US EUROPE AFRICA ASIA 中文
    China / Society

    China luxury ban cools mooncake fever

    (Xinhua) Updated: 2014-09-04 20:57

    BEIJING - Mooncakes, small round pies symbolizing family reunions in Chinese tradition, are going back to the basics with exchange of deluxe gift boxes between officials losing appeal amid a national frugality campaign.

    "This year's mooncake box sets stick to low prices and target ordinary people. Those with sky-high prices have basically disappeared," Li Zhen, principal of a Tianjin outlet under the China Resource Vanguard supermarket chains, told Xinhua.

    With promotional methods such as two for the price of one, a mooncake box set with several fillings costs as low as 70 yuan (11.4 US dollars), Li said. In contrast, "deluxe editions", lavishly decorated and occasionally filled with valuables to be used as a bribe, easily reached thousands of yuan in the past.

    The Mid-Autumn Festival, which falls on Monday this year, is a traditional Chinese holiday during which families reunite under the full moon and eat mooncakes. The festival, like many others, is also an excuse for subtle bribery.

    Last year, the country's disciplinary departments were urged to tighten supervision and enforcement of rules to reduce corruption. Practices such as the use of public funds to buy gifts, hold banquets and pay for holidays, as well as extravagance and waste, have been strictly banned.

    With the festival approaching, mooncakes, once again, have become a hot spot issue.

    During an August crackdown on breaches of conduct by officials, the Central Commission for Discipline Inspection (CCDI) of the Communist Party of China (CPC) routinely uncovered officials using public funds to buy mooncake as gifts.

    The CPC disciplinary watchdog even opened a special section on its official website for reporting cases of public funds for moon cakes.

    In addition to prices, the crackdown led to simpler packaging.

    "The mooncake box sets we are presenting this year are mostly packaged with recycle materials, with no deluxe designs," said Gao Houji, general manager of a mooncake manufacture company in Kunming, capital of southwest China's Yunnan Province.

    According to Gao, the company's sales of box sets so far dropped one third from last year while mooncakes sold in bulk increased by one third.

    The country should disassociate mooncakes with vanity and corruption and stress it as part of traditional cultural values, Feng Jicai, a renowned author and cultural figure, during an online interview at the CCDI website last month.

    "Substituting a wonderful tradition with utilitarian notions will result in bad social ethos. A piece of mooncake going sour means the loss of an entire festival," he said

    Feng suggested making full use of the festival as a special occasion to deter officials' misconduct.

    "Mooncakes sold much better in basic packages this year. It's heartening to see the mooncake is back to its essence," said Guo Fusheng, head of the Yunnan Food Industry Association.

    China luxury ban cools mooncake fever

    China luxury ban cools mooncake fever

    Anti-graft move takes moon cake Mooncake sales set to go sky high

    Highlights
    Hot Topics
    ...
    在线高清无码A.| 最近中文国语字幕在线播放视频 | 日韩午夜福利无码专区a| 最好看的2018中文在线观看| 亚洲精品无码鲁网中文电影| 日韩欧群交P片内射中文| 国产精品无码AV一区二区三区| 在线中文字幕视频| 亚洲一级Av无码毛片久久精品| 无码成A毛片免费| 亚洲av中文无码乱人伦在线r▽ | 久久久中文字幕日本| 中文字幕无码久久久| 少妇人妻无码精品视频| 惠民福利中文字幕人妻无码乱精品| 亚洲成A∨人片天堂网无码| 欧洲Av无码放荡人妇网站| 无码人妻精品中文字幕免费东京热 | 中文字幕乱码人在线视频1区 | 91嫩草国产在线无码观看| 亚洲av无码专区国产乱码在线观看| 日本精品久久久久中文字幕| 久久无码中文字幕东京热| 久久中文精品无码中文字幕| 成?∨人片在线观看无码| 国精品无码一区二区三区在线| 无码专区天天躁天天躁在线 | 国产精品无码成人午夜电影| 日韩人妻无码精品久久久不卡| 亚洲精品无码av人在线观看| 久久中文精品无码中文字幕| 亚洲日本va午夜中文字幕一区| 欧美日韩中文国产一区| 人妻少妇精品视中文字幕国语| 色综合中文字幕| 一本本月无码-| 蜜桃无码AV一区二区| 久久亚洲AV成人无码| 自慰无码一区二区三区| 亚洲AV日韩AV高潮无码专区| 日韩乱码人妻无码中文字幕久久|