Branding history

By Pauline D. Loh | China Daily | Updated: 2013-08-10 08:34

Branding history

The Raffles Hotel in Singapore is a national monument. Provided to China Daily

Branding history

These are the hotels of royalty and aristocracy, of the political elite and the literary adventuresome. They sell nostalgia and history and recreate a piece of the past garnished with thoroughly modern luxuries. Pauline D. Loh visits the Raffles Hotels in Singapore and Beijing.

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