Tom Ford likes powerful fragrances

Tom Ford says "powerful" fragrances work better in the winter.

The designer says it's important to match your perfume to the weather and when it's cold outside he thinks a string scent works much better.

He said: "I always prefer rich and heady scents for winter, as they don't get lost among the Christmas smells of pine and log fires. Powerful scents like my latest scent Violet Blonde - with orris, cedarwood and violet leaf - will help you stand out.

"Violet Blonde expresses a kind of femininity that is formal, luxurious and polished - a classic, Hollywood glamour. I wanted the word 'violet' in the name, because it has a fascinating pull. It's shade associated with royalty - you almost cannot look away from a true violet shade."

The former Gucci creative director also says it doesn't matter if you wear different perfumes throughout the day and night.

He said: "Layer one or two perfumes to create a sense of depth and richness - it's perfect for the party season. I usually end up wearing four or five different scents by the end of the day, as I don't change my fragrance for the evening - I simply add to my existing one."