USEUROPEAFRICAASIA 中文雙語Fran?ais
    Home / World

    High-end outlet for wedding belles

    By Tang Zhihao and Xu Junqian in Shanghai | China Daily | Updated: 2013-02-04 07:58

    High-end outlet for wedding belles 

    A collective wedding ceremony in Yalong Bay Resort, in Sanya. Yalong Bay has the best beach in South China's Hainan province. It is also regarded as a luxury and romantic resort for weddings and honeymoons in China. Sun Qing / For China Daily

    High-end outlet for wedding belles

    Vera Wang opens what is now her biggest flagship store in Shanghai

    Businessmen are leaving no stone unturned to cash in on the tremendous opportunities in high-end wedding service provision in China.

    Vera Wang, the queen of bridal couture, opened her largest store in Shanghai on Jan 27.

    Standing on a quiet corner of Xintiandi, one of the most popular fashion hubs in the city, the group's two-floor outlet is Wang's fourth global flagship store. With a total space of 850 square meters the store encompasses four spacious fitting rooms with one for VIPs only. This room is also equipped with an individual restroom.

    "For sure, Vera is very confident about the Chinese market," said Jiang Yixiang, executive director of Vera Wang China, at a media preview of the store for China Daily.

    "We have carried out research and we see great potential in the high-end bridal couture market," he added.

    An unpretentious building with a frosted glass facade, the store is intended to provide a "private, salon-like" space for brides-to-be in China. The collection on show and available for fitting at the store will be the world's largest.

    Wang, an American-born Chinese former figure skater who has dressed Victoria Beckham, Mariah Carey and a galaxy of Hollywood celebrities and scions of business tycoons and politicians for their big day, is expected to come to Shanghai, her parents' hometown, in March for the grand opening of the store. More tailor-made gowns made by Vera Wang herself and her designing team will be offered exclusively at the Shanghai store, according to Jiang. Naturally, they will fetch a higher price.

    The cost of a wedding dress will range from 30,000 yuan ($4,815) to 300,000 yuan. Most will be priced between 100,000 yuan to 200,000.

    For clients who are interested in trying on wedding dresses in the Shanghai store, a 3,000 yuan non-refundable deposit will be requested, allowing potential customers to try dresses for one-and-a-half hours. The number of dresses tried is not limited but, according to the salesperson at the store, it usually takes three to four dresses for a bride-to-be to meet "the one". If clients confirm an order, the deposit will be deducted from the final price.

    The booming demand for luxury goods is also providing opportunities for associated suppliers in China. Traditionally in China a bride will receive gifts from a bridegroom before their wedding. It is considered to be an expression of love for the bride-to-be. Usually the gifts will be gold items such as a ring or a necklace. However, after 2000, a diamond is now a necessity.

    The Carat Club, with more than 50 years of diamond trading experience in Malaysia, moved its base entirely to Shanghai in 2011 to better meet market demand. The most attractive products offered in the store are diamonds of more than three carats.

    Chan Boon Yong, the chief executive officer of The Carat Club, revealed the most expensive diamond sold in the store in the last two years cost millions of yuan.

    "The demand for large and quality diamonds is increasing in China. We have noticed that many people are looking for diamonds of more than two carats," said Yong. "As Chinese people are getting wealthier, they want to own something special."

    Yong said Chinese people are getting more educated about diamonds and many rich people are considering collecting diamonds as an alternative investment in China.

    Foreign wedding planning companies have also been targeting the growing Chinese market in recent years. Take and Give Needs Co, a Japan-listed high-end wedding service company, was reported by Nikkei Business Daily to be targeting young rich Chinese a few years ago. It can handle more than 50 orders a year and started to make a profit in 2012.

    It was reported that for a high-end wedding ceremony attended by 1,000 guests the cost might be as high as 700,000 yuan, much higher than the market average.

    Contact the writers at xujunqian@chinadaily.com.cn and tangzhihao@chinadaily.com.cn

     High-end outlet for wedding belles

    A wedding car fleet, composed of Rolls-Royce, Bentley and Land Rover cars, arriving at a hotel in Jilin city, in Northeast China's Jilin province. Many Chinese wedding companies now provide a series of luxury services to meet the stronger-than-ever market demand during the year-ending season. Jiang Cheng / For China Daily

    (China Daily 02/04/2013 page13)

    Today's Top News

    Editor's picks

    Most Viewed

    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    亚洲情XO亚洲色XO无码| 久久亚洲中文字幕精品一区四 | 少妇精品无码一区二区三区| 久久ZYZ资源站无码中文动漫| AV大片在线无码永久免费| 亚洲啪啪AV无码片| 亚洲成人中文字幕| 亚洲欧美精品一中文字幕| 免费无码中文字幕A级毛片| 亚洲色无码播放| 亚洲久本草在线中文字幕| 亚洲精品无码成人片在线观看| 日韩精品少妇无码受不了| 亚洲av无码专区国产乱码在线观看| 最近中文国语字幕在线播放视频 | 免费无码婬片aaa直播表情| 亚洲av无码片vr一区二区三区| 日本爆乳j罩杯无码视频| 最近中文字幕视频在线资源| 亚洲高清中文字幕免费| 日韩免费a级毛片无码a∨| 国产精品99精品无码视亚| 欧洲无码一区二区三区在线观看| 亚洲AV永久纯肉无码精品动漫| 亚洲精品无码专区在线在线播放 | 无码精品A∨在线观看| 亚洲熟妇无码另类久久久| 成人午夜精品无码区久久| 成人麻豆日韩在无码视频| 无码人妻丰满熟妇区BBBBXXXX| 亚洲AV无码一区二区三区牛牛| 无码毛片一区二区三区中文字幕| 最好看的中文字幕最经典的中文字幕视频| 亚洲 日韩经典 中文字幕| 中文字幕丰满乱孑伦无码专区 | AV无码人妻中文字幕| 中文字幕亚洲免费无线观看日本| 亚洲不卡无码av中文字幕| 区三区激情福利综合中文字幕在线一区 | 中文字幕日韩欧美一区二区三区| 中文字幕日本在线观看|