US EUROPE AFRICA ASIA 中文
    Business / Technology

    LeTV unveils new icon, aims to expand in US and India

    By Liu Zheng (chinadaily.com.cn) Updated: 2016-01-13 14:36

    LeTV unveils new icon, aims to expand in US and India

    Ablikim Ablimit, LeEco's vice-president of strategic planning and management, delivers a keynote speech on Jan 12, 2015 during the company's new logo launch event held in Beijing. [Photo/Provide to chinadaily.com.cn]

    Chinese Internet company LeEco, formerly LeTV Holdings Co Ltd, premiered its new brand and logo during the "Global Brand Upgrade" news conference held in Beijing on Tuesday.

    According to the company, the new logo consists of the letters "L" and "E".

    Each of the four strokes represents one of the four tiers of the Le Ecosystem -- Platform, Content, Device and Application. The dot formed by the overlapping of two strokes symbolizes the pivot of the entire ecosystem: EUI and Le Fans.

    The connection and interaction between the letters "L" and "E" expresses the LeEco spirit of constant disruption, breaking boundaries and eco synergy.

    The three colors of blue, red and green plus the all-inclusive color of grey represent the integration of technology, culture and the Internet within the Le Ecosystem.

    During the event, LeEco also announced the name change of Letv.com to Le.com, the adoption of its new global top-level domain "le.com" and the launch of the all-new Super TV X65 at 4,999 yuan ($760).

    According to Ablikim Ablimit, LeEco's vice-president of strategic planning and management, the current upgrade of the Le Ecosystem brand means that the company is looking beyond the Chinese domestic market to compete with global Fortune 500 giants such as Apple, Amazon and Netflix and is ready to make disruptive changes on the global scale.

    "Based on vertical integration of the industrial chain and reconstruction of the cross-industry value chain, Le Ecosystem is an open-ended, closed-loop ecosystem that combines a platform with content, devices and applications," wrote Jia Yueting, the chairman and founder of the company, in an article on China Daily website in last December.

    Going global

    In September, LeTV Sports, one of the company's subsidiaries, announced that it had won a three-year contract to broadcast the English Premier League in Hong Kong from the 2016/2017 season. The $400 million deal is believed to be the first step in the company's "go global" plan.

    According to Mo Cuitian, LeTV's vice-president and Asia Pacific executive president, the company is working hard to prepare for the launch of its products in India.

    Previous Page 1 2 Next Page

    Hot Topics

    Editor's Picks
    ...
    亚洲中文字幕日本无线码| 台湾无码AV一区二区三区| 亚洲中文字幕无码一区二区三区| 亚洲精品无码av天堂| 亚洲∧v久久久无码精品| 最新版天堂资源中文网| 一本色道无码道在线| 亚洲AV无码国产精品麻豆天美 | 亚洲人成无码网站| 色婷婷综合久久久中文字幕| 精品无码国产污污污免费网站| 一本色道无码道在线观看| 亚洲日本va午夜中文字幕久久| 午夜精品久久久久久久无码| 东京热加勒比无码少妇| 免费无码成人AV在线播放不卡| 欧洲精品无码一区二区三区在线播放| 人妻精品久久久久中文字幕一冢本| 亚洲AV中文无码乱人伦在线视色| 精品欧洲AV无码一区二区男男| 亚洲AV日韩AV永久无码免下载| 国产aⅴ无码专区亚洲av麻豆| 最近中文字幕mv免费高清视频8| 人妻AV中文字幕一区二区三区| 中文字幕精品无码一区二区三区 | 人妻丝袜中文无码av影音先锋专区| 久久精品无码一区二区三区免费 | 久久综合一区二区无码| 国产a级理论片无码老男人| 少妇人妻偷人精品无码视频新浪| 中文无码成人免费视频在线观看| 最近免费字幕中文大全| 国产在线拍偷自揄拍无码| 最新高清无码专区| 无码人妻精品中文字幕| 无码精品国产一区二区三区免费 | 国产成人无码免费看片软件| 精品久久久久久无码人妻蜜桃| 久久亚洲av无码精品浪潮| 综合无码一区二区三区| 波多野结衣在线aⅴ中文字幕不卡|