US EUROPE AFRICA ASIA 中文
    Business / Technology

    Console games set to lift off in Chinese market

    (China Daily) Updated: 2014-08-01 07:16

    Console games set to lift off in Chinese market

    Showgirls perform during the 2014 China Digital Entertainment Expo and Conference in Shanghai on Thursday. Game developers are showcasing their products at the expo. [Photo/China Daily]

    Console games set to lift off in Chinese market

    JD.com to sell Microsoft's Xbox One in China

    Console games set to lift off in Chinese market
    Top 10 best-selling video game consoles
    Now that the 14-year ban on game consoles has been lifted, the floodgates are open for a number of the world's leading game console providers to pour into the Chinese market.

    Approval for the production and sales of game consoles has been one of the highest-profile developments in the China (Shanghai) Pilot Free Trade Zone, which was launched in September last year. The two giants in the game console world, Sony Corp and Microsoft Corp, successively announced the release of their most celebrated devices this summer.

    Together with A-share listed Oriental Pearl Group based in Shanghai, Sony announced in late May that they will set up two joint ventures in the FTZ for the production, sale, research and development of the hardware and software for Sony's best-seller PlayStation consoles.

    Just over a month later, Soeda Takehito, head of the China strategy department at Sony Computer Entertainment, said that some parts of the PlayStation console hardware will be manufactured in the facility located in the FTZ. The consoles will mainly provide Chinese versions of the original games, while local games await development and promotion.

    On Wednesday, Microsoft announced the launch of its Xbox One console on Sept 23. The launch comes less than 10 months after Microsoft set up a joint venture with the Shanghai-based electronic manufacturer BesTV Network Technology Development Co Ltd in the FTZ.

    The console without the Kinect motion detection system is priced at 3,699 yuan ($599) and 4,299 yuan with Kinect included.

    The price, according to Li Wen, vice-president of BesTV, is much lower than expected by a large number of players.

    "In the North American market, video games, or console games, take up about 57 percent of the entire gaming market, the largest part among all sectors, while the figure is 51 percent in Europe. However, the figure is zero at present in China, which gives us the confidence to believe that the market will soon lift off here. The output value of console games will soon reach 200 billion yuan in the next few years," said Li.

    Statistics provided by the international market research and consulting firm Newzoo BV show more than 1.2 billion console game players in the world. The income from console games accounts for 43 percent of the total $70.4 billion income of the global gaming industry.

    Previous Page 1 2 Next Page

    Hot Topics

    Editor's Picks
    ...
    ...
    天堂中文在线最新版| 国产成人无码一区二区在线播放| 人妻夜夜添夜夜无码AV| 日本中文字幕电影| 亚洲AV无码成人精品区大在线| 无码人妻一区二区三区在线| 最近中文字幕大全中文字幕免费| 永久无码精品三区在线4 | 中文字幕亚洲色图| 中文字幕亚洲精品无码| 国精无码欧精品亚洲一区| 无码伊人66久久大杳蕉网站谷歌| 久久久久亚洲精品中文字幕| 精品久久久中文字幕人妻| 日韩精品无码Av一区二区| 成人午夜福利免费专区无码 | 无码人妻精品一区二区三| 毛片免费全部播放无码| 国产精品中文字幕在线观看| 中文成人无码精品久久久不卡| 国产精品无码专区| 99无码人妻一区二区三区免费| 无码专区中文字幕无码| 无码精品人妻一区二区三区中| 中文字幕无码精品三级在线电影 | 久久亚洲日韩看片无码| 午夜无码中文字幕在线播放| 狠狠精品干练久久久无码中文字幕| 少妇无码一区二区三区| 亚洲AV日韩AV永久无码绿巨人| 中文午夜乱理片无码| 中文字幕丰满伦子无码| 亚洲AV永久无码精品成人| 亚洲Av无码专区国产乱码DVD| 十八禁无码免费网站| 国产精品无码av在线播放| 国产精品无码一区二区在线观一| 99精品一区二区三区无码吞精| 免费A级毛片av无码| 在线看无码的免费网站| 亚洲一级特黄无码片|