Frederik Andr Henrik Christian, the crown prince of Denmark, joins in a football game with Chinese children at the Nordic Lighthouse in Shanghai on Monday. [Yong Kai / for China Daily]

SHANGHAI - Joining in a football game with Chinese children, Frederik Andr Henrik Christian, the crown prince of Denmark, kicked off the "Take Charge: Change Your Lifestyle" project, aimed to promote a healthy lifestyle, at the Nordic Lighthouse in Shanghai on Monday.

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He later opened a Danish design exhibition titled "Danish Design Jewels" and gave a speech at a Sino-Danish conference called "Going overseas - how China's new global companies can benefit from choosing Denmark", where the Danish minister for economy and business affairs Brian Mikkelsen Moller, and several CEOs from overseas Chinese corporations were present.

Nordic Lighthouse, a beacon of Nordic lifestyle, design, values and traditions, is a non-profit project under the Royal Denmark Consulate-General in Shanghai, in connection with the Expo 2010 Shanghai. Exhibitions, fashion shows and many other Expo events are held at the Nordic Lighthouse.

Christian and Moller will also participate in the celebration of the Denmark National Pavilion Day on Tuesday.

During the celebration, several cultural events, including a Sino-Danish percussion rhythm band, gymnastics by children and a performance by the Copenhagen Royal Chapel Choir, will take place in the Expo Garden.

In the evening, a gala concert at the Expo Center will bring together artists from both China and Denmark to participate in music, ballet and other performances.