Executives at the BMW Brilliance at the BMW 3 series National Launch event in Shenyang, Liaoning province, Sept 24. [Photo provided to China Daily]

The new BMW 3 Series is targeting the needs of Chinese customers and the company is trying its best to meet their demands for the brand.

The six generations of the BMW 3 Series have taken the lead in their segment after the series' birth in 1975, while the new upgraded version released this year boasts excellent driving capacity, top flexibility as well as luxurious comfort.

Fashionable design

The new BMW 3 Series offers a balance of class-leading dynamism with a sporty edge. The sporty design coupled with new LED lights with state-of-the-art technology delivers a more dynamic exterior aesthetic.

The new BMW 3 Series sedan maintains the design traditions and features of the BMW brand. The elegant exterior creates the effect of coming from a single mold and conveys the model's aesthetics and dynamics at first sight.

Combined with the headlights, the striking BMW kidney grille forms a harmonious unit and follows on from the front design of earlier models, emphasizing the breadth and sporting character of the vehicle.

The new BMW 3 Series also boasts a streamlined design, cutting-edge LED rear lights as well as a new bumper.

Ten colors are available, including four new additions of mineral white, chestnut brown, Burgundy red and a unique Estoril blue only provided for the M sport package under the new BMW 3 Series.

The upgraded light-alloy wheels enhance the model's attractiveness, according to the automaker.

The 320i and 320Li is equipped with 17-inch light-alloy wheels while the new 320i M has added another inch to hit the 18-inch mark. The M Sport package is based on the athleticism of the new BMW 3 Series sedan with sporty lines and turns to the BMW M3 for its appearance.

Its dynamic character is emphasized by the exclusive M Sport body color of Estoril Blue metallic, a special aerodynamics package with numerous body components, chromium exhaust pipe finishers and modified suspension settings.

Front and rear bumpers, sill covers in the body color and a striking diffuser insert in dark shadow metallic on the rear underline the sporting character of the M Sport package, according to the automaker.

Extended ascending lines stretch the vehicle optically, giving it enhanced dynamic character. In this way, the forward-striving front end transforms into the bonnet in one striking move.

As a result, the vehicle appears as if in motion and very agile. Precise contours delineate firm surfaces, which have always been characteristics of the iconic compact sports sedan.

The flowing transition from the curving roof line to the flat standing rear window lend the vehicle a coup-like appearance and a sporting elegant lightness.