USEUROPEAFRICAASIA 中文雙語Fran?ais
    Business
    Home / Business / Technology

    LeEco plans to target high-value added customers

    By Fan Feifei | China Daily | Updated: 2016-12-21 07:54

    LeEco plans to target high-value added customers

    LeEco's new 85 inch television is unveiled at the press event in San Francisco, Oct 19, 2016. [Photo/IC]

    Chinese internet major LeEco said on Tuesday that its TV business will open content and platform resources to more third-party partners, with an expectation that its revenue from non-hardware will reach over 20 billion yuan ($2.9 billion) in the next three years.

    LeEco announced the 2017 to 2019 strategy for its large-screen TV business, emphasizing it will continue to target high-value users, stick to its "open eco" concept and use the US market as the base of global operations.

    The company said it aims to gain a big profit and have the largest number of Chinese high-value users, aiming to be first in annual sales in the Chinese market and to have revenue from non-hardware surpassing 20 billion yuan.

    LeEco will cooperate with China International Broadcasting Network (CIBN), the online TV service of China Radio International and media company Wasu Media Holdings Co Ltd, as well as open its content portal and cloud operations and marketing platforms to third-party content providers.

    "We hope to carry out in-depth cooperation with third party partners in our vertical closed-loop ecosystem to create a consistent user experience and higher commercial value," said Liang Jun, president of LeTV Zhixin Electronic Technology (Tianjin) Co Ltd, which is responsible for LeEco's TV business.

    Founded in 2004, LeEco started as a video-streaming site and achieved a rapid rise by selling internet-enabled devices that are bundled with video content.

    The company also launched its 85-inch flagship TV uMax85 in China, priced at 39,999 yuan, and an upgraded 65-inch TV X65S, TV box and wireless home audio products.

    Statistics from market research company Nielsen-CCData show that 94 percent of LeEco'sTV users are 20 to 45 years old, 86 percent of its users come from two-member and larger families and 58 percent of the users' salaries are over 10,000 yuan per month.

    Moreover, LeEco said 66 percent of its TV users come from first- and second-tier cities, with 39 percent concentrated in the southeast costal area, which has higher commercial value.

    In July, LeEco spent $2 billion to acquire Vizio Inc, a major US television manufacturer. This move is expected to give LeEco about 20 million large-screen users.

    Zhang Yanbin, assistant director of All View Cloud, a Beijing-based consultancy specializing in home appliances, said that after reviewing its overly rapid growth, the company has become more centered on its key and advantageous areas, such as the TV sector.

    Most Viewed in 24 Hours
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    狠狠精品久久久无码中文字幕| 精品日韩亚洲AV无码| 久久久无码精品亚洲日韩软件| 中文字幕亚洲综合久久菠萝蜜| 亚洲av无码成人精品国产| 亚洲AV无码欧洲AV无码网站| 中文字幕手机在线视频| 亚洲国产av无码精品| 少妇无码AV无码专区在线观看 | 国产V亚洲V天堂无码| 免费无码又爽又刺激高潮软件| 亚洲中文字幕无码永久在线| 国产精品热久久无码av| 熟妇人妻AV无码一区二区三区| 中文午夜乱理片无码| 亚洲日韩在线中文字幕第一页 | 熟妇人妻系列aⅴ无码专区友真希| 亚洲欧美日韩、中文字幕不卡| 免费无码午夜福利片69| 国产亚洲人成无码网在线观看| 亚洲VA中文字幕无码一二三区 | 无码无套少妇毛多18PXXXX| 无码任你躁久久久久久老妇App| 最近免费最新高清中文字幕韩国 | 日本aⅴ精品中文字幕| 天天爽亚洲中文字幕| 无码人妻精品一区二区蜜桃百度| 国产AV无码专区亚洲AV毛网站| 免费无码又爽又刺激高潮视频| 日韩精品无码一区二区三区免费| 无码中文字幕乱在线观看| 亚洲av中文无码乱人伦在线播放 | 久久久久亚洲Av无码专| 久久亚洲AV成人出白浆无码国产 | 中文精品无码中文字幕无码专区 | 免费无码作爱视频| 亚洲人成人无码网www电影首页| 亚洲av无码一区二区三区网站| 无码午夜人妻一区二区三区不卡视频 | 无码毛片一区二区三区中文字幕| 中文字幕 qvod|