With almost half the products carrying the Mary Kay cosmetics brand sold online in China found to be fake, its local subsidiary is working with the law school at prestigious Peking University on research to promote e-commerce legislation in China.

One of their joint efforts is an e-commerce legislation research center, the first of its kind in China.

Government representatives, major e-commerce operators, and experts from academia and industrial associations participated in a recent conference sponsored by Mary Kay, sharing their views and agreeing on closer cooperation for a better online business environment.