Giant of China's computer industry, Lenovo Group Ltd, is once again in the news with United States government approval of its IBM Corp server takeover rumored to be less than a given.

Let's hope that the US government sees through its parochial protectionist eyes and Lenovo's most recent and ambitious acquisition to date sails through the red tape.

But is this current media attention misplaced? Surely with Lenovo's latest corporate takeover it is time to evaluate its international brand-building strategy and suggest necessary modifications?