Online advertising company IZP Technologies Co is looking at Chinese shoppers' enthusiasm for overseas products to build a new shopping platform challenging traditional electronic-commerce websites such as Tmall.com and Taobao.com.

"As an increasing number of Chinese buyers look overseas for higher end products it is high time to create a new business model and introduce more choices to China," said Luo Feng, founder and chief executive officer of IZP.

Luo's new model will help overseas businesses set up e-commerce websites and push advertisements to Chinese customers using IZP's data-based target-marketing system. He calls his business a "factory-to-consumer solution".