Domestic fashion brands and designers are in the spotlight for the first time at the twice-a-year Shanghai Fashion Week, although it has claimed to be a stage for "designed in China" since its establishment in 2003.

Highlighting the interest in Chinese brands - mostly due to China's first lady Peng Liyuan wearing all-made-in-China outfits during her recent foreign tour - is a fashion show with collections that are all from taobao.com.

This is the first time the country's largest online shopping platform, which has long been accused of selling pirated and counterfeit goods, has held a real fashion show since it was founded, in the same year as Shanghai Fashion Week.