USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
    China
    Home / China / Hot Issues

    Learning to stand out from the crowd

    By Han Bingbin | China Daily | Updated: 2013-04-30 08:04

    As well as larger-than-ever investments, the latest reality shows all have one other thing in common - They're all authorized remakes of foreign programs.

    I Am A Singer, for example, was the remake of a South Korean reality show with the same name. Super Star China is also an import from South Korea. The original is called Superstar K, and according to Zheng Xuan, director of program research center at Hubei Satellite TV, the final show attracted more than eight million viewers in South Korea. Celebrity Splash was originally a Dutch show, while Stars In Danger was a German show.

    The new business model of buying formats, mainly from the Netherlands and the United Kingdom, has enabled more than 30 "new" reality shows to be broadcast in China over the past three years. And thanks to the phenomenal success of The Voice of China, an authorized remake of The Voice of Holland, the trend will undoubtedly continue.

    Learning to stand out from the crowd

    Chinese actress Wang Likun dives for the ongoing high diving show, Stars in Danger, by Jiangsu Satellite TV. [Photo/CFP]

    "After the success of The Voice of China, almost every major TV station started to search overseas for new program formats," Zheng said.

    "We have also been in contact with foreign format companies. We ask them to send us the latest program ideas as soon as they have one."

    Usually TV stations are given what is called "a bible", a book of detailed instructions, and sometimes a tutor to ensure a similar, if not identical, quality to the original version. That's partially the reason behind the success of The Voice of China. But despite this many shows have been flops because of their poor attempts to imitate the original.

    So rather than do an exact copy, some TV shows this year have been adjusted to meet local tastes. I Am A Singer, for example, added a number of successful segments and details that are absent from the original version.

    "To some extent, Hunan TV is troubled by copycatting. So while respecting the original idea, we've done considerable localization," said Li Hao, deputy director of Hunan Satellite TV.

    But for TV stations like Hubei Satellite TV which barely has a full production team, they do the exact opposite and use more foreign aid to maintain the original flavor.

    About 20 professionals from South Korea are involved in the production of Super Star China, and 100 more are on the way, including their scriptwriter and director.

    "It's not just the introduction of the program format, but also the whole production team. Besides the ideas, things like lighting and stage setting will be exactly like the original," Zheng said.

    "I know profits are being made at the expense of originality. But creating original shows takes a long time and it's easy to get them wrong. It's not money that we're concerned about. It's time."

    Audiences don't seem to mind that the shows are imitations. The general agreement seems to be that it's reasonable to learn from others before you can manage on your own.

    But some experts worry about the effect it will have on domestic production in the long run.

    "The current competition hasn't brought to Chinese TV industry any new vitality. It's simply the repetition of similar programs. After the popularity of I Am A Singer, many channels are ready to launch their own singing shows. It's boring. There's less and less diversity," said Hu Zhengrong, professor of media studies at the Communication University of China.

    Hu said differentiation is the key principle of competition. Powerful TV stations such as Hunan and Jiangsu have realized it, he said, but many are just content to follow their lead.

    "The industry is superficially flourishing. It's only the random popularity of a certain product or service, not the maturity of the whole industry," Hu said.

    "TV is now frequently challenged by the Internet. Netflix, for example, is producing its own dramas. If the diversity of programs doesn't increase, TV's future is truly alarming."

    Xu Jifeng with Zhejiang Satellite TV agrees that fighting with imported weapons means the major TV stations in China haven't shown much progress in terms of originality. But he said there's still a long way to go.

    "Besides ideas, what we still have to learn is the laws and methods of generating these ideas and content. We have to learn how to be original."

    Editor's picks
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
     
    东京热加勒比无码视频| 中文字幕无码免费久久| 中文字幕一精品亚洲无线一区 | 亚洲Av无码乱码在线观看性色| 开心久久婷婷综合中文字幕| 内射无码专区久久亚洲| 无套中出丰满人妻无码| 亚洲视频中文字幕| 人妻少妇久久中文字幕| 亚洲AV中文无码乱人伦| 国产精品无码无需播放器| 精品无码成人片一区二区98| 天堂中文在线最新版| 大地资源中文在线观看免费版| 久久久久亚洲AV无码网站| 亚洲Av无码精品色午夜| 日日日日做夜夜夜夜无码| 欧美日韩中文字幕在线| 亚洲中文字幕无码一久久区| 午夜无码视频一区二区三区| 国产99久久九九精品无码| 精品无码一区二区三区爱欲| 亚洲ⅴ国产v天堂a无码二区| 亚洲国产精品成人精品无码区在线| 中文字幕一区二区三区日韩精品| 欧美日韩国产中文字幕| 亚洲中文字幕无码爆乳av中文| 国产午夜无码专区喷水| 国产精品无码素人福利不卡| 6080YYY午夜理论片中无码| 国产成人精品无码免费看| 久久亚洲AV成人无码国产 | 人妻无码一区二区不卡无码av| 一本无码中文字幕在线观| 成人午夜福利免费无码视频| 精品亚洲AV无码一区二区| 成人午夜亚洲精品无码网站| 性无码免费一区二区三区在线| 亚洲AV无码成人精品区在线观看 | 夜夜添无码一区二区三区| 亚洲AV日韩AV永久无码绿巨人|