USEUROPEAFRICAASIA 中文雙語Fran?ais
    China
    Home / China / Society

    Extra lunar month gives mooncake sales a boost

    By Xu Junqian | China Daily | Updated: 2017-09-25 06:56

    Extra lunar month gives mooncake sales a boost

    A worker displays Disney-themed mooncakes at a store in Shanghai earlier this month. Tang Yanjun/China News Service

    There are two back-to-back months of June this year-a quirk of a leap year in the Chinese lunar calendar-bringing Shanghai its hottest summer since the city started recording weather 140 years ago. The double Junes have also propelled residents to a five-year record for the number of mooncakes consumed.

    The mooncake industry-traditionally dominated by gift buyers-h(huán)as experienced a 20 percent sales decline nationally each year since 2013, when the central government introduced an anti-corruption measure. That law strictly bans the use of public money to buy the pastries or other gifts considered luxuries, such as Moutai, the specialty baijiu liquor.

    Thanks to the double Junes, which postpones Mid-Autumn Festival-the primary season for mooncake-eating-by a month to Oct 4 this year, sales of mooncakes in Shanghai are likely to be back on track with significant growth. Projections by the Shanghai Confectionery Industry Association place the increase at 15 percent.

    The city is expected to consume 22,000 metric tons of mooncakes this year.lu

    "On one hand, the late festival is giving consumers more time to buy and enjoy the pastry; on the other, restaurants and bakeries are taking advantage of the occasion to develop diversified products to boost sales and make up for the massive losses since 2013," said Chen Fengwei, secretary-general of the association.

    The association calculated that there are more than 200 types of mooncakes available this year, up from 150 last year.

    Among the new offerings, more than two-thirds are the Su-style cakes-with flaky and crispy shells and savory fillings-baked to order at a low price. This means they are catering to the "real consumers", according to Chen.

    By contrast, mooncakes for gifts are usually the sweet types that have a preservation date extending for months and are luxuriously packaged with liquor and sometimes even gold bars.

    Zhang Wen, the manager of Shanghai First Food Mall, said the newly introduced mooncakes-with fried bullfrogs and pickles as fillings-h(huán)ave been so popular that they are usually sold out by noon. Because of the capacity of the kitchen, bakers manage to provide about 10,000 cakes per day, which makes them even more appealing.

    "The new types are what get people back to our stores. And once they are coming, the traditional types, like pork-filled mooncakes, also sell better," Zhang said.

    Chef Tang Chi-keun of the Michelin-starred Cantonese restaurant Yi Long Court at the Peninsula Hotel in Shanghai, said the mooncake scene in the city has been so competitive in recent years that even though the restaurant's pricey egg-custard mooncakes were barely affected by the anti-corruption law, his team has to keep introducing new offerings to keep up the momentum.

    Even the most unlikely companies are joining the competition. Disney, for example, has introduced a variety of mooncakes themed around its cartoon characters, and a popular Chinese astrologer is partnering with the century-old Wufangzhai, which used to dominate the rice dumpling market for the Dragon Boat Festival, to launch a pack of 12 mooncakes centered on the zodiac.

    Editor's picks
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
     
    亚洲欧美精品一中文字幕| 国产亚洲精久久久久久无码77777 国产又爽又黄无码无遮挡在线观看 | heyzo专区无码综合| 熟妇人妻无乱码中文字幕真矢织江 | 免费A级毛片无码A∨免费| 国产av无码专区亚洲国产精品| 免费无码又爽又刺激网站| 日韩欧美群交P片內射中文| 国产啪亚洲国产精品无码| 伊人久久精品无码二区麻豆| 中文字幕14页影音先锋| 亚洲va中文字幕无码久久| 久久综合一区二区无码| 久久久久久亚洲AV无码专区| 精品高潮呻吟99av无码视频| 中文字幕在线无码一区| 最好看的中文字幕2019免费| 全球中文成人在线| 亚洲国产91精品无码专区| 亚洲综合无码一区二区| 久久人妻少妇嫩草AV无码专区| 亚洲精品无码鲁网中文电影| 亚洲欧洲精品无码AV| 暴力强奷在线播放无码| 无码av高潮喷水无码专区线 | 中文字幕久久精品无码| 精品人妻无码专区中文字幕| 亚洲欧美日韩中文字幕在线不卡| 天堂а√在线中文在线| 中文无码成人免费视频在线观看| 中文无码久久精品| 人妻无码中文久久久久专区| а天堂中文在线官网| 亚欧成人中文字幕一区| 亚洲精品99久久久久中文字幕| 最新中文字幕在线视频| 无码av中文一二三区| 精品久久久无码人妻中文字幕| 成人午夜精品无码区久久| 亚洲AV无码一区二区三区DV| 日韩精品无码一区二区三区 |