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    Weichai hopes new Ferrari deal will keep it in poll position

    By Wang Zhenghua in Shanghai | China Daily | Updated: 2013-04-12 07:32

    Weichai Power, a major sponsor of the Ferrari Formula One racing team, is to strengthen its partnership with the Italian supercar maker, after signing a strategic alliance with it on technology development, brand promotion and market exploration over the next four years.

    One of China's leading manufacturers of power-train system and heavy-duty vehicles, Weichai reached a sponsorship agreement in late January for an undisclosed amount with Scuderia Ferrari, the racing team division of Ferrari.

    The agreement will expire at the end of the 2016 sporting season.

    Weichai hopes new Ferrari deal will keep it in poll position

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