Adrian van Hooydonk, Senior Vice President BMW Group Design. [Photo provided to chinadaily.com.cn]

The new model is built on the world's most sophisticated chassis that integrates Executive Driving Pro composed of two-axle air suspension with automatic self-leveling, Dynamic Damper Control, Dynamic Drive, Active Steering and xDrive. It is also composed of an active suspension adjustment system for various road surfaces, and the Adaptive Mode automatically matches the driver's style to provide both a dynamic and comfortable driving performance.

Driving Assistant is not only an intimate steward for a journey easy, but it's also a safety guard helping the driver steer with control. Safety is enhanced now that the models are equipped with the Lane Departure Warning Assistant with active side collision protection, Rear Collision Prevention and Cross Traffic Warning functions.

It automatically detects hazards from the front, back and sides of the car and will actively steer to help the driver head toward safety in the case of an accident.

Above all, every BMW 7 Series is tailor-made. Customers can choose an endless possibility of customizations.

"Luxury today is increasingly experienced by knowing and feeling that you own something unique. The New 7 Series is definitely such a masterpiece, now available to customers at our dealerships nationwide, with very attractive innovative features and price reference" said Karsten Engel.