USEUROPEAFRICAASIA 中文雙語Fran?ais
    Home / World

    Blaring World Cup vuvuzela yields only bland profits

    By Lu Wei | China Daily | Updated: 2010-07-07 08:06

    Blaring World Cup vuvuzela yields only bland profits

    The controversial vuvuzela plastic horn that is causing enormous noise - and some say annoyance - at the ongoing FIFA World Cup in South Africa offered opportunities for Chinese manufacturers, but only narrow profit margins due to the lack of intellectual property.

    About 90 percent of the blaring instruments blown by soccer fans were made in China, said Wu Yijun, manager of the Ninghai Jiying Plastics Manufacturing Co in Zhejiang province, the biggest vuvuzela maker in China.

    Wu said his company made more than 1 million vuvuzelas for export from the beginning of this year to April at prices ranging from 0.6 yuan to 2.5 yuan each. They are being sold for between 18 yuan and 53 yuan in South Africa, with the highest price, 177 yuan, on offer in big department stores.

    "Most of the profit goes to dealers and importers. Our profit margin is less than 5 percent," Wu said. "We still don't have international pricing power."

    The biggest problem for China's manufacturing industry is the lack of strong brands, copyrights and patents, Wu said.

    Many Chinese manufacturers make outsourced equipment manufacturing (OEM) products that are ultimately sold as other, often foreign, brands.

    Up to five companies - mainly located in Ningbo of Zhejiang province and Shantou in Guangdong - made the vuvuzela, Wu said.

    Other small commodities sold during the world sports gala, like cellphone accessories, key chains, wigs, flags and light sticks, were also sold at a thin profit.

    Such small margins were due to a lack of patents or failure to register trademarks, said Zheng Yumin, director general of Zhejiang Administration for Industry and Commerce.

    Developing intellectual property is crucial for domestic companies to make money in international markets, Zheng noted.

    If Chinese enterprises want to gain more power in pricing, they should make greater efforts to achieve the goal of "created in China" rather than just "made in China", he said.

    OEM should only be a temporary expedient, not a long-term development model, said Zhang Ping, professor of the Intellectual Property Institute at Peking University.

    She said long-term OEM actually has a negative impact on a manufacturer's capacity for innovation.

    "Currently, our most important task is transition. It means we must increase the technological content of products, get more intellectual property rights and establish our own brands," said vuvuzela maker Wu.

    China Daily

    (China Daily 07/07/2010 page17)

    Today's Top News

    Editor's picks

    Most Viewed

    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    亚洲AV永久无码精品网站在线观看 | 无码中文av有码中文a| 亚洲国产精品无码一线岛国 | 伊人久久无码精品中文字幕| 国产色无码专区在线观看| 亚洲精品无码鲁网中文电影| 国产网红无码精品视频| 成人A片产无码免费视频在线观看| 亚洲中文字幕无码永久在线| 东京热无码av一区二区| 亚洲精品中文字幕无码蜜桃| 最近中文字幕精彩视频| 欧美巨大xxxx做受中文字幕| 成人无码精品1区2区3区免费看| 一本色道无码道DVD在线观看| 99re热这里只有精品视频中文字幕| 亚洲欧美日韩中文播放| 久久久久亚洲AV无码网站| 亚洲国产精品无码一线岛国| 日韩AV片无码一区二区三区不卡| 日本久久久精品中文字幕| 亚洲色中文字幕无码AV| 亚洲av无码乱码在线观看野外 | 精品无码AV一区二区三区不卡| 一级中文字幕免费乱码专区| 精品亚洲综合久久中文字幕| 全球中文成人在线| 国产 日韩 中文字幕 制服| 亚洲.欧美.中文字幕在线观看| 少妇极品熟妇人妻无码| 久久国产精品无码网站| 亚洲AV无码AV男人的天堂不卡| 国产精品无码专区在线观看| 99久久无码一区人妻a黑| 国产综合无码一区二区三区| 刺激无码在线观看精品视频| 国产AV一区二区三区无码野战| (愛妃視頻)国产无码中文字幕| 国产精品无码素人福利不卡| 亚洲人成无码www久久久| 中文字幕aⅴ人妻一区二区 |