sullivan, senior director and head of marketing for Mattel Asia-Pacific, would testify.

She is a mother of a five-year-old boy. Raising her son has taught her how to better listen to Chinese customers of one of the world's biggest toy producers.

"Being a mom makes me a good marketer. Being a mom helps me understand all the choices and all the stresses we go through. I can now also better relate to moms. When you see your kid opening up a toy box, and he/she goes 'Whoa mama!'-that's the best moment," said Sullivan in an address to a gathering of invited children and parents at the Great Wall in northern Beijing recently.

The Yale graduate leads all brand marketing strategies and activities for Mattel's entire portfolio of more than 40 brands in 14 markets in the Asia-Pacific region, where China is the key segment.

Against the stunning background of the Great Wall, British iconic toy train characters Thomas & Friends make an impression at the event. But what stands out is the first Chinese "friend" of the Thomas-Yongbao. Sullivan takes pride in introducing the character as a result of frequent communications with Chinese moms.

She said in addition to regular research, Mattel has been talking to moms in China through Tencent's WeChat, the most widely used instant messaging app in the country.

"We have a public account, and we are marketing these events. That is the most direct way that we are talking to moms, and she is giving feedback to the entire mom community, so she is amplifying the message for us," said Sullivan, who spent a few years at McKinsey & Co prior to joining Mattel.

In China, young mothers have a lot of choices for their kids, in terms of different brands of toys and playthings, she said.

"When we look at our brands, the first question we want to ask is-does every brand have a distinct purpose? Does it also deliver on play and learning development? A big change that we adapted to is how digital moms are becoming," said Sullivan.

Much of Mattel's business these days is based on insights gained from online interactions with moms. Mattel's content is now available on different platforms. Tips, videos and partnerships with digital labels such as JD.com abound, said Sullivan.

Evidently, she has drawn heavily from her previous work experience. Prior to joining Mattel's APAC Leadership Team, Hailey led marketing for the Fisher-Price Baby portfolio in the United States and successfully turned around the business in two years.

Under her direction and leadership, Fisher-Price launched a breakthrough digital mom campaign that leveraged consumer insights and captured new digital shopping trends.

"The US is a very different market, but the fundamental lesson remains the same and can be applied in any other market-and that is, learn from consumers," she said.

US consumers are very similar to their counterparts elsewhere in terms of how much they shop and research online, said Sullivan. "So what we did is to change the communication strategy to more digital-we didn't have so many digital communications back then. And the second thing was to partner with strategic e-commerce partners in the US."

China has been one of the fastest-growing markets globally for Mattel. "This continuously encourages us, and that's also why we keep investing in China and making brands more relevant to Chinese moms," said Sullivan.

The company has a 2 percent market share in China, according Euromonitor International data. Traditional Chinese toys and games generated 64.2 billion yuan ($9.6 billion) in sales last year.

The fierce competition in the toy market in China is a challenge for foreign players such as Mattel. "How do we stand out? To stand out, our brand has to be relevant."

Mattel became relevant by exploiting an insight gathered from online communications with Chinese moms. The latter want to know how to teach their children social values.

"Thomas & Friends teaches teamwork, friendship, honesty-all these are great things, and we want to make sure these come through in China.

"Thomas & Friends is definitely the most important franchise in the whole portfolio. It has got holistic brand spirit," she said, adding it is one of Mattel's biggest brands, and the most beloved toy brand in China among 2- to 4-year-olds. The company is opening a Thomas & Friends Town in Chongqing soon. More such facilities will follow in the years to come.

Sullivan said it is crucial to localize some aspects of the brand. The introduction of the character Yongbao serves as an example of how Mattel wants to make sure that when kids interact with Thomas & Friends, they can identify with a character they know, she said.

"We did research and started hearing that moms need additional tools to help teach their kids life lessons, and having a Chinese character will help the brand to further engage the audience," she said.

Yongbao exudes Chinese values such as bravery and willingness to assume responsibility, she said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    亚洲人123区| 日本中文在线一区| 在线观看一区二区精品视频| 亚洲狠狠爱一区二区三区| 这里只有精品99re| 国产精品原创巨作av| 中文字幕一区二区三中文字幕| 91福利在线播放| 蜜桃一区二区三区四区| 久久久精品国产免大香伊 | 91免费国产在线观看| 亚洲图片自拍偷拍| 精品成人在线观看| 99精品偷自拍| 青青草视频一区| 国产精品色眯眯| 在线不卡一区二区| 国产v日产∨综合v精品视频| 亚洲一区电影777| 久久综合久久综合九色| 色综合久久88色综合天天6| 日本怡春院一区二区| 国产精品乱码人人做人人爱 | 国产成人午夜电影网| 亚洲一区二区影院| 欧美成人精精品一区二区频| 9i在线看片成人免费| 日本女人一区二区三区| 国产精品乱码一区二区三区软件| 欧美日韩久久一区二区| 国产超碰在线一区| 视频精品一区二区| 国产精品色呦呦| 欧美一级电影网站| 99久久精品一区二区| 青青草国产成人av片免费| 国产精品高潮呻吟久久| 日韩欧美在线观看一区二区三区| eeuss鲁一区二区三区| 美女一区二区视频| 一区二区三区四区高清精品免费观看 | 精品国产1区二区| www.亚洲激情.com| 久久99最新地址| 亚洲欧美在线视频| 精品久久久久av影院| 欧美视频完全免费看| 国产成人av电影在线| 蜜臀久久久久久久| 亚洲一区二区高清| 国产精品对白交换视频| 精品国产电影一区二区| 欧美精品在线观看播放| 91年精品国产| 国产成人超碰人人澡人人澡| 日本91福利区| 亚洲一区二区在线免费看| 国产精品视频第一区| 精品国产一区a| 欧美三级乱人伦电影| av不卡在线观看| 国产成人综合亚洲网站| 久久国产视频网| 日韩精品高清不卡| 一区二区三区欧美日韩| 国产精品美女久久久久av爽李琼| 久久中文娱乐网| 日韩视频一区二区| 欧美久久久久久蜜桃| 日本乱人伦一区| 99视频一区二区三区| 国产精品一二三| 九色|91porny| 老司机午夜精品| 日韩成人免费电影| 亚洲成人高清在线| 一区二区三区国产豹纹内裤在线| 亚洲欧洲成人自拍| 中文一区一区三区高中清不卡| 精品国产精品一区二区夜夜嗨| 欧美一区二区精品在线| 欧美美女激情18p| 欧美日韩久久久| 欧美日韩免费不卡视频一区二区三区| 色综合久久久久| 色综合天天综合色综合av| 99视频精品全部免费在线| 精品一二三四区| 奇米色777欧美一区二区| 亚洲不卡一区二区三区| 亚洲综合色视频| 亚洲精品va在线观看| 一区二区三区欧美日韩| 亚洲最大成人网4388xx| 亚洲免费看黄网站| 亚洲精品日韩一| 亚洲精品欧美专区| 亚洲影视在线播放| 亚洲宅男天堂在线观看无病毒| 一级中文字幕一区二区| 亚洲一区免费在线观看| 亚洲电影一区二区三区| 亚洲第一搞黄网站| 日精品一区二区| 免费视频最近日韩| 韩国一区二区视频| 国产成人在线网站| 成人精品视频.| 暴力调教一区二区三区| 91亚洲精品久久久蜜桃| 一本一道波多野结衣一区二区| 91福利视频在线| 欧美喷潮久久久xxxxx| 欧美一级二级三级乱码| 2014亚洲片线观看视频免费| 国产欧美综合在线观看第十页 | 欧美极品少妇xxxxⅹ高跟鞋| 中文字幕高清不卡| 亚洲欧美日韩人成在线播放| 亚洲午夜国产一区99re久久| 视频一区中文字幕| 老鸭窝一区二区久久精品| 国产精品99久久久久久宅男| 成人免费毛片片v| 在线一区二区三区做爰视频网站| 欧美性色黄大片| 日韩欧美国产综合一区| 国产亚洲欧美激情| 中文字幕字幕中文在线中不卡视频| 一区二区三区国产精华| 日本vs亚洲vs韩国一区三区二区 | 精品国精品自拍自在线| 国产欧美一区二区三区鸳鸯浴 | 欧美成人激情免费网| 国产精品污污网站在线观看| 一区二区三区加勒比av| 免费高清在线一区| 国产91对白在线观看九色| 色8久久精品久久久久久蜜| 91精品国产色综合久久| 337p日本欧洲亚洲大胆色噜噜| 中文字幕亚洲视频| 亚洲精品第一国产综合野| 青青草97国产精品免费观看无弹窗版 | 蜜桃久久av一区| 成人永久看片免费视频天堂| 在线观看一区不卡| 欧美成人一区二区三区片免费| 国产精品婷婷午夜在线观看| 亚洲国产日韩精品| 国产乱子轮精品视频| 色狠狠综合天天综合综合| 日韩欧美国产不卡| 亚洲色图一区二区| 喷水一区二区三区| 99久久综合精品| 日韩欧美亚洲另类制服综合在线| 国产精品日韩成人| 日韩国产一二三区| 成人看片黄a免费看在线| 欧美日韩精品电影| 国产精品女同一区二区三区| 偷拍日韩校园综合在线| 粉嫩av亚洲一区二区图片| 欧美日高清视频| 国产精品天美传媒| 日韩av中文字幕一区二区三区| 成人黄色网址在线观看| 日韩免费观看高清完整版| 亚洲嫩草精品久久| 韩国三级电影一区二区| 欧美午夜寂寞影院| 国产精品久久看| 激情偷乱视频一区二区三区| 欧美视频精品在线观看| 国产目拍亚洲精品99久久精品| 日韩精品三区四区| 色老汉一区二区三区| 国产亚洲综合色| 蜜芽一区二区三区| 欧美三级三级三级| 国产精品久久久久久久蜜臀| 美腿丝袜亚洲三区| 欧美日韩一级黄| 中文字幕亚洲在| 国产成人精品三级麻豆| 日韩一区二区三区高清免费看看| 亚洲精品成人精品456| 懂色av一区二区夜夜嗨| 精品福利一二区| 日本在线不卡一区| 欧美三级在线视频| 亚洲视频一区二区在线观看| 国产乱码字幕精品高清av| 欧美一级欧美一级在线播放| 一区二区三区四区五区视频在线观看| 国产成人在线视频网站| www国产成人| 九一九一国产精品| 欧美一卡二卡在线观看|