久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Short and sweet

By Fan Feifei | China Daily | 2017-06-05 07:11

Short and sweet

Zhu Feng (left), founder and CMO of Star Station TV, and one of her colleagues wearing a football mask, anchor a soccer program. [Photo provided to China Daily]

Quick videos prove a hit among mobile app users, business, investments grow

The ingredients of a successful Chinese digital cocktail-entertainment, technology, innovation and business-are unmistakable in the rise of the short video "industry".

They have yet again combined to create an online segment that is spawning hundreds of startups, thousands of aspiring performers, millions of users and billions in investments.

By this year-end, the number of online users enjoying short videos (whose duration is 10 seconds to a few minutes each) is expected to rise almost 58 percent year-on-year to reach a record 242 million, according to a report by the iiMedia Research, a global mobile internet firm focusing on third-party data mining and analysis.

Short videos focus on themes like travel, food, beauty, animation, sports and other leisure areas, as well as lifestyle information and real-time market information.

Wang Xiaohong, secretary-general of the China Online Video Research Center, said: "It is an inevitable trend that the short video format will become part of our daily life. The short video segment has become the most promising business, attracting a large number of platforms and investments."

This world of social mobile internet is inhabited by young startups that boast tens of millions of young users each (and, sometimes, unicorn valuations), young performers who rake in millions of yuan in personal earnings, established players that pump in billions of yuan on business expansion, and investors that are ever eager to back potential success stories to the extent of hundreds of millions of dollars.

Aikelili, a 22-year-old photographer and a videographer in Guangdong province, best captures the unfolding story.

He likes to upload many funny short videos on to Miaopai, a Chinese video sharing and live streaming service platform. Typically, his videos are less than a minute long, but some last a few minutes.

They show him dressed as a 30-something woman wearing ugly make-up, indulging in humor-a big draw for the app's users. His fan base is already over 6 million and increasing by the minute.

Aikelili is not a stray app-star. Papi Jiang, a female student pursuing a master's degree in theater direction at the Central Academy of Drama, Beijing, shot to fame after uploading similar original and funny short videos.

Her series of online videos have earned her countless fans. Last year, she received 12 million yuan ($1.7 million) from venture capital firms toward funding for her startup.

Their videos may be short, original, funny, but performers carefully plan their creations, to attract viewer eyeballs as well as investor attention, given the big money involved. Short videos are as much a platform for self-expression as they are well-thought-out new-age business.

Wang of the COVRC stressed that the distinction between short videos and long videos is not limited to their length. "The most obvious feature of short videos is that they have become a means for people to express themselves. They exist not just to convey information but to create opportunities for communication."

A good example in this regard is Miaopai, a short video-sharing platform run by Yixia.com. A startup strong in video and live streaming technology, it clocks average daily visitors of more than 70 million. More than 1.5 million videos are uploaded daily.

Han Kun, CEO of Yixia, said users can upload their videos to Miaopai, classifying them into various categories, as per content and user preferences. "More and more people are producing content, and more and more people watch these videos ... We aim to build Miaopai into an entertainment video platform, with funny and interesting content."

Yixia said it will invest 1 billion yuan to support Chinese short video creators. It has already raised $500 million from its latest round of funding by undisclosed investors.

Zhang Jianfeng, senior vice-president of Yixia, said, "Young mobile users have a growing demand for short videos as their content consumption time tends to be fragmented and short. They prefer light, funny content. This is driving the explosive growth of short videos this year. Compared with long videos, short videos are more lively and vivid, with higher yields, lower cost and faster transmission."

Zhao Shuqing, dean of the Institute of Internet Information at the Communication University of China, attributed short videos' popularity to user demand and deep penetration of mobile phones among Chinese people.

Moreover, with the development of 5G technology, short videos will grow more rapidly, Zhang said.

Rapid growth entails some challenges. The quality of content produced and the ability to harness its commercial potential are major issues confronting the evolving business segment. To be sure, there is a shortage of high-quality content, Zhang said.

"How could we pick excellent content and send it out to reach diverse groups of people? That is a problem. We are exploring ways of commercializing short videos."

The iiMedia Research report said high-quality content and business expansion will define market competition this year.

Internet research company iResearch said as of July 1, 2016, short video industry received a total of 43 investments since 2015. That number is growing.

For instance, e-commerce behemoth Alibaba Group Holding Ltd is set to jump into the booming market for short videos. It has announced its video-streaming subsidiary Tudou will be transformed into a short video platform. Alibaba will invest about 2 billion yuan ($290 million) to encourage individual users to provide original content to the site.

Tudou said it will reward 2,000 content creators each month. In addition, it will offer a cut in advertising revenue from Tudou, Youku and UCWeb-all Alibaba-backed platforms. It is an attempt to lure video makers away from rival sites.

He Xiaopeng, president of Tudou, said Alibaba sees short videos as a key direction for future development.

"Short videos are our future, which is of great importance to Alibaba and Alibaba Digital Media and Entertainment Group, representing a kind of user demand, and a trend that will take the place of graphics," said He.

Tencent Holdings Ltd, another internet giant in China, is also marching into the short video market. In March, it led a $350 million investment in Kuaishou, a photo- and video-sharing app popular among rural communities and migrant workers.

Kuaisho received financing from Chinese internet search giant Baidu Inc and Sequoia Capital last year. It is currently valued at over $2 billion.

Online content aggregation app Toutiao has also joined the frenzy. In February, it acquired Flipagram, a US-based mobile video creation and sharing company.

Zhang Yiming, CEO of Toutiao, said last September the company will invest at least 1 billion yuan to support producers of high-quality original short videos this year.

According to Beijing-based internet consultancy Analysys, Miaopai reached 61.7 percent of Chinese mobile users in 2016, followed by Toutiao videos (53.1 percent) and Kuaishou (43.2 percent).

The explosion of short videos in a regulatory void has created societal concerns about the risk of vulgar online content proliferating unchecked, the absence of intellectual property protection, and inadequate supervision by the authorities concerned.

Such factors could hinder the healthy development of the short video business, experts said.

Dean Zhao said: "The lack of supervision and specific regulations and laws is a problem."

The authorities concerned should intensify efforts to crack down on illegal platforms; and the businesses concerned as well as content producers should display self-regulation, he said.

As for the segment's future, Ding Daoshi, a Beijing-based internet expert, said: "China's mobile video sector could prove profitable with advertising revenue and games. Players may also consider combining short videos with e-commerce platforms."

Wang of the COVRC said people's content consumption behaviors will likely change and real-life emotions could become part of short videos.

Short and sweet

Related Stories

BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产精品动漫网站| 亚洲一区二区黄色| 92国产精品观看| 亚洲永久免费av| 日韩网站在线看片你懂的| 国产在线乱码一区二区三区| 欧美国产综合色视频| 色噜噜夜夜夜综合网| 日韩电影在线一区二区| 久久久99精品免费观看不卡| 91蝌蚪porny| 日本一道高清亚洲日美韩| 久久久久久97三级| 91在线视频免费91| 婷婷一区二区三区| 国产欧美一区二区三区在线看蜜臀 | 91成人网在线| 久久精品国产久精国产爱| 国产精品伦理一区二区| 欧美在线你懂得| 国产综合久久久久影院| 尤物视频一区二区| 精品国产一区二区三区四区四| www.色综合.com| 日韩**一区毛片| 国产精品污www在线观看| 欧美日韩成人一区二区| 岛国av在线一区| 日韩精品一卡二卡三卡四卡无卡| 国产午夜亚洲精品不卡| 欧美日韩三级一区| 国产成人小视频| 午夜精品免费在线| 欧美国产1区2区| 在线不卡a资源高清| 懂色av中文字幕一区二区三区| 亚洲国产另类av| 国产欧美日韩另类视频免费观看| 在线视频欧美精品| 国产成人综合在线播放| 日韩福利视频导航| 亚洲女女做受ⅹxx高潮| 久久麻豆一区二区| 538在线一区二区精品国产| www.日韩精品| 韩国欧美国产1区| 亚洲国产精品精华液网站| 中文子幕无线码一区tr | 91精品蜜臀在线一区尤物| 99精品久久久久久| 国产一区二区三区观看| 爽爽淫人综合网网站| 日韩一区欧美小说| 精品国产网站在线观看| 欧美日韩一区二区电影| a亚洲天堂av| 国内精品国产成人| 日本特黄久久久高潮| 亚洲综合免费观看高清完整版| 国产精品麻豆欧美日韩ww| 精品日韩一区二区三区| 欧美精品一二三| 在线免费观看成人短视频| 成人精品免费看| 国产麻豆日韩欧美久久| 老司机精品视频线观看86| 午夜视频久久久久久| 一区二区理论电影在线观看| 国产精品短视频| 欧美国产成人在线| 久久久99免费| 2023国产精品视频| 欧美zozozo| 欧美一区二区视频观看视频 | 国产拍欧美日韩视频二区| 欧美mv日韩mv| 日韩一级二级三级精品视频| 欧美日韩成人激情| 欧美日韩国产在线观看| 欧美视频在线播放| 色婷婷av一区二区三区gif | 91美女片黄在线| av电影天堂一区二区在线| 成人免费高清在线| 国产一区不卡在线| 国产精品影视在线| 黄色日韩网站视频| 久久99国产精品尤物| 久久精品久久99精品久久| 免费人成在线不卡| 亚洲第一福利视频在线| 亚洲综合无码一区二区| 一区二区三区精品视频在线| 亚洲色图一区二区三区| 亚洲日本va在线观看| 亚洲欧美另类小说视频| 中文字幕视频一区二区三区久| 中文字幕一区二区三区在线观看| 国产精品久久久久久久久免费相片| 国产欧美精品一区二区三区四区| 国产午夜亚洲精品不卡| 中文字幕不卡在线观看| 国产精品灌醉下药二区| 亚洲欧美国产毛片在线| 亚洲一区二区视频在线观看| 亚洲成人av免费| 日韩av成人高清| 美国三级日本三级久久99| 狠狠色丁香久久婷婷综| 国产成人免费在线观看不卡| 福利一区二区在线观看| 91亚洲资源网| 欧美熟乱第一页| 欧美一区二区三区白人| xvideos.蜜桃一区二区| 国产精品丝袜久久久久久app| 中文字幕一区二区三区乱码在线| 亚洲靠逼com| 五月天激情综合网| 另类欧美日韩国产在线| 高清成人在线观看| 色哟哟欧美精品| 91精品国产色综合久久久蜜香臀| 精品三级在线观看| 国产精品天美传媒| 亚洲午夜免费视频| 蜜臀av性久久久久蜜臀aⅴ流畅 | 99re这里都是精品| 欧美性极品少妇| 日韩欧美区一区二| 欧美激情中文不卡| 一区av在线播放| 看电视剧不卡顿的网站| 国产成人aaa| 在线免费观看不卡av| 日韩美一区二区三区| 国产清纯白嫩初高生在线观看91 | 麻豆91免费观看| jlzzjlzz亚洲日本少妇| 欧美日韩一区二区欧美激情| 精品国产污污免费网站入口 | 国产在线观看一区二区| av在线综合网| 欧美精品一二三| 日本一区二区不卡视频| 亚洲午夜免费福利视频| 国产乱子轮精品视频| 在线观看区一区二| 精品国产乱码久久久久久1区2区| 国产精品国产三级国产aⅴ无密码 国产精品国产三级国产aⅴ原创 | 国产欧美日韩视频在线观看| 一区二区三区高清| 狠狠色综合日日| 91美女片黄在线| 精品国产乱码久久久久久久| 亚洲美女少妇撒尿| 激情另类小说区图片区视频区| 色偷偷88欧美精品久久久| 日韩三级av在线播放| 亚洲人午夜精品天堂一二香蕉| 免费观看成人鲁鲁鲁鲁鲁视频| 99久久久免费精品国产一区二区| 欧美一卡二卡在线观看| 日韩美女视频一区二区| 久久国产精品72免费观看| 91麻豆精品视频| 久久综合九色综合欧美就去吻| 一二三四社区欧美黄| 国产精品小仙女| 91麻豆精品国产91久久久资源速度| 国产精品久久久久久久蜜臀| 免费观看日韩av| 欧亚一区二区三区| 国产精品无圣光一区二区| 六月婷婷色综合| 欧美亚洲动漫制服丝袜| 国产精品视频在线看| 久久99精品视频| 欧美性做爰猛烈叫床潮| 国产精品久线观看视频| 另类人妖一区二区av| 欧美三级乱人伦电影| 中文字幕一区二区三区av| 国内精品视频666| 欧美猛男男办公室激情| 亚洲日本在线看| 成人永久免费视频| 精品久久国产字幕高潮| 五月天国产精品| 91国偷自产一区二区三区成为亚洲经典 | 欧美一级xxx| 亚洲国产欧美日韩另类综合| voyeur盗摄精品| 国产日韩欧美精品综合| 精品在线免费观看| 91精品国产色综合久久不卡蜜臀| 亚洲在线视频网站| 91免费精品国自产拍在线不卡| 国产日韩一级二级三级| 国内不卡的二区三区中文字幕|