久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
Business / Technology

Russia's YotaPhone targets Chinese 'trend setters'

By Liu Zheng (chinadaily.com.cn) Updated: 2016-04-25 13:55

Russia's YotaPhone targets Chinese 'trend setters'

Vladislav Martynov, founder and chief executive officer of Yota Devices.[Provided to chinadaily.com.cn]

The cut-throat competition in Chinese smartphone market has never frightened newcomers, but for exotic startups, the journey of starting from scratch and raising funds for expansion is tough. But a Russian company has managed to surprise the market.

YotaPhone 2, a dual-screen smartphone manufactured by Yota Devices, started to ship in China last May. The company entered the market with a simple belief: Turning early adaptors to loyal followers was far more important than getting entangled in fighting for market share and shipment volume.

"China is the biggest market for YotaPhone 2, and more than half of our revenue should come from the nation," said Vladislav Martynov, founder and chief executive officer of Yota Devices.

One and a half years ago, before the China launch of the brand's flagship, Martynov met with about 20 Chinese investors and funding institutions who would go on to show interest in supporting the distribution of YotaPhone in the country.

By knowing more about the brand and the Russian technology startup, investors' appetite is growing.

Rex Global Entertainment Holdings Ltd, a Hong Kong-listed company, announced on April 22 its plan to purchase 30 percent stake of Yota Devices.

How it all began

The story of YotaPhone started in 2010 when Martynov, the Russian IT businessman who used to be a vice-president at Microsoft headquarters, was bored and looking for a new interesting project.

He received a proposal from an old friend, Denis Sverdlov, to invent and design the first Russian smartphone.

According to the company, at that time, nobody in Russia was able to build from the scratch not only just a smartphone, but a truly innovative one.

The next six months were spent finding a suitable idea for the new smartphone, for which Martynov was supposed to develop a detailed plan on how to build a global business based on this product idea.

Among dozens of options discussed inside the team for the future gadget, it was decided to choose both the most interesting and the most complicated in implementation -- the smartphone with the second screen designed on the basis of electronic ink technology.

This solution provided an opportunity to have a device with a screen that is always active and shows the content required by the customer or the most frequently updated information.

Russia's YotaPhone targets Chinese 'trend setters'

The Yota Phone 2, a double screen Android-based smartphone, is pictured in Helsinki January 29, 2015. [Photo/Agencies]

To create the smartphone from a green field, establishing its production and build international sales, Martynov found investors to provided $30 million to the team in order to start the project and make YotaPhone1.

The most important task was to build a team of software and hardware engineers who could design and develop quite unique and innovative devices, and seeking experience software team in Moscow was relatively easy while to find experts in hardware was a real challenge.

Quite by accident -- Martynov admitted that he does not remember who gave him the piece of advice – he decided to search for specialists in small Finnish town Ulu, where Nokia had one of its research centers. Before this, Martynov searched specialists in large cities of Finland and Canada.

He went to Ulu and on the evening of his arrival, he went to a local café to have dinner. While planning meetings for the next day, he listened to the conversation at the next table. There were seven Finns, discussing Microsoft, the destiny of Nokia and their job positions there.

As it turned out, it was the local research team of Nokia in full force – seven persons, each was a very high level expert in his field, from ID-design to antenna development. They refused Microsoft's offer to move on to the US, which resulted in their dismissal from Nokia.

The next day all of them became Yota employees, they liked the idea of creating something that no one else had – a smartphone with two screens.

These seven Finns, who still live and work in Ulu, remain the backbone of the team that together with Vlad to prepar YotaPhone 3 for the Chinese market.

It was a success, but not the most important one, as Martynov's colleagues admit.

They had to negotiate with suppliers of components. The smartphone would not have happened without Qualcomm chipsets, "e-INK" electronic ink screens and Samsung main screens.

It was vital to the project to become partners with all three companies and Martynov somehow within about a year succeeded to catch their interest in collaborating with an unknown manufacturer startup from Russia.

He shifted to Singapore for six months to personally work all the details of gadget assembling process when it was critical to start production of the second YotaPhone version in due time.

Russia's YotaPhone targets Chinese 'trend setters'

CEO of YotaPhone Devices Vladislav Martynov (left) with founder of China's Alibaba Group Jack Ma (right) at a round-table discussion of Chinese and Russian enterprises in Wuzhen, East China's Zhejiang province, Dec 16, 2015. [Zhu Xingxin/China Daily]

Finally, he was in person involved in the negotiations with major operators and distributors, building personal relationships with key suppliers of components, developing the advertising campaign.

According to Martynov, the company started to prepare for expansion in China a few months before Russian President Vladimir Putin visited China and presented a YotaPhone 2 to President Xi Jinping as a state gift in November 2014.

At the beginning, he started the business development by hiring a Hong Kong-based talent who understood the Chinese market and was able to formulate business plans.

Then the company decided to localize the product, so that YotaPhone would be available for the Long-Term Evolution (LTE) band in China, and partnered with Chinese content providers to produce Chinese applications available on the second screen.

"We changed user interface (UI) and user experience (UX) designs for the E-ink display to make it more user-friendly for Chinese consumers," said Martynov. "By entering a new market with a completely new device, we decided to pick up one or two provinces to sell a small quantity of products to test market feedbacks well as gradually adding our online channel partners."

According to Martynov, before spending money on marketing or distribution activities, the company had to understand the market first, and he believed that the best way to fast understand the market was to do a soft launch.

Then they started to look for distributors and sales channel partners, such as JD.com and Tmall.com. Eventually the company picked up one relatively small company called JieLan Ltd, which is based in Hangzhou, and has a strong relationship with China Unicom in a certain provinces and regions, particularly in Hangzhou.

Some small retailers from Shanghai, Beijing and Shenzhen, who sell consumer electronics products in physical stores, approached them and asked for permission to sell the device.

The company responded positively and Martynov said that among the entire supply of the devices sold in China, some are contributed by the small retailers.

What to expect from Yota Phone 3

Due to technology limitations, by comparing with the LED or OLED display that being used in most of the smartphones hit on the market, the second screen display is noticeably slower than the front one.

Martynov explained that it is the reason YotaPhone presents two displays in one device. In some cases, when the user needs speed, they shift to the main screen.

"In the next version of YotaPhone, the performance of the E-ink display will be improved, and will not be substantially better but a certain percent faster than the previous generation," Martynov said.

In addition, by making assessments of the technology and business potential, the company has been talking with several operating system (OS) providers, including Alibaba, to discuss the future possibility to make customized Android system for the future phones.

"There is no specific plan at the moment as business cases that are beneficial for both sides should understand before the company makes a decision to invest in this," Martynov said. "We will minimally customize the system in a certain number of specific target areas where we believe the native Android system is inconvenient for users, during the launch of the next generation before the New Year."

Wu Xiaofeng, an analyst with market research institute GfK China, pointed out that smartphone innovation has been driven by the demand of users' groups and the requirements are subdivided due to the differences in age, gender, occupation and personal preference.

"The differences between the user groups will have deep influence on the development of the consumer electronics devices," said Wu. "The first five years' development in the smartphone industry has been passively powered by hardware upgrades that follow Moore's Law, (which observed in 1965 by Gordon Moore, co-founder of Intel, claimed that over the history of computing hardware, the number of transistors in a dense integrated circuit has doubled approximately every two years) telecom carries' policy amendments and the boom of e-commerce."

The future mainstream consumers for smartphones will be 239 million young people who were born between 1995 and 2010.

According to Wu, the existing brands, including Smartisan, OnePlus and YotaPhone, that are sold in the Chinese market are some of the devices that represent the industry's R&D for feeding segment user's demands.

"YotaPhone currently targets a niche segment of the market. Thus, we do not expect shipments to be very high," said Xiaohan Tay, senior market analyst with consulting company IDC's Asia/Pacific Client Devices Group.

According to Tay, for brands such as Smartisan and OnePlus, as well as YotaPhone, it is becoming harder for them to compete with the bigger Chinese players who are more aggressive with good products and have been spending more on marketing.

"This brand is designed for people who want to be different and to become trend setters," Martynov said.

By likening the phone to the first generation of iPhones that launched eight years ago, Martynov said that "people wanted to buy iPhone because it was different and a product that seems like from the future".

The company's China team has risen to 40 people, with headquarters in Shenzhen and a subsidiary office in Beijing for business development, Martynov said.

This year, after closing the deal with Rex, the company plans to extend its design and development teams, such as hiring a UI designer and software engineers in China.

Hot Topics

Editor's Picks
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    激情网站五月天| 日韩高清第一页| 黄色永久免费网站| www.一区二区.com| 在线观看av网页| 99热这里只有精品免费| 亚洲天堂网一区| 午夜免费福利小电影| 182午夜视频| 午夜精品久久久内射近拍高清| 欧美日韩久久婷婷| 亚洲国产精品久久久久爰色欲| 妞干网这里只有精品| 精品日韩久久久| 久久国产亚洲精品无码| 欧洲xxxxx| 五月天激情播播| 欧美成人黑人猛交| 婷婷五月综合缴情在线视频| www.日本久久| 羞羞的视频在线| 男人亚洲天堂网| 国产 日韩 亚洲 欧美| dy888午夜| 天天看片天天操| 99草草国产熟女视频在线| 福利视频一区二区三区四区| 成人性做爰片免费视频| 国产一级免费大片| 在线观看高清免费视频| 女人另类性混交zo| 欧美 日韩精品| 久久久久久久久久久99| 日本男女交配视频| 300部国产真实乱| 91嫩草国产丨精品入口麻豆| 国产999免费视频| 四季av一区二区三区| 亚洲五月天综合| 日批视频在线免费看| 日本少妇高潮喷水视频| 91精品国产91久久久久麻豆 主演| 美女黄色片网站| 午夜视频在线网站| 午夜宅男在线视频| 中文字幕在线观看第三页| 中文字幕乱码人妻综合二区三区| 日本a在线免费观看| 国产a级黄色大片| 日韩va在线观看| 在线看免费毛片| 日本精品一区在线| 天天做天天爱天天高潮| 国产日产欧美一区二区| 草草草视频在线观看| 久久久久久久9| 男女视频网站在线观看| 成 年 人 黄 色 大 片大 全| av在线免费观看国产| 久草免费福利在线| 男女啪啪免费视频网站| 日本在线xxx| 日本免费不卡一区二区| 哪个网站能看毛片| 动漫av免费观看| 国产第一页视频| 一本色道无码道dvd在线观看| 国产1区2区在线| 超碰在线播放91| 91丝袜超薄交口足| 国产又粗又猛大又黄又爽| 国产日韩第一页| 国产精品一线二线三线| 漂亮人妻被中出中文字幕| 亚洲不卡视频在线| 三年中文在线观看免费大全中国| 天堂网成人在线| av网站手机在线观看| 丰满少妇大力进入| 成人在线免费观看av| www.99av.com| 国产一二三四五| 一区二区传媒有限公司| 国产精品拍拍拍| 91香蕉视频在线观看视频| 人人妻人人澡人人爽欧美一区| 日韩视频第二页| 手机av在线免费| www.日本三级| 宅男噜噜噜66国产免费观看| 久久视频免费在线| 国产性xxxx18免费观看视频| 中文字幕久久av| 妞干网在线视频观看| 国产原创精品在线| 日韩精品一区二区免费| 国产一级做a爰片久久| 成人在线视频一区二区三区| 男人天堂成人在线| 日韩一二区视频| 日本在线观看免费视频| 日本人妻伦在线中文字幕| 日本a√在线观看| 欧美乱做爰xxxⅹ久久久| 三级在线视频观看| 免费拍拍拍网站| 天天色天天综合网| 国产原创popny丨九色| 中文字幕一区二区在线观看视频 | 天天爱天天做天天操| a在线视频观看| 五月天男人天堂| 亚洲成熟丰满熟妇高潮xxxxx| 亚洲第一综合网站| 激情视频综合网| 亚洲色成人www永久在线观看| 亚欧在线免费观看| 国产xxxx振车| 捷克做爰xxxⅹ性视频| 成人在线观看a| 国产www免费| 国产精品美女在线播放| 一级在线免费视频| 日韩精品xxxx| 欧美另类videosbestsex日本| 在线观看免费不卡av| 日韩久久一级片| www.九色.com| 中文字幕22页| 能在线观看的av网站| 亚洲熟妇国产熟妇肥婆| 无码毛片aaa在线| 五月天中文字幕在线| 婷婷激情四射五月天| 日韩av资源在线| 波多野结衣综合网| 国产精品一色哟哟| 久久综合亚洲精品| 咪咪色在线视频| www,av在线| 天天干天天玩天天操| 日韩在线第三页| 免费在线观看日韩视频| 成人免费观看cn| 黄色一级在线视频| 日日摸日日碰夜夜爽无码| 妞干网视频在线观看| 黄色成人在线免费观看| www.18av.com| 久久国产精品免费观看| 五月天男人天堂| 天天综合五月天| 国产免费一区二区三区四在线播放 | 国产精品网站免费| 日本手机在线视频| 日产精品久久久久久久蜜臀| 美女在线免费视频| 99久久久无码国产精品性色戒| 午夜激情视频网| 成人高清在线观看视频| 日本丰满少妇黄大片在线观看| 免费看啪啪网站| 国产日产欧美一区二区| 国产青草视频在线观看| 日本一本中文字幕| 欧美深夜福利视频| 免费黄色福利视频| 88av.com| 一级做a免费视频| 手机精品视频在线| 400部精品国偷自产在线观看| 久久亚洲a v| ww国产内射精品后入国产| 国语对白做受xxxxx在线中国| 91日韩视频在线观看| 亚洲第一成肉网| www国产无套内射com| 黄色片网址在线观看| 午夜免费一区二区| 色网站在线视频| 欧美在线观看黄| 久草资源站在线观看| 亚洲一级片网站| 成人在线免费观看网址| 我的公把我弄高潮了视频| chinese少妇国语对白| 91福利免费观看| 国产美女作爱全过程免费视频| 欧美女人性生活视频| www.色欧美| 日韩欧美猛交xxxxx无码| 日韩欧美xxxx| 久久久精品视频国产| 3d动漫一区二区三区| 午夜激情av在线| 青青青在线观看视频| www日韩在线观看| 成人免费黄色av| 欧美日韩激情视频在线观看| 国产福利精品一区二区三区|