USEUROPEAFRICAASIA 中文雙語Fran?ais
    Business
    Home / Business / Technology

    Gaming firm Rekoo opens London office

    By Cecily Liu and Zhang Chunyan in London | China Daily | Updated: 2013-10-17 07:12

    China's leading mobile gaming company Rekoo has opened a London office with a view to market its games to Europeans and bring games from European game developers to China.

    Rekoo, which is famous for games such as Finding Something and Sunshine Winery, already has a presence in international markets including the US and Japan and now wants to invest heavily to increase its market share in Europe.

    Pan Jinyu, vice-president of Rekoo, said the company expects to generate about 60 percent of its revenues from the UK games market. Other major European markets it wishes to focus on include France and Germany.

    "The UK is strong in creative industries and it has a large gaming market - and so has China. Therefore we want to connect the gaming market of both countries," said Pan.

    Founded in Beijing in 2008, Rekoo has grown over the years to have 20 million active daily personal computer game customers and 10 million daily smartphone game customers. The company has more than 500 employees across Asia and was also one of the first Chinese companies to provide games on Facebook.

    Gaming firm Rekoo opens London office

    Pan said Rekoo will bring to Europe many Chinese games suitable for a European audience, particularly those focusing on strategic thinking. She said many of these games will have references to European history, such as Greek mythology, which means European audiences can easily relate to them.

    At the same time, Rekoo will work with European mobile game developers to bring their games to China.

    She said suitable games for a Chinese audience will be those that do not involve deep thinking and are more relaxing to play. Examples of popular games fitting into this category include Angry Birds, Fruit Ninja and Candy Crush, she said.

    Pan said Rekoo will play a unique role in facilitating the entry into China of European games because its team understands the Chinese gaming distribution channel very well.

    She said one important step involving distribution in China is making Chinese customers pay for the games. She said there are many ways of generating revenue in the Chinese gaming industry, including asking customers to pay for certain tools needed to play the games or inserting new games' advertisements into already popular games.

    In addition, charging customers in some remote rural towns in China may be difficult, so game companies typically link up with mobile companies to allow customers to pay through text messages, Pan said.

    This is uniquely different from the West where mobile game payment is typically made by the mobile account linked to the user's credit card.

    Pan said a big challenge for Rekoo working with game developers in the UK is assuring them about intellectual property protection in the Chinese market.

    "This is one reason we wanted to have a physical presence in the UK - because we then can sign all our contracts in the UK, which are legally binding under UK law, so European companies can be assured that their IP will be protected," she said.

    She said localization of practices is also important, hence the company has employed a European, Tony Hughes, as its European Union chief representative.

    Previous 1 2 Next

    Most Viewed in 24 Hours
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
     
    视频一区中文字幕| 国产高清无码视频| 91精品日韩人妻无码久久不卡| 日韩中文字幕电影| 亚洲午夜福利精品无码| 无码人妻精品一区二区三区久久久| 婷婷综合久久中文字幕| 亚洲国产综合精品中文第一 | 亚洲av无码乱码在线观看野外 | 亚洲va无码手机在线电影| 日韩国产中文字幕| 中文字幕丰满乱子无码视频| 国产av无码专区亚洲国产精品| 亚洲国产精品成人精品无码区在线| 中文字幕精品视频在线| 最好看的中文字幕2019免费| 最近高清中文字幕无吗免费看 | 中文资源在线官网| 97免费人妻无码视频| 无码成人一区二区| 亚洲av中文无码乱人伦在线播放| 中文字幕精品无码一区二区| 久草中文在线观看| 久久久久久无码国产精品中文字幕 | 久久亚洲AV成人无码| 在线观看免费中文视频| 99精品久久久久中文字幕| 亚洲国产精彩中文乱码AV| 中文资源在线官网| 中文字幕丰满伦子无码| 日本中文字幕在线| 无码专区中文字幕无码| а天堂8中文最新版在线官网| 中文字幕在线观看亚洲视频| 中文最新版地址在线| 中文字幕乱码人妻一区二区三区 | 91久久精品无码一区二区毛片| 久久综合精品国产二区无码| av无码国产在线看免费网站| 国产精品午夜福利在线无码| 亚洲AV无码乱码在线观看性色扶|