久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
Business / Auto Global

Hyundai Europe doubles ad budget

(Agencies) Updated: 2013-03-07 17:33

South Korean carmaker Hyundai plans to double its advertising spending in Europe in a bid to build on market share gains at a time when struggling rivals are becoming more aggressive in cutting prices.

Ailing European brands like Opel and Peugeot may find it hard to believe, but Hyundai thinks it has an image problem.

Its own research shows that even more consumers would flock to buy popular models like the Hyundai i30 hatchback if only it were made by a different carmaker.

"It's not a luxury, it's an absolute necessity," Mark Hall, Hyundai Europe's marketing director, said in an interview of the planned increase in the company's advertising budget to an estimated 630 million euros ($821 million).

Hyundai has transformed itself from a sports utility vehicle-focused manufacturer with perceived quality issues to one of the hottest selling carmakers thanks to European designed, engineered and built models like the i30.

Sales growth has averaged nearly 10 percent in the past two years in a struggling European Union economy, lifting its share of the market to 3.4 percent last year from 2.6 percent in 2010.

However, Hyundai is currently at a point where many of its first time buyers, lured by affordable prices, are poised to shop around again for a new car, and customer loyalty statistics show it would lose half of them today to rivals willing to undercut them with an even better offer.

"About 70 percent of our vehicle parc in Europe is less than five years old," Hyundai Europe Chief Operating Officer Allan Rushforth told Reuters.

To retain its customers, and attract new ones, Rushforth and Hall realize they need to supply consumers with an emotional reason to buy as well as rational ones like value for money.

That is easier said than done, according to Bernd Buechner of Millward Brown, which has developed performance benchmarks to measure the effectiveness of ad campaigns.

"It's long been a problem of Hyundai that customers have been mainly attracted by the price, but simply doubling or even tripling your advertising spending alone won't necessarily solve the problem," he said.

"When it launched the Auris in Germany, Toyota rented all the outdoor advertising surfaces they could get for three weeks, but it still didn't motivate the customers to go and buy the car. Good campaigns have to have a relevant fit, and not just tell any sort of fun-to-drive story."

Image problem

Hyundai's own research shows the challenge it faces.

Like Folgers, the maker of instant coffee which substituted its cheap brew in restaurants to find out if unsuspecting patrons noticed, Hyundai wanted to learn what people thought about its cars when="../../../china-coffee.htm">coffee which substituted its cheap brew in restaurants to find out if unsuspecting patrons noticed, Hyundai wanted to learn what people thought about its cars when brand bias didn't play a role.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    avove在线观看| 免费毛片网站在线观看| 日韩精品在线中文字幕| 黄色国产小视频| 国产成人一区二区三区别| 日本激情综合网| 国产一线二线三线女| 国产成人美女视频| 97国产在线播放| 91精品一区二区三区四区| 尤蜜粉嫩av国产一区二区三区| 日韩在线观看a| www.偷拍.com| 久热精品在线播放| 欧美 国产 综合| 在线观看av的网址| 亚洲美女性囗交| 国产又大又硬又粗| 日韩精品在线视频免费观看| 污视频在线观看免费网站| 毛片毛片毛片毛片毛片毛片毛片毛片毛片| 999一区二区三区| 一区二区三区四区免费观看| 黄色动漫在线免费看| 97精品国产97久久久久久粉红| 精品久久久久久久无码 | 9l视频自拍9l视频自拍| 欧美 激情 在线| 免费看国产一级片| 国产玉足脚交久久欧美| 男同互操gay射视频在线看| 午夜剧场在线免费观看| www.日本xxxx| 毛葺葺老太做受视频| 99999精品视频| 免费无码毛片一区二三区| 麻豆映画在线观看| 99久re热视频精品98| 国产又粗又猛大又黄又爽| 国产精品视频中文字幕| 999精彩视频| 午夜宅男在线视频| 五月婷婷激情久久| 91精品无人成人www| 少妇一级淫免费放| 岛国毛片在线播放| 天天综合天天添夜夜添狠狠添| 天天干在线影院| 在线免费av播放| 污视频网址在线观看| 182午夜在线观看| 国产永久免费网站| 天堂av免费看| 日本一级黄视频| 欧美精品久久久久久久久久久| 男人添女荫道口女人有什么感觉| 美女扒开大腿让男人桶| 国产综合av在线| 久热免费在线观看| 欧美伦理片在线看| 一级淫片在线观看| 超薄肉色丝袜足j调教99| wwwwww欧美| 国产极品粉嫩福利姬萌白酱| 久草青青在线观看| 日本不卡一区在线| 91麻豆天美传媒在线| www成人免费| 亚洲 高清 成人 动漫| 成人观看免费完整观看| 男女视频在线看| 婷婷视频在线播放| 996这里只有精品| 北条麻妃在线视频观看| 少妇一级淫免费放| 韩国黄色一级大片| 国产特级淫片高清视频| 午夜欧美福利视频| 97人人模人人爽人人澡| www.欧美黄色| 国产成人久久777777| 九九热精品国产| 青青青在线观看视频| 国产成人亚洲精品无码h在线| 亚洲老女人av| 国产资源第一页| 精品中文字幕av| 日韩成人av免费| 少妇无码av无码专区在线观看| www日韩视频| 操bbb操bbb| 午夜视频在线瓜伦| av中文字幕av| 爆乳熟妇一区二区三区霸乳| 做爰高潮hd色即是空| 国产成人无码a区在线观看视频| 一区二区在线播放视频| 波多野结衣与黑人| 丁香婷婷激情网| 国产成人永久免费视频| www.精品在线| 131美女爱做视频| 亚洲日本黄色片| 欧美精品99久久| 国产成年人在线观看| 少妇高清精品毛片在线视频| 男女视频在线观看网站| 成年网站在线免费观看| av影院在线播放| 孩娇小videos精品| 91视频 -- 69xx| 一级黄色片播放| 不卡的在线视频| 黄色一级在线视频| 久久精品在线免费视频| 免费激情视频在线观看| 97超碰人人澡| 国产精品12p| 中文字幕 91| 日本一本二本在线观看| 免费网站永久免费观看| 欧美xxxxxbbbbb| 好男人www社区| 欧美在线观看成人| 欧美精品卡一卡二| 亚洲激情免费视频| 爆乳熟妇一区二区三区霸乳| 久草热视频在线观看| 亚洲天堂第一区| 一级做a免费视频| 人妻丰满熟妇av无码区app| 成人网站免费观看入口| 视频免费1区二区三区| 欧美精品性生活| 国产在线观看福利| 91视频 - 88av| 操人视频免费看| 亚洲 国产 图片| 日本肉体xxxx裸体xxx免费| 国产精品亚洲a| 青青视频在线播放| 老太脱裤让老头玩ⅹxxxx| 国产在线视频综合| 日韩不卡视频一区二区| 美国av在线播放| 国产又粗又猛大又黄又爽| 牛夜精品久久久久久久| 北条麻妃av高潮尖叫在线观看| av一区二区三区免费观看| 中文字幕 91| 日韩在线视频在线观看| 欧美成人xxxxx| 国内自拍第二页| av在线无限看| 亚洲狼人综合干| 男操女免费网站| 色婷婷狠狠18| 国产精品12345| 精品国产一区三区| 精品国产免费av| 中国丰满人妻videoshd| 成人在线免费观看av| 国产www免费| 国产淫片免费看| 黄色av免费在线播放| 免费毛片小视频| 日日碰狠狠丁香久燥| 中文字幕网av| 国产高清999| 亚洲一区 在线播放| 黄色三级中文字幕| 69堂免费视频| 五月婷婷丁香综合网| 9l视频白拍9色9l视频| 亚洲天堂国产视频| 六月婷婷激情网| 韩日视频在线观看| www黄色av| 五月天av在线播放| 中国老女人av| 少妇av一区二区三区无码| 成人在线观看黄| 亚洲va在线va天堂va偷拍| 国产在线拍揄自揄拍无码| 你真棒插曲来救救我在线观看| 丰满爆乳一区二区三区| 国产小视频精品| 大桥未久一区二区三区| 欧美爱爱视频免费看| 2025韩国理伦片在线观看| 精品一区二区成人免费视频 | 三日本三级少妇三级99| 黑人巨茎大战欧美白妇| 日韩欧美国产综合在线| 国产理论在线播放| 最新黄色av网站| 免费高清在线观看免费| 中文字幕第17页| 欧美狂野激情性xxxx在线观| 97xxxxx|